Estate Agency X

Unlock the secrets behind the remarkable transformation of Brown's Estate Agents as Kerry Brown, co-founder reveals how a teacher's passion for education evolved into a thriving career in the property industry. By tuning in, you'll get an insider's perspective on the strategic shifts and technological advancements that propelled a modest letting agency into a full-service estate agency. Discover how Kerry and her partner Paul surmounted the challenges of transitioning from manual, paper-based methods to software, and expanded their reach from rentals to sales, all while navigating the shifts brought about by online property portals.Experience firsthand how building and maintaining strong customer relationships transforms good businesses into great ones, resonating across industries from hospitality to estate agency. Kerry shares success stories, reinforcing the power of personalised service whether it's through social media or face-to-face interactions. Learn from Brown's Estate

Join us as we explore the transformative journey of the estate agency business with industry veteran Neil King, who brings over four decades of experience to the table. From his early days fresh out of school to the challenges of managing nearly a hundred branches in corporate estate agencies, his stories of embracing technology, overcoming business plateaus, and the importance of competition within agency networks are more than just insightful—they're the blueprints for success in this industry. Listen in as we unpack the significant shifts in practices over the years, from the days of manual window cards to the rise of sophisticated digital marketing strategies. Neil sheds light on how blending corporate structure with the flexibility of an independent agency formed the backbone of his business's success. He shares the evolution of his agency since its inception in 2004, discussing how technological adoption and changing hiring practices have been instrumental in driving growth and scaling operati

"Are you an estate agent seeking to unlock strategies for growth?"Join us on this episode as Mark and Rob sit down with industry veteran Jamie Curtis from Cooke Curtis & Co. In this engaging podcast, Jamie shares his remarkable 32-year journey navigating the estate agency landscape, from challenging economic downturns to embracing cutting-edge digital marketing strategies.The episode explores a pivotal moment in Jamie's career, from surviving the recession of the '80s to pioneering commission-based motivation and strategic vision that transformed a local agency into a powerhouse in Cambridge. Discover firsthand the innovation that propelled their brand to success amidst industry evolution.Learn about the transformative power of automation, delegation, and strategic role assignments for business growth. Explore the challenges and triumphs of adopting new technologies to enhance client relationships and streamline operations.We look at digital tools like Google and Facebook advertising a

Have you ever wanted a future where your estate agency business operates seamlessly, allowing you to reclaim more time with family and achieve success through enhanced tech efficiency?In this episode, hosts Mark Burgess and Rob Brady sit down with David Long, Sales Director at Newboulds & Co., to discuss the future of estate agency entrepreneurship.In our conversation, David shares his journey from a corporate estate agency background to working for independents to founding a technologically driven and lifestyle-oriented estate agency. We explore the transition from a large corporation to a small, independent operation, where every decision, from phone calls to marketing, is crucial. David highlights the challenges of starting a sales department within an existing lettings agency during major events like Brexit and COVID-19 and discusses the importance of nurturing relationships over transactions in today's digital landscape. We tackle the misconceptions faced by those transitioning from corporate to

With 30% of property sales never making it to completion, our guest Paul Quinn, founder of Oakfield Property, has achieved an astonishingly 3% fall-through rate in his agency. How did he manage this? Tune in to discover the way you could approach how you take on properties.Growing up around market stalls, Paul learned the art of negotiation and customer service amidst the lively banter and bustle of his family's business. These skills have served him well as he ventured into the world of estate agency, setting up Oakfield Property, where his entrepreneurial spirit and resilience shine through. Throughout our conversation, Paul walks us through his journey from dissatisfaction with traditional estate agents to creating his own successful letting agency. He shares personal stories including as a leader, being diagnosed with ADHD, which has challenged and informed his approach to business.Every property sold tells a story, and Paul's understanding of this has been key to his agency's decade of gro

