The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you. On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a  membership to her business and knocked it out of the park in her first launch.Hallie welcomed  almost 500 members in the first 45 days and she did primarily by  listening and taking note of what her existing audiences were asking for.When you listen to the episode, there are a few key takeaways I want you to listen for that led to such a successful release of the program... Research what your customers want and find the gap that’s in your industry.Take advantage of resources you already have.Keep listening to feedback and create content based on it.Hallie’s success didn’t involve any elaborate plan or fancy tools. It was simply asking and constantly creating content based on the needs of the clients (many things we discuss inside of Accelerator)Check out

As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review. I then record a personalized Loom video with my critique, ideas and feedback.This year especially, I’ve been getting a lot of requests to review landing pages -- opt-in pages, sales pages and the like. And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions -- the color of the call-to-action (CTA) buttons.You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page. I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…But what’s certain is that button colors that blend in aren't going to make it easier for anyone to take the action you want them to take.So after seeing so many opportunities for improvement, I st

There’s a shift happening in the online space. And I love it.People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space.And now people are showing how over it they are by choosing to invest in course creators and mentors who, in addition to being an expert, are real and authentic.Experts who aren’t going to get all “used car sales-y” (nothing against used car sales people) when they are selling their programs.Nobody likes being sold to, right?And that’s especially true if you have a course or coaching program that’s a bigger investment, say, $2K or more.People are often going to need a bit more information and to learn more before making a purchase decision.If you’re selling a “high ticket” program, I definitely recommend getting on a call with people to discuss whether they’re a right fit for your program and vice-versa.For example, in order to even be considered for my Accelerator coaching program, y

The word “impact” gets thrown around a lot these days.It’s overused.It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them.Myself included.For the last few years I too have been throwing “impact” around as a way to describe one of the goals of my business.But I’ve never shared what it actually means to me and my business.I don’t think I’ve really truly been clear myself if I’m being honest.Until now…Over the last few months I’ve become super clear on what “impact” means to me and how I measure it in my business.My team and I have also woven Bigger Impact into my Accelerator coaching program as a key measure of success — we help our students define what impact means to them and then we help them achieve it.If “impact” is something you’re wanting to achieve in you’re business, have you defined it?Do you know how to measure it?Whether this is something you’re already clear about or some

In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager.While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down.It’s but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business. Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you.I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you.I think some of what I share is going to be an eye-opener for you.Having worked as an Ads Manager in the first couple years of my business, and also being a successful online bu

As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true. Yes, in order to grow in your business you need to become a different version of yourself that got your business to where it is today, be-ing and do-ing are completely different things. While it’s good to explore new ideas, sometimes you have to first look at what’s already in your business.Speaking from my own experience and that of countless of my Accelerator coaching students, adding more or doing more is  not always what’s best for your business. Rather, look inside your existing business and look for areas that are already working and improve those. Get your flagship offer super dialed in before adding more programs or offers. In the case of getting your business to at least $500K in revenue, less is definitely more. In today’s episode,  I break down  a real-life example of one of my Accelerator coaching members and ho

If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up.This has happened to me a ton of times over the years, and it’s not uncommon (especially these days) to hear from students that they’re experiencing low show up rates too. And I’ve also learned and tested things you can do that can result in increased show up rates, which then often result in higher sales. After all, generally, people who show up live and ask questions tend to be more likely to purchase. So to help you increase your webinar show up rates, and hopefully increase your sales, I created this podcast episode for you where I take you through 21 different wants to increase your webinar show up rates (and a few bonus ones as well). Want to Download a PDF of the 21 Ways to Increase Your Webinar Show Up Rate?https://www.rickmulready.com/showupDiscussion Points:0:00 Introducti

Are you confused why your Facebook stats aren’t in sync with your other platforms?If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms. That’s why I advise that you don’t look at your Facebook Ads Manager  stats at face value and accept them as they are.Rather, in this episode, I want to share with you the secret behind ad stats and what you can do to get the most accurate numbers. Not only will this help you with your reporting, but it will also give you guidance on what you should be optimizing with your ads and funnel.Discussion Points:0:00 Introduction 3:34 Why stats across platforms will never match up7:36 Understanding huge discrepancies9:58 How to get as accurate stats as possible12:51 Benefits of creating separate funnels for ads14:03 Stats can help you calculate cost per result17:50 Adapt and look at other platformsRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Busin

