Oh No! Not Another Marketing Podcast
Episode 7: Reinvention or Refinement? B2B Rebrand Do’s and Don’ts
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:30:05
- More information
Informações:
Synopsis
When considering a rebrand how do you know if you need a brand change, name change, or just a refresh? In Episode Seven, Will Davis talks to Barcoding, Inc., Manager, Brand Marketing & Design Jennifer Marin Jericho about the goals, focus, dedication, and processes required for a successful rebrand that garners buy-in and inclusion across an organization. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.