Estate agents... What are the secrets to increasing your market share from 12% to 35%, whilst maintaining a high level of service and charging the right fee?Join us as we sit down with Charlotte Cooper of Alan Cooper Estates, a family-owned estate agency, where Charlotte opens up about her unconventional journey into estate agency, starting at the age of 16, and shares how her family's business has thrived through the transition from traditional methods to modern practices. We cover everything from the impact of the COVID-19 pandemic on their operations to the strategic implementation of new software systems, providing invaluable insights into the adaptability required to maintain market leadership.Listen in as we discuss the significance of staff evolution during transformative periods and how a shared vision is critical for business growth. Charlotte reveals how Alan Cooper Estates has mastered the art of recruiting post-pandemic, attracting a team that's not just skilled but also passionate about

In this episode, we look at crafting the future estate agency leaders through mentorship, featuring Ben Taylor, Director of Walters Property in Lincolnshire and his father Adrian. Together, they unveil their journey—Ben's rise from a sales negotiator to director, fueled by a passion for customer-centricity and his father's invaluable guidance.We shine a light on the pivotal role of mentorship, cautioning against the assumption that top sales performers naturally morph into managers without proper guidance. Additionally, we dissect the evolving landscape of networking and collaboration within the industry, championing the spirit of knowledge-sharing, even amongst rivals, and the transformative power of outside perspectives in professional development.At the end of the episode, we discuss the future of the industry, potential shifts towards a rental-centric society and the consequent ripple effects for estate agents. Amidst the flow of market conditions, we underscore the importance of adaptability, t

How can personal milestones and industry changes inspire innovative business strategies and a people-centric approach to recruitment in the estate agency sector? In this episode, we embark on a journey with Nicola Broomham, a seasoned estate agency recruitment professional and chair of Women in Residential Property. Nicola shares her remarkable story, from her beginnings at Romans to navigating the challenges of motherhood and reshaping her career to champion inclusivity in the workplace.Join us as we delve into the importance of gender diversity in the residential property sector, exploring Nicola's dual mission with Women in Residential Property: providing support for women and advocating for gender equality in the industry. We uncover the transformative power of empathy and understanding, shedding light on the necessity for inclusive networks and cultural movements that celebrate underrepresented groups.We also explore the critical topic of flexible working and its impact on career advancement, partic

Want to understand what the premium market means? In this episode host Rob Brady sits down with David Lindley, CEO of ByDesign, offering listeners a deep dive into the dynamics of the premium property market. In the first segment, they explore David's journey from a family-run business to leading a global network of agents, shedding light on the industry's evolution and the founding of ByDesign. The focus shifts to the significance of collaborative technology in estate agencies, highlighting the power of a unified system for both independence and national brand advantages. Rob shares insights into the unexpected benefits of this approach, emphasising the importance of belief and collective success in the industry. Moving forward, they delve into the potential of capturing a 10% market share in the UK's premium property market, discussing the advantages, pitfalls, and strategies for differentiation. The conversation emphasises the need for a specialised, personalised service and a national marke

Ever wondered how delivering leaflets at age 11 could lead to becoming a successful leader? In this episode, we dive into the journey of well-known and respected Abigail Grey, the driving force behind Grey & Co, Estate & Letting Agents in North West London. Starting with childhood memories of delivering leaflets at age 11, we trace Abigail's evolution into a business leader.The episode kicks off with an industry award and then reflections on the intersection of motherhood and leadership. Moving into the intricacies of lettings, we explore the importance of being well-informed in customer-facing roles. Abigail shares insights into the distinctions between sales and lettings, emphasising enduring relationships, plus the personal growth journey and responsibilities of moving from a Lettings Manager to a Lettings Director role.As the podcast unfolds, we touch on the complexities of family business dynamics, unexpected life events, and struggles of accepting a career path. Abigail shares struggles of

