Oh No! Not Another Marketing Podcast

When it comes to aligning marketing and business goals, what actually matters to B2B technology CEOs? In Episode 3 of ONNAMP, host and Right Source Chief Marketing Technology Officer Will Davis chats with BookKeeping Express CEO Keith Mueller about metrics that matter to business leaders, the infamous feud between marketing and sales, and whether a truly successful, all-encompassing, marketing generalist exists or is simply a myth. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.