The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today on Art of Online Business, I sat down with a recurring guest, Neill Williams, to talk about the four mistakes that we see coaches making when it comes to their lead magnets and building useless email lists. This isn’t only applicable to coaches. These mistakes and tips can be applied to anyone, regardless of what they do in their business. Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast, and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now, she helps too busy, high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.You want your lead magnet to be short, simple, and easily digestible so you can give your audience the quick win they n

With all of the economic uncertainty going on right now, I have focused the last several episodes on money and finances in business. I continue to get questions surrounding this topic so I’m diving deeper into it in this episode. A lot of you have been asking what I personally have been doing with my money in my business, so in this quick tip episode of Art of Online Business, I’m sharing a behind-the-scenes look at my business and how I view my business expenses. My view has evolved over the last several years. At first, I spent freely. If I wanted something, I got it. After a while though, I really started to be conscious of my money, and I realized that my profit margins were much lower than I expected. That’s when I started to change my mindset around my business. We’re here to make an impact, and we can’t make an impact if our business isn’t making any money. I am now much more strategic and intentional about my business expenses and look at it all from an ROI perspective and not just a financial one. In

Let’s talk about money. In the past several episodes, we have been talking about financial topics and this one will be following the same theme. With all of the economic uncertainty right now, it is always a good idea to learn as much as possible about setting your business up financially for as much success as possible. In today’s episode of Art of Online Business, I sat down with Emily Sandberg, my bookkeeper,  to talk about what you can do to make sure that your business is in a healthy position when it comes to cash flow. Emily Sandberg is a fractional CFO specializing in cash flow and forecasting for online coaches and course creators. While most accounting looks to the past for guidance, Emily works with her clients to know the future of money in their business, so they can make strategic decisions with their cash. Her work has helped dozens of clients go from running a money-hungry business to a predictably profitable enterprise, by simply following her profit-centered framework. When she’s not coachin

Getting on other people's podcasts is a great way to grow your audience and business. It can exponentially increase your reach if done correctly. In fact, it is one of the best ways to grow your business. But how do you make it happen? Many people send out tons of pitches and get no reply. I get so many great questions all the time about how to send a pitch that actually gets results, so I'm sharing how to do it in this quick tip episode of the Art of Online Business. I have been podcasting for 9 years, so I get a lot of requests to be on my show because people understand that it’s one of the quickest ways to amplify your brand and amplify your audience. The key is to focus on conversations when it comes to pitching yourself over conversions. Research the show, show genuine interest, and start a meaningful conversation with the host in their DMs. In this episode, you’ll learn:The benefits of being a guest on other podcastsWhy the smaller podcasts might be the best for your businessWhy I don’t listen

Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it.In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read. Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and unique approach to writing emails that I respect a lot. Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.Creating a relationship with your audience honestly and authentically is the best way to improve the efficacy of your email marketing and grow your business, and Bobby is joining me to teach you how.I

What would your business look like if things were easy?The path to success in your business isn’t always the easiest. While it’s true that it may be simple to just run a promotion or do a launch to increase your recurring revenue, that may not be the best course of action, especially if you have a high churn rate, for example.In this quick tip episode of the Art of Online Business, I am sharing how you can increase your recurring revenue by taking a step back and focusing on how to better improve the experience for your existing customers instead of trying to get more.Even if you do a launch and get more members, you’re not going to increase your revenue if you still have some issues with the foundation of the offer itself. You may need to take a look at your business internally and see what the numbers are telling you about what needs to happen.  You don’t always have to spend money on ads or lead generation to increase your revenue. Sometimes you just need to look at the different areas of your business and

Are you creating enough profit in your business? I get questions all the time about how to increase profit in your business. Even established online course creators or coaches wonder this same thing, and, to be honest, it’s kind of a loaded question. So in this episode of the Art of Online Business, I want to share with you 8 different ways that you can increase your profit in your business. Not every way will be relevant to each online business—it really depends on what type of business you have—but regardless, with all of the economic uncertainty going around right now, this is something that everyone is looking for help with. It’s about setting your business up for financial success so that you can ride out the downturns in the economy and take advantage when times are going well. These things are the foundation of what I’m sharing today. By taking some of these tips and implementing them into your business, you should be able to increase your profits in ways that you may not have expected. In this episode