Joining host Mark Burgess, with the inspirational Louise Breakey, owner of Wigan estate agency, Breakey and Co, who unveils the key moments and innovative strategies that revolutionised her business. This episode goes beyond mere change; it's a masterclass in harnessing the power of strategic thinking and passion to redefine success, navigating through the challenges of team resistance, and evolving beyond outdated models.  Ever wondered why so many companies struggle to leave the past behind, even when new horizons beckon?  Our conversation with Louise delves into the essence of a successful transition, highlighting the critical need for definitive changeover points and the enlightening aftermath of embracing efficient new systems. Through examples, we explore the undeniable impact of leadership in advocating for progress and the boosting power of seeing new processes thrive.   Join us on this journey of growth and transformation The future of success awaits, and it begins with the power of strategic th

In this podcast episode, join hosts Rob and Mark on a journey through the evolution of Iceberg Digital and its product line-up, including Lifesycle, the new cutting-edge Neuron, Uzair, and the transformation of Estate Agency X.  Unveiling the origins of Iceberg Digital, the duo delves into the inception of Lifesycle, tracing its development and the strategic decision to birth innovative products like Uzair. Mark underscores the pursuit of clarity, and Iceberg Digital's transformation from a comprehensive brand focused on Lifesycle, to now embracing its expansive identity once again.  The discussion explores Neuron, an AI-driven website seamlessly integrated into Lifesycle and together, they decode the essence of data, artificial intelligence, and the interconnected symphony of Iceberg Digital’s game-changing products.  As the conversation reaches its end, the spotlight shifts to Estate Agency X— now offering a brand-new programme for agents seeking true transformation of their business through mentori

Following on from featuring in industry press, hosts Mark Burgess and Rob Brady invite you on a transformative journey in their latest podcast episode. Dive deep into their 12-month Business Accelerator Programme provided by Estate Agency X, a must for estate agents ready to revamp their businesses from the inside out. This isn't your ordinary profit-chasing venture, it's a comprehensive business transformation experience. Packed with mentorship, coaching, and proven systems, the programme is tailored to create meaningful, enduring change. Feeling overwhelmed in today's tech-driven world? You're not alone.  The hosts emphasise the need for estate agents to adapt and think differently. The carefully crafted 12-month programme seamlessly translates global knowledge into the traditional estate agency, empowering agents for lasting transformation. But here's the catch, it's not a solo journey. Understand the power of collaboration as like-minded individuals come together, holding you

Join host Mark Burgess as he sits down with well-known industry leader Peter Rollings in this compelling episode. From Foxtons's intriguing culture to Marsh & Parsons's transformative leadership, Rollings unravels the secrets to his success in the industry. They explore the building of successful estate agencies as Rollings shares his experiences. The episode then ventures into the vital needs of time management, unveiling this change at Foxtons, with a structured approach that catapulted the company's turnover from 10 million to 40 million. Rollings and Burgess debate the delicate balance between building relationships and achieving targets, emphasising the crucial distinction between outcome and output. Looking ahead, they explore the future landscape of the property industry, dissecting the potential disruptions caused by technology. Rollings shares his thoughts on the importance of fees and why raising them improves service and enhances earnings for agents. Have you ever found your

Join host Rob Brady in a conversation with Jerry Lyons, the mastermind behind the Estate Agency Content Club and the Ethical Agent Network. In this episode, they delve into the art of authentic content creation, drawing on Jerry's journalistic background and his unique approach to writing for estate agents. As the discussion unfolds, they explore consistency, accessibility, and variety in crafting content for estate agents. Discover the significance of dyslexic-friendly content and the power of leveraging different platforms to reach a broader audience. The host sheds light on the role of video in the competitive industry, emphasising its impact on building trust with potential clients through consistency, humour, and community-oriented content. The conversation then turns to Jerry's latest venture, the Ethical Agent Network. Uncover the inspiration behind this initiative and the criteria for membership, centring on community engagement and positive reviews. The host reflects on the consequences of

