Campaign Brief

In this episode, we sit down with Luke Freiler, the CEO of Centercode. Centercode is a customer validation company helping brands all over the world manage alpha, beta, and delta testing for their product development. Luke has always been a marketing-focused CEO. So I knew that this would be a great conversation in learning from his experience in growing Centercode and building a marketing team. In our conversation, we discuss:How Luke's engineering and technical background influences his marketing approachHow Luke initially discovered inbound marketing which is their best performing source of marketingWhy Luke decided to build an in-house agency modelThe structure of his marketing teamWhat's working (and not working) for CentercodeMore! You can check out Centercode and some of their content at centercode.comTo view the full episode with video (and others like it), go to https://wondertreemedia.com/podcast-007-luke-freiler/

In this episode, we sit down with Seth Odell, the Vice-Chancellor of Marketing at National University. In just over 1 years time, Seth has built an in-house agency at NU from zero to seventy people. Seth has vast experience in all aspects of marketing from video production, to campaign strategy, to building and growing a full-service team. In our conversation, we discuss:How to sell big ideas to teammates, clients, and leadershipExamples of home-run campaigns that Seth has ledSeth's approach for brand and marketing strategyHow to come up with ideas that generate ROIMuch more! To view the full episode with video (and others like it), go tohttps://wondertreemedia.com/podcast-006-selling-big-ideas/

This episode features Jay Jaffin, the Chief Marketing Officer at Verizon Connect. Jay has also served as the VP of Marketing and Communications for Verizon Wireless where he oversaw all national campaigns for the brand. Jay has vast experience when it comes to creating strategic campaigns and leading marketing teams through growth. While at Verizon Connect, Jay has helped the brand grow from a 100m to a multi-billion dollar company by building a strong marketing culture. Whether you lead a marketing team of 2, or 200, this episode has a TON of lessons for how you can be the best leader and help drive growth. In our conversation, we dive into:Example of a winning campaign while at Verizon Wireless and the strategy behind itJay's strategy and approach for developing strong campaignsWhat to consider when building a marketing teamThe "death of the traditional sales funnel"So much more!To view the full episode with video (and others like it), go to https://wondertreemedia.com/podcast-005-building-ma

In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism. In our conversation, we discuss:How Cheryl approached revitalizing Sony's brand storyHow her background in journalism and PR prepared her for her current roleThe role of CSR and social good in the Sony storyHow Sony's origin story plays a role in its products The challenges in marketing technology consumer productsCheryl's view on influencer marketingMuch more!I hope you enjoy this episode. Be sure to subscribe and leave an honest rating/review for the show. You can view the full episode with video at: https://wondertreemedia.com/podcast-004-sony-brand-story/

In this episode, I sit down with Gaetan Fraikin to discuss all things brand development. Throughout his career, Gaetan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina. He’s also worked with brands like BMW, Samsung, eBay, and Genentech on the agency side.  In our conversation we cover: The core of what makes a strong brand beyond just logos and typography Brand development process and considerations How to justify brand value and brand equity to financial stakeholders How having a strong brand can help your company pull through tough times Opportunities for differentiation in an industry where everyone looks and sounds the same You can get the show notes at https://wondertreemedia.com/podcast-003-building-brand-value/

In this episode, I sit down with Will Foody. Will is the Director of B2B Marketing at Buzztime, which is an interactive entertainment company most known for their tablets where you can play games, order food, and more. So if you’ve ever been to a Buffalo Wild Wings and noticed those tablets on the tables, those are made by Buzztime. In our conversation we discuss:- Out of the box marketing strategies that Will has tested- What's worked and not worked- Content marketing strategies- Why B2B marketing is not much different than B2C - Much more! I hope you enjoy this episode. To see the video interview and get the notes, go to: https://wondertreemedia.com/podcast/002-b2b-content-marketing

In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo. In our conversation, we discuss why product positioning is so critical for a successful launch, strategies for testing your positioning before launching, and how to build a community of qualified potential buyers in the pre-launch phase so that when you launch you get momentum right off the bat. Even if you've already launched your product, you will still get a lot from this episode. View the video and show notes at: https://wondertreemedia.com/podcast-001-how-to-position-product-launch/

Join us as host CJ Thomas sits down with marketing leaders from companies like Sony, Verizon, Illumina, and others, to hear their stories, strategies, and lessons learned that you can use to dominate your market. Whether you are the CMO, Marketing Director, founder, or even agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.