Is your business aligned with your goals and vision for your life? The word alignment gets thrown around a lot and it has a lot of different meanings. I’ve been in business for a while now, and I really just got into alignment in the last four years. In this episode of Art of Online Business, I am sharing why I shut down a revenue stream that was bringing in $750K because it just wasn’t in alignment with what I wanted for my business. If you feel like something isn’t right in your business or it feels out of alignment but you can’t figure out why, then it’s important to take a step back and really think about why that could be. This is especially important if you are heading toward burnout. You may need to make a big scary decision about your business if you are feeling this way. It can be hard to shift out of something that is bringing in money but it will likely be one of the best decisions you make because it will free you up to do the things you enjoy.In this episode, you’ll learn:How my business has expa

There’s a lot of information and tips on how to have a successful business. We explore many of those topics on this show. However, it doesn’t have to be as complicated as it always seems. In fact, simplifying your business can actually increase your success. In today’s episode of Art of Online Business, I sat down with one of my Accelerator members, Judy Woods, to talk about how she created a profitable business teaching people how to paint in a simple and effective way. Judy is an Artist and the creator of stARTs, an online course teaching people how to paint and create authentic artwork. She is also a mother of two teenagers.  When Covid struck, she started sharing tutorials to give people stuck at home something creative to do. This led to individual coaching and ultimately to creating an online course that has grown in success and impact.Judy’s business quickly grew and now she is on track to hit $600K this year. She understands what her audience wants to see, and, as a result, has very high conversion ra

As business owners, it can be easy to lose sight of the most common things. This means we could be missing something important for our businesses that is right in front of us. As a coach, it is my job to point out when I see that one of my members is missing something that could really help their business. The topic of this quick tip episode is something that I think people are missing: how to increase the consumption of your content and make it more accessible to more people.Whether it be a podcast, video on YouTube, a blog post, or an audio lesson, there are things that you can do to make it more consumable. And the more consumable our content is, the more our businesses will grow. This is important because not everyone can show up to a live call, for example. By taking that content and putting it into another format, you are meeting people where they are and making your business more accessible. The idea isn’t to add a whole other step, it’s to increase the leverage of the content that you have. In this ep

There’s a lot of economic uncertainty right now, and finding out the facts can be confusing. Are we in a recession? Are we not? You’re going to get different answers depending on who you ask. One thing that’s for sure is that things are different now than they were not so long ago. Because of that, I want to give you some ideas on things that you might want to be doing or things that you should do more or less of in your business in the hope that you are financially set up in the best way possible.In this episode of The Art of Online Business, I sat down with Mel Abraham to talk about how you might want to be looking at your business in this economically uncertain moment in time. Throughout our conversation, Mel also shares some of his tips on money, business, and wealth building. Mel is a CPA by education but an entrepreneur by exhilaration, and the Author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He’s the founder of Thought

Are you using KPIs for your team? This is something that is talked about a lot in business, but I will admit that it’s not something that I have been great at over the years. Some roles are easy to create KPIs for, and some are just more challenging. In this week’s quick tip episode of Art of Online Business, I am helping you determine how to create KPIs for a role like an executive assistant or a VA that will help you measure success and create clarity around what each team member contributes. When team members have KPIs defined, they are more driven to succeed. It’s almost like their scorecard. It’s important that there are clear results determined for each role in your business. Whether it’s a social media manager, executive assistant, online business manager, or VA, each of those people has numbers that they are responsible for. There’s always a way to create a KPI for each role, you just have to shift your focus to the results you want from each task. In this episode, you’ll learn:What KPIs areWhy each r

There’s a lot of talk about a recession and the economy lately, and I have seen a number of posts online about recession-proofing your business.I sat down with Jacquette Timmons in this episode to talk about what is really going on with the economy right now and how online businesses can win during a recession. Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money, you manage your choices around money.There’s a lot of uncertainty right now when it comes to the economy, but there are things that you can do in your business to prepare. My goal for this episode is to help you set yourself up for as much success and “security” as possible. In this episode, you’ll learn:How a recession is definedWhy our economy is not as bad as it may seemWhat business owners can do during times of uncertaintyWhy you need to reevaluate your expense reportHow to find ROI on different aspects of your business How much savi

