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Are you thinking about running a Black Friday promotion?In this quick tip episode of Art of Online Business, I’m sharing a “Best Of” episode from this time last year. The reason I wanted to share this again is that it’s that time of year and I get a lot of questions about this so I knew this would be a great episode to revisit. To be honest, I have some pretty strong feelings surrounding Black Friday promotions and I want to break down the pros and cons in this episode so that you can make the right decision for your business. The origin of this day is probably not what you think it is. It actually has a very negative association in history. If you decide to do it, there are ways that you can do it really well without getting mixed up in all of the noise of Black Friday promotions. In this episode, you’ll learn:The origin of Black FridayWhy your promotion may just blend in with the rest on this dayWhy discounting diminishes the value of your workHow a discount helps people who can’t always afford your offersW

The word alignment gets thrown around a lot and it can have a lot of different meanings. It’s really near and dear to me personally because I’m always striving to do things that are in alignment with what I deem important, especially my values. Today on Art of Online Business, I sat down with Annemie Tonken, a former Accelerator member in the photography space, to talk about what she calls the 5 Ps of alignment and how they can affect the success of your business. Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way, and co-founder of The Family

I recently shared a behind-the-scenes look at what happened at our Accelerator retreat. We all went around and shared what was working in our businesses right now and to tell you the truth, nothing was revolutionary.It was all of the fundamental business methods that we have heard time and time again. It goes to show that what’s old really is new. When you stick to it, refine as you go, and do what feels good for you and aligns with the audience that you want to help, that's when things really click.In this episode of Art of Online Business, I’m sharing three small case study examples of “creative” funnels that a few of my Accelerator members are doing right now that are working really well. None of these methods are revolutionary or new. It’s all about staying consistent and doing what aligns with you and how you want to serve your clients.In this episode, you’ll learn:How one member uses weekly live webinarsHow another member uses monthly paid live workshopsHow a different member offers different membe

When it comes to investing in a coach or a coaching program, I used to get stuck in short-term thinking when I was considering the investment because I had coaches before. I was so focused on earning my money back. I eventually learned to take a step back and realize that whatever you’re investing in is going to give you a very long ROI. It’s going to be there far beyond the time you’re in the coaching program. When you realize that, something very powerful opens up, and your whole outlook on business changes. In today’s episode of Art of Online Business, I draw on my experience as both a coach and student to show you what to look for so you can find a coach that suits your needs.I also discuss why finding next-level advice feels like searching for a tiny needle in a very dense haystack of basic & generic information… and give tips for making your search easier.In this episode, you’ll learn:The power of personal connection in a coach-student relationshipWhat to do if your personality or values don’t align

Normally, this episode would be a quick tip but in this episode of Art of Online Business, I’m doing something a little different. We just finished up a live Accelerator Coaching retreat, and it was honestly one of the best live events I have ever done. I left it feeling so inspired. So I’m going to be giving you a behind-the-scenes look at this retreat and share my perspectives, lessons learned, and main takeaways. One of the biggest takeaways from this retreat is that it’s all about the basics. As they say, what’s old is new. Those tried and true business strategies are still what’s working best. Don’t spend time with shiny object syndrome. Your business will thrive if you simplify and stick to the basics. There are many other takeaways that really stuck with me at this retreat and I’m sharing them all in this episode. In this episode, you’ll learn:Why this event was so successfulWhat's important to be doing in your business right nowHow to differentiate and simplify your business Tips for creating lev

It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies. Brenton has a membership that he sells with his small, but effective team and he has been able to build his business with flexibility so that he can focus on the things that matter to him, like spending time with his family and surfing. The main thing he focuses on in his business is simplicity - he focuses on creating results rather than creating more content. Regardless of if you have a membership or not, this episode has tons of helpful tips that you can use to give yourself more flexibility in your business. Brenton Ford, founder of Effortless Swimming, helps triathlon athletes and swimmers improve their technique, speed, and efficiency in the water through his online membership. With over 1,500 current members and 15,000+ copies sold of his var

Are you interested in learning some advanced evergreen sales and marketing strategies? In this episode of Art of Online Business, I’m revisiting an interview I had with John Lint back in July of 2022. The Founder of Kleq, formerly 10xpro, John Lint is sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business. Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again. Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial. In this episode, you’ll