Thinking of using TikTok to increase leads and traffic for your online business? Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business. It’s one of the top downloaded apps today, and I’ve read recently where some say it’s the next Facebook.Meg Harrell, who is also one of my Accelerator coaching students, is someone who’s leveraging TikTok in a big way to grow her online business.Meg helps nursing students pass the NCLEX exam as well as first year nurses acclimate to their new job. Her TikTok strategy has helped her grow over half a million followers in nine months which has drastically increased her course sales. In this episode, she talks about the tips and tricks to leverage your business through TikTok and how to best use it. If you’re ready to take your business to the next level and you love watching viral videos at the same time, then this is the episode for you. Tune in and listen right now.Discussion Points:0:00 Introduction 2:07 What Meg does for a liv

I’m begging you to stop creating small offer funnels in your business…You have to stop chasing the shiny object and instead, focus on what's more important in your business.Small offer funnels are nothing new. They have been around for years, and I know a lot of people turn to them when their flagship offer isn’t selling. Believe me when I say that this isn’t the answer though.In this episode, I am breaking down exactly why I'm saying this and what you should be doing instead of creating small offer funnels.What I have to say about this and my advice for you is going to save you a lot of time, a lot of money and a lot of frustration, so listen closely.Full show notes are available atwww.rickmulready.com/523See omnystudio.com/listener for privacy information.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo

Anxiety has played a large part in my life and my business over the last 7.5 years.My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story.Her anxiety has empowered her to work less and live more, and that has allowed her to create the business that is right for her. This is so important and something that I talk about all the time - we are creating our business around our life, not the other way around.As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.On Today’s Show You’ll Learn: What to do when you realize you need to remove yourself from your businessHow to handle unhappiness in your businessThe importance of setting boundariesHow to overcome perfectionist tendenciesWhy you should make a list of your feelings when you feel

Have you ever thought about switching your course to a membership?A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing.I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session.In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here.If you have ever considered switching your course to a membership, listen to this episode because I am teaching you how to think about things differently in your business so that you can get the outcome that you want without having to do a whole lot of extra work.Full show notes are available atwww.rickmulready.com/521Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [

Do you use any type of quiz as a lead magnet in your business?Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead!We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them.Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot.As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and help

What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise?While also doing this exercise, you can identify who your next hire should be so that you can scale your business. In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that.Sounds pretty good, right?In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business.This is an exercise that I walk my Accelerator coaching members through all the time, and it’s probably an exercise that you have heard of doing before.There are going to be some very quick wins that you can take from this, so listen in to learn what I recommend doing that will not only save you time during the week but also help you get clear on who you should be hiring.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on

You need to understand your financial metrics when it comes to your business.I say this ALL the time, so we are actually getting into the details of it in this episode.I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash.Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive.The big problem he found was the fact that most financial “experts” couldn’t explain business money concepts in a way that could be quickly understood and easily applied to real-world problems that entrepreneurs encounter.Michael decided to bridge that gap. In 2016, he created KFE Solutions with the mission of helping business owners understand their numbers so they can make better decisions. Since then, Michael and his team have worked with hundreds of entreprene

Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase.I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are.In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it.The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes.As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself.Tune in to learn more about this and why your ability to make business decisions thoughtfully can help you on your journey to becoming an optimized CEO.Rick Mulready's Links:Visit Rick&

Are you considering creating a community? Are you in the middle of creating a community in your business right now?I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community.Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community.For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and retain their customers. Their new group program—Community Camp—is a 4-week masterclass for leaders on designing, facilitating, and maintaining a paid online community. Anna is also co-founder of PB&Qs, an online business community for LGBTQ+ women, trans, and gender-nonconforming folk.When they’re not slinging words and building communities, you can find them in the woods, reading a book, or trying to figure out how to stop

Do you use a scorecard in your business?I hope that you do! As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that.In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one.If you do use one already, this episode will help you refine that process.This is something that you can get creative with as long as you understand what you need to be tracking and how to identify the result.For more information and direction on using a scorecard in your business, tune in to this episode! Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's You

Are you confident in your marketing efforts?I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness.Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more.India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of indus

If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward…It might for some of you, but it’s likely not going to for most of you.There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode.It doesn’t matter if you do webinars, live training, live challenges, or anything else in between, you’re going to want to make sure that you understand the best way to run your ads.For more information and what I recommend going forward, tune into this episode all about ad strategy for Facebook and Instagram.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn