Campaign Brief

Selling Big Ideas with Seth Odell, Vice-Chancellor of Marketing at National University



In this episode, we sit down with Seth Odell, the Vice-Chancellor of Marketing at National University. In just over 1 years time, Seth has built an in-house agency at NU from zero to seventy people. Seth has vast experience in all aspects of marketing from video production, to campaign strategy, to building and growing a full-service team. In our conversation, we discuss:How to sell big ideas to teammates, clients, and leadershipExamples of home-run campaigns that Seth has ledSeth's approach for brand and marketing strategyHow to come up with ideas that generate ROIMuch more! To view the full episode with video (and others like it), go to