Our email list is the only thing that is really ours. Facebook can go away tomorrow. Instagram and TikTok are the same. The only thing we have full control over is our email list, and we have to respect that. In this quick tip episode of Art of Online Business, I’m sharing what I do to increase opt-outs during my promotions. It may seem counterintuitive, but I don’t want to show up for my email list doing only promotions. I want to sprinkle it in while I primarily lead with value. I highly recommend that everyone view their email marketing through the lens of their values. In my business, we prioritize making people-based decisions, not just profit-based decisions. People are on your email list for a reason, not to be sold to all the time. I respect my email list so much so it’s very important for me to give them the option to opt out of promotions. By doing this for your promotions as well, you’ll build trust, gain appreciation, and create deeper relationships with your audience.In this episode, you’ll learn

Are you using affiliate marketing for your business? In this episode of Art of Online Business, I’m sharing some ways that you can use ethical affiliate marketing to grow your revenue for your business. I’m taking you behind the scenes of some affiliate marketing promotions I use and how I promote them. There are a lot of benefits to adding affiliate marketing to your business and, if done right, it really adds a lot of value to your audience’s lives. You just have to find the right products and be honest about how they helped you and why you think they’ll help your audience too. By using the tips I share in this episode, you can easily add affiliate marketing to your revenue stream in an ethical way and build even more trust with your audience. In this episode, you’ll learn:The benefits of affiliate marketingHow to decide what products to become an affiliate forThings to consider before becoming an affiliateHow to market your affiliate offersGiving people the option to opt-out of promotional emailsWhy you ne

If you’re anything like me, you’ve been putting off getting on TikTok and growing your brand, community, or your following. I’m here to tell you that we can’t ignore this platform anymore. I’m not someone who jumps on every new platform. I’m all about doubling down on what’s working. However, the attention is on TikTok right now. It has over a billion active users and it is growing every day. Short-form video is where it’s at. In this quick tip episode of Art of Online Business, I’m sharing my exact plan to grow my account on TikTok. I’ve been doing a lot of research on this and I came up with a strategy that I plan to put into place in the near future.You don’t have to dance around and point at things on the screen to be successful on TikTok. There are ways that you can use the platform to elevate your business and grow your community in a fun and entertaining way. In this episode, you’ll learn:Why you should be over the top on TiktokWhy you should be intentional about your TikTok videosHow to get ideas for

Raise your hand if you have been ignoring getting your business on TikTok. I know my hand is raised, but I’m planning to change that soon. There are over a billion users on TikTok and it’s only growing. Many businesses have been slow to adapt, but the ones that utilize TikTok are growing exponentially. In this episode of Art of Online Business, I sat down with one of my Accelerator members, Keenya Kelly, to talk about some of the updates on TikTok and why you don’t have to be dancing around in order to build an amazing following, grow your brand, and get tons of new leads on TikTok. Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video.In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months Keenya has grown her account to over 400,000 followers and has helped clients reach mil

Welcome to Organic October!All month long, I’m going to be talking about organic marketing strategies for your business. Now, ads are still 100% effective even though they are different than they used to be. However, in this episode of Art of Online Business, I’m sharing some organic marketing methods you can use instead.  In this episode, you’ll learn three of the most effective organic marketing strategies that you are probably overlooking. I’m sharing what they are, why they’re important, and some of their cons as well. It all starts with delivering excellent service and results that will keep people coming back and sending referrals your way. For each of the strategies I’m sharing, you can set up systems to make them more seamless so you can grow your business on autopilot. In this episode, you’ll learn:The importance of fulfillmentThe four systems you have to focus on in your businessConnecting with people who have engaged in the pastHow to do shadow sessions for your audienceRick Mulready's Links:V

Wondering what you can be doing in your business to diversify your traffic without doing ads?This is a question I hear a lot and in this episode of Art of Online Business, I sat down with Hunter Donia to talk about how you can grow your business organically. These intentional strategies we are sharing in this episode will help you grow quickly and without any type of ad spend. Sometimes as a coach, you get to work with people that you just know right away are going to make a massive impact on the lives of the people they serve. Hunter is definitely one of those people. He has a unique niche and he serves them in a way that very few other people do, and it has led to massive success. Hunter is a digital educator teaching beauty professionals how to streamline, automate and elevate their processes in their businesses. He’s been recognized and awarded by multiple industry publications, spoken at well-known industry events, and has built a multi-6-figure business for himself by the age of 24 - all with modern, or

I'm sharing a cautionary tale in this episode of The Art of Online Business. For many online businesses, 2020 and 2021 were some of the best years of their business, however, those two years were an anomaly. These times were unprecedented. People were working from home, kids were going to school from home, and everything was online.   All of this created a gold rush of sorts for many online businesses. The events going on in the world today are different than they were then and the things people are interested in online have evolved. There are a lot of online businesses that haven’t adapted to the world landscape and as a result, businesses are facing challenges. You’ve got to be willing to adapt, innovate, and be different than other people.  It’s more important than ever that you take the time to connect with your customers and see what they want so that you can decide what steps to take moving forward. In this episode, you’ll learn:Why 2020 and 2021 were out of the ordinaryWhy your strategies from tho

In this episode of Art of Online Business, I sat down with one of my Accelerator students, Judith Gaton. She is a returning guest on the show, and this time, she is taking us behind the scenes of creating a huge new offer. When business owners come to me and tell me they are thinking of creating a new offer when they already have one that’s doing well, that’s usually a red flag. However, Judith has created a truly amazing membership offer and is already reaping the benefits. This episode is essentially a wide, encompassing conversation around the evolution of this offer that, after only a few days of being available, is already extremely successful. Judith Gaton is a Master Certified life coach, personal stylist, author, and former lawyer. Through confidence coaching and mindset work, she helps high-achieving women to see that they can dress and love the body they are in right now. When Style & Confidence are dialed in, women can go do the work they were created to do in the world. Her ultimate style phil

In the last few episodes, I have been talking all about YouTube and why you should seriously consider adding it as an additional marketing channel for your business. In this episode of Art of Online Business, I’m diving into the video tools and equipment you’ll need to get started with your channel as a beginner. YouTube is the second largest search engine after Google. It is one of the best ways to get discovered organically which makes it a massive opportunity for us coaches, course creators, and membership creators. There is no better time than right now to get started with your YouTube channel. It doesn’t have to be overwhelming to get started. The simple tools I share in this episode will make your job so much easier. In fact, one of these tools is a complete game-changer and will set you up for success. In this episode, you’ll learn:Tips for using your phone to recordMy microphone recommendationsThe best lighting optionsWhat you need if you’re recording with a DSLROnline tools for creating your thumbnai

On this episode of Art of Online Business, we are back for part two of my conversation with my good friend, Pat Flynn. We are chatting about YouTube and how you can grow your channel quickly, even if you’re just getting started. We discussed a lot of important stuff in the first part of this interview. We covered how to get started, the YouTube algorithm, finding content inspiration, choosing titles, and so much more.  This week we are going even deeper. Pat has tried multiple different strategies for growing his YouTube channels, and you may be surprised about what is working and what doesn’t. He continues to focus primarily on community building and retention with long-form videos and he shares tons of tips with us today. Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have e

In this quick tip episode, I am sharing a huge missed opportunity that I experienced, and I am sharing it because I don’t want you to make the same mistake that I did. In my nine years of business, I wouldn’t say that I have many regrets, however, this is definitely something that I wish I had started sooner. My goal for you with this episode and my conversation with Pat Flynn is to get you to really consider adding YouTube to your existing business as an additional marketing channel. One of the best things we can do for our business is to diversify our traffic, and with YouTube, you don’t have to be extravagant to see results. The trick is to think about YouTube in terms of consistency. I don’t have subscriber goals with my channel, I have consistency goals. The idea is that you are planting seeds with your videos. The algorithm will eventually pick up one of your videos and push it out to new viewers which will grow your channel. You haven’t missed the boat with starting a YouTube channel. It’s still the nu

In this episode, we are talking about one of my favorite things: YouTube. I sat down with one of my very close friends Pat Flynn to dive into this topic. I have heard from so many of you that you are looking to diversify your traffic in your business. If you are looking for an additional marketing channel that will both help you in the short-term and build a long-term asset for yourself and your business, I would really encourage you to give serious consideration to starting a YouTube channel. There are so many opportunities available to you with YouTube. It’s all about being consistent and understanding the algorithm. My goal with this interview with Pat is to give you the knowledge that you need so you can create your own videos on YouTube and set yourself up for faster growth. Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of t

This episode is for all of you podcasters or people thinking about starting a podcast! I’m sharing the concept of dynamic content and why it’s essential when it comes to podcasting and increasing your ad impressions. One of the biggest mistakes I made during my years of podcasting was not keeping track of where I was putting my promotions, so it was very difficult to update them when I needed to change out what I was promoting.Dynamic content or dynamic ads have been a game-changer for this show. When I made the switch to Buzzsprout as my podcasting platform, it became easy to promote anything I wanted easily within my show using pre-roll or post-roll ad insertion. With dynamic content, you can easily and dynamically update your ads and content anytime with just a few simple clicks. The use of dynamic ad insertion has opened up this show up to so many opportunities, and I highly recommend it to anyone utilizing podcasting in their business. In this episode, you’ll learn:Why Buzzsprout is my favorite platform