Join host Rob Brady as he sits down with Katie and Matthew Cromwell from the award-winning No. 86 Estate Agency. This inspiring story of how Katie founded a modern estate agency that seamlessly blends tradition and innovation.Discover how Matthew, Katie's husband, made the life-changing decision to leave his career and join her vision at No. 86. Despite lacking prior experience, Matthew fell in love with the industry, relishing client interactions and eventually taking on responsibilities such as property valuation and instruction, all without being hindered by fees. The episode unfolds the strategic use of technology in No. 86's brand identity before Matthew joined, showcasing Katie's foresight in expanding their reach.As the agency grew busier, the discussion turned to the aspect of recruiting new team members. Katie shares her approach to finding individuals who genuinely represent the values of No. 86 Estate Agency, creating a team that is passionate about providing a personalised and stres

In the latest episode of Estate Agency X, host Rob Brady engages in a fascinating conversation with Andrew Sharpe from Sure Sales and Lettings. Andrew's journey is nothing short of unconventional—he initially pursued a degree in engineering, but a visit to an estate agency while house hunting led him to pivot his career towards becoming an estate agent. Diving into the corporate realm in 2005 before venturing into an independent estate agency, Andrew's logical mindset became the driving force behind his quest to enhance the entire estate agency process. From applicant registration to securing instructions, he envisioned a more seamless and efficient experience, ultimately reshaping and implementing these improvements. Andrew didn't stop there as he delved into revolutionising traditional marketing approaches. Through the integration of digital marketing, lead generation, video content, and automation, he discovered a new world of possibilities. The podcast explores Andrew's engineering per

In this episode, host Mark Burgess sits down and engages in a conversation with Laura Howey, the visionary owner of Love Property, as they dive into the narrative of how she decided eight years ago, to step off the conventional treadmill and reshape the trajectory of her business.   Laura shares pivotal moments that led to a shift in perspective. From her initial meeting with Mark to the realisation of the need for a new direction, she discusses the challenges, breakthroughs, and strategic decisions that have transformed Love Property into the innovative agency it is today.   Discover the secrets behind identifying and attracting ideal clients, establishing fees you deserve, and curating a seamless customer experience journey. The podcast unveils the commitment and determination required to break away from industry norms and embrace a fresh approach to estate agency.   Love Property, under Laura's leadership, goes beyond facilitating the physical move from one home to another. It's about becom

In this episode of "The Avenue to Self-Employed Success," your host Mark Burgess engages in a conversation with James Humphries-Stone, one of the co-owners behind the innovative estate agency model known as The Avenue. This episode is a must-listen for anyone in the estate agency, as James takes us on a journey through his background, his experiences working in different facets of the industry, and the that led to the creation of The Avenue. James's journey begins with his early days working for a traditional high street estate agency. He shares how this experience shaped his perspective and provided valuable insights into the industry's conventional practices. From there, he ventured into becoming an integral part of PurpleBricks during its early stages. The episode then explores James's decision to embark on a new path by co-founding The Avenue. He delves into the driving forces behind this venture, explaining how he saw an opportunity to redefine a fresh and innovative approach, of

In this episode of the Estate Agency X Podcast, co-hosts Mark Burgess, CEO of Iceberg Digital, and Rob Brady, Elite Performance Coach at Iceberg Digital, review the current property market landscape and offer insights on how agents can proactively prepare for the future.Drawing from their experience, Mark and Rob reflect on past challenging periods that bear resemblance to the current climate. They share strategies and tactics that have proven successful in such times, shedding light on how estate agents can navigate these uncertain waters.The discussion looks at marketing, emphasising the importance of effectively influencing a wider audience's perception of your brand. Mark and Rob stress the value of authentic marketing, highlighting the need for estate agents to establish a genuine connection with their clients and prospects.Also, the episode highlights the significance of a well-defined strategy. Mark and Rob encourage estate agents to explore innovative ways of working to adapt to changing market d