Oh No! Not Another Marketing Podcast

What is your company’s approach to creating content? Has an overall content strategy been developed or has the general strategy been “let’s throw it against the wall and see what sticks?” On episode 15 of ONNAMP, Lindsay Kelley, VP Digital and Content Marketing at Telit, talks about the importance of developing a strategic approach to content creation complete with ongoing sales input and digital alignment. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

Unsure of your CEO’s role in marketing and the metrics they’re really looking for? On Episode 14 of ONNAMP, our host Will Davis speaks with CEO and Founder of Think|Stack, Chris Sachse, to discuss how he views marketing within his own company and how a rebrand helped reinforce Think|Stack’s mission. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

Why spend marketing dollars on campaigns and content that your audience doesn’t care about? In Episode 13 of ONNAMP, our host Will Davis and Marty Brandwin, VP Marketing at WorldAware, discuss why it’s so important to make data-driven marketing decisions that will actually benefit your business and feed your pipeline. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

In today’s content marketing era we’re seeing a metric ass ton of content being churned out daily, but how many of these creators are actually considering the message their audience wants to hear or the medium they want to consume their content through? In Episode 12, our host Will Davis sits down with Cathy McPhillips, VP of Marketing at the Content Marketing Institute, to talk about how to break free of today’s content shock phenomenon through effective content creation, repurposing, and anticipating what’ll come next. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

Within any given company, sales and marketing teams rarely seem to be on the same page when it comes to budgets, messaging, and beyond. In Episode 11, Will Davis sits down with Joey Gilkey, Founder and Chief Revenue Officer at Tribe Prospecting, to talk about the importance of properly aligning your sales and marketing team, as well as the role effective content marketing plays within this alignment. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

The way we use technology and software has transformed exponentially in the past decade, but so have SaaS marketing strategies and tactics. In Episode 10, Will Davis sits down with Rendia CEO Smitha Gopal to chat about how they continuously challenge the status quo while diving into how today’s marketers can prove ROI to leadership with effective storytelling. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

When attention is currency, how do modern B2B marketers adapt? Will Davis sits down with RagingWire Data Centers Marketing Communications Manager Evan Bass to discuss how his team has tapped into their brand voice to build trust and inject emotion into their marketing in a “commoditized” cloud market. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

Has technology made marketing activities easier? Faster? Measurable? More possible? Using MarTech to increase relevancy requires more than fancy tools – it takes blood, sweat, and tears to maximize your tech stack. In Episode Eight, Will Davis chats with Ellucian Sr. Director, Marketing and Web Operations Dave Toliver about how B2B marketers must get real and consider all the steps between big ideas and execution in their quest to get to market. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

When considering a rebrand how do you know if you need a brand change, name change, or just a refresh? In Episode Seven, Will Davis talks to Barcoding, Inc., Manager, Brand Marketing & Design Jennifer Marin Jericho about the goals, focus, dedication, and processes required for a successful rebrand that garners buy-in and inclusion across an organization. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

How do you measure marketing operations? Is success measured in revenue? Closed business? Lead gen? In Episode Six, Will Davis chats with Fidelis Cybersecurity Marketing Operations Manager, Moni Oloyede about marketing ops responsibilities and traits, what makes a successful campaign, and when you should evaluate program success from a timing standpoint. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

In Episode Five, host Will Davis sits down with Dov Hoffman, Right Source project director and vice president of programming at the American Marketing Association Baltimore Chapter to chat about how B2B marketers and leaders can remain relevant in our changing climate.

The content marketing game isn’t what it used to be. These days, marketers need to appeal to both algorithms AND people. In the week’s episode Will Davis and Mike Sweeney chat with GoCanvas Vice President, App Store & Content, Michael Benedict about the evolution of content marketing, GoCanvas’ history of thriving in the SEO world, and how his marketing team learns what content is most valuable to their sales team. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

When it comes to aligning marketing and business goals, what actually matters to B2B technology CEOs? In Episode 3 of ONNAMP, host and Right Source Chief Marketing Technology Officer Will Davis chats with BookKeeping Express CEO Keith Mueller about metrics that matter to business leaders, the infamous feud between marketing and sales, and whether a truly successful, all-encompassing, marketing generalist exists or is simply a myth. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

As a B2B leader, how can you position your company for success and effectively communicate what makes it unique? In Episode Two, Right Source CEO Mike Sweeney rejoins ONNAMP host and Chief Marketing Technology Officer Will Davis to talk about how to shape your core messaging and differentiate your company by focusing on how you want your audience to feel. Learn how Mike and Will got risky and positioned Right Source for growth by narrowing the audience. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

In the inaugural episode of Oh No! Not Another Marketing Podcast, host and Right Source Chief Marketing Technology Officer Will Davis and guest and CEO Mike Sweeney get fired up about one-on-one Nerf basketball, mediocre marketing, proving value, and why today’s B2B marketing efforts must contribute to driving revenue. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.