Are you using social media in your business? In today’s quick tip episode of the Art of Online Business, I’m explaining why you do not need social media to grow your business. Many people feel like they have to use it because it helps them generate leads, connect with their audience, and grow their email list. Some have very clear goals with social media, and others are doing it simply because they believe that they need to. I am here to tell you that you do not need social media to grow your business. In fact, I am a perfect example of why you don’t need it. I have never leveraged social media in my own business. I know multiple 7- and 8-figure business owners that don’t bother with it either. That’s not to say there aren’t really great reasons to use social media if it’s right for your business. It can be great for things like building relationships, creating a feedback loop, and selling. However, your business can still flourish if you choose not to use social media. In this episode, you’ll learn:The reaso

Many business owners struggle with chronic pain, whether it be physically or emotionally, and other things like anxiety and depression which can no doubt make succeeding in your business feel extra challenging.However, just because you struggle with these types of health challenges doesn’t mean you can’t still scale your business to the level of success you want while working fewer hours. In this episode, I am joined by one of my Accelerator program members, Susi Hately, to talk about how it’s possible. Susi believes that healing is possible. After graduating with a B.S in Kinesiology & Exercise Physiology, she got hired at a pain clinic to help others get out of pain, but it was her own journey of overcoming pain that opened her eyes to the powers of healing.  She launched therapeutic trainings, her own certification programs, and a slew of new and unique offers. The key is to become aware of what your body is telling you. You can use the awareness of your symptoms to set up and scale your business based

In this episode of Art of Online Business, I am digging into creating leverage in your business, and I am doing this in the context of what I believe is the most effective Facebook and Instagram strategy today. If you regularly listen to the show, you have probably heard me talk about the concept of “leverage” many times. It’s one of my favorite words to use when it comes to growing and scaling your business without working more than 25 hours a week. What I’m sharing with you today is a huge leverage point, and it's something that is likely right in front of you: your email list.This topic is thrown around a lot. Everyone is talking about lead generation, and while some people may say that email marketing is dead, that is absolutely not true. You own your email list and that is a massive asset to your business. So when you’re thinking about running Facebook or Instagram ads, you want to move your audience from the platform they’re on over to your email list. This gives you a much greater leverage point f

Are you interested in learning some advanced evergreen sales and marketing strategies? In this episode of Art of Online Business, I’m joined by the Found of Kleq, formerly 10xpro, John Lint. He’s sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business. Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again. Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial. In this episode, you’ll learn:What’s included in the Kleq softwareWhat’s requir

The growth strategy we are talking about in this episode is what I like to call “CEO time”. It’s all about taking time away from the nitty-gritty of your business. While it may seem counterproductive, it is actually incredibly beneficial to your business growth and should be part of your work as the CEO.When you take time away from the pressure of work, that’s when you’ll get some of your very best ideas for your business. You’ll come up with ideas and solutions that you wouldn’t have thought of if you hadn’t taken a step back.It is so important to schedule this “CEO time” with intention. You block time out on your calendar to do nothing but think about your business or do the highest leverage activities that you can do as the CEO. We often think that we can’t take time like this, but this is when we make the most progress and develop the best plans. Carve out the time in your calendar, protect that time, and give it a try. It may just change the trajectory of your business. In this episode, you’ll learn:Why

Have you ever wanted to create an atmosphere in your business where potential customers want your offer before it’s even available to buy? In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy. How do you create a pre-launch strategy that gets the people that you want to serve so ready to buy your offer that they’re sold before it’s even available? This is a topic that so many people get hung up on, but it’s completely possible. Brenna McGowan helps coaches and course creators launch with more confidence, more sales, and far less stress. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy with her Build-a-CASE framework.In this episode, you’ll learn:What’s required for a successful launchWhy empathy is so important when it c

As CEOs, we often have to make tough decisions regarding people on our team. One of the hardest things is making the decision to part ways with someone. In today’s quick tip episode of Art of Online Business, I’m talking about how to handle those hard decisions and situations in the nicest way possible. If someone has been with you for a long time and they just haven’t been performing well, it can be really difficult to bring yourself to do what needs to be done. There are three words that every CEO really needs to know when it comes to someone on your team. Those three words are “the business needs”. It’s never “I need”, even though it’s our business. You are not your business, so this is an important distinction because it’s not personal. It's a business decision. This is always a difficult situation because we are good people and don’t want to do that sort of thing to anyone. We want to treat those people with respect and courtesy, especially in times like this. So regardless of how frustrated you mig