How To Be Remarkable With Tiffany Han & Erin Cassidy Of Brandcrush

How do you know when it's time to move on to something new? That's what we're talking about this week on our final (gasp!) episode of How to be Remarkable.  If you want to get the full scoop on where we're heading next, be sure to check out Erin and Tiffany's full conversation over on the Raise Your Hand Say Yes podcast - right this way!  Thank you for all your support and for following along on our journey! 

If you're listening to this podcast, it's because you want big things for yourself and your creative business! Buuuuuut are you falling into the trap of chasing growth for all the wrong reasons? This week, we dive into why chasing growth just for the sake of someone else's definition of success can backfire in a big way and what you can focus on instead. We also tackle the value of hitting pause so that you're able to zoom out on your biz and creative work and see the big picture view of where you're taking this gorgeous business of yours and share the words we've both already chosen for ourselves in 2018! If you find yourself wondering if there's a better way to approach business success and growth, this episode is for you! *A note: this is our last episode of Season 1! We'll be back with news about what's next in the new year.*

A big question to consider for your business is this: why would someone buy from you when there are a million options available? Understanding this - we call it the FOMO factor - is a key to communicating the value of your creative work! In this episode, we talk all about how you can find your own unique FOMO factor - and start to shout it from the rooftops! If you're also tired of seeing the same ol' everything on social media, you're going to looooove this week's challenge! Here we go FOMO! Show Notes: FOMO about missing BrandCrush: Here's the link to our 24-hour special registration! (Open through 5pm PST on 10/24) Alexandra Franzen Paul Jarvis Madewell This week's BrandCrush:HEYDAY online | instagram  Knapsack

Riiiiggght. So what do you do when things feel gd insane? And how do you deal when you know you *should* be turning to mediation and spiritual grounding rituals, but instead, all you want to do is dive head first into the biggest jar of nutella you can get your hands on? That's what we're talking about this week and you'll get the real-deal look at everything we've done (and continue to do) when things feel crazy and out of control. You'll also hear our new mantra for how we want to show up during these times! Show Notes: Is your brand a hot mess or hot yes? Take our quiz and find out! Let's be friends on Insta Erin's RYHSY episode about melting down and recommitting

Yes. The hard truth about having a remarkable creative business is that bold moves are usually accompanied by a certain amount of fear. And that fear can often leave us prey to our excuses which sends us straight into the arms of pretend work (ahem...looking at you social media, compulsive email checking, and "research"). This week, we're talking about what to do instead and how you can move beyond your fear to take real strides towards the business (and life!) you want! Show Notes: Don't Hate Your Website Webinar Replay The BrandCrush class! (Registration is open through 10/11) You are a Badass by Jen Sincero Our BrandCrush of the week: Elise CripeSite | Instagram

In a creative business, there are about a million things to do and keep track of and one of the most important things you can learn is how to get help *when* you need it. And just like Jessie Spano learned in that oh-so-important episode of Saved by the Bell, asking for help is usually what we need to turn our ships around. This week, we dive into how and why getting help and hiring out when needed is crucial to your success and bust the myth that the most important thing you need to win the race is a faster boat. If you're ready to sail into the success zone (ha!), we've got you.   Show Notes: RSVP for the Don't Hate Your Website webinar (to attend live or get the replay!) The BrandCrush class is coming back! Registration opens 10/4 - get the deets here! _______________ Do you hate your website? There's a webinar for that. Learn the top 5 website must-haves and the *big secret* to having a website that works for you and helps you sell, so you can focus on what you really love. Wednesday,

Ahhhh! Marketing - the thing we all want to do more of and the thing that is simultaneously the most overwhelming! This week, we're diving deep into The 3 Big How's of Authentic Marketing. Because, let's face it - you can read all the online articles about the best practices of marketing (and you probably have!) but at the end of the day, you want a marketing strategy that is as unique as your business is. And we've got you covered, Sweets! You'll also learn what a Bruno Mars dance party can do for your marketing efforts and why we're embracing the meditating owl as our new mascot! Bonus: Authentic Marketing Cheat Sheet! Are you ready to start sharing your work with the world in a way that is as authentic as possible? Well giddy up, Sweets. Sign up below to get our Authentic Marketing 101 Cheat Sheet to make sure you're on the right track - and to print off, put on your desk, tape to your computer... Show Notes: Get Your Authentic Marketing Cheat Sheet Let's be friends on instagram!  (and follow along fo

This week, we're tackling the subject of empowerment - the secret weapon every creative business needs to thrive! You'll hear us talk about how we define empowerment, how to find your own, and what to do with doubt and fear. Also, you'll get a fight club-worthy challenge that might just lead you to making a move that changes everything. Oh, and if you find yourself riddled with nerves, you'll hear our favorite nerve-busting moves so that you can keep your momentum going. Hello Empowered You. The world is so ready. Bonus: Truth Finding Worksheet! Are you ready to start telling some Truths, capital T?! Sign up below to get our free Truth Finding Worksheet full of bold prompts to get those truth-telling juices flowing. It's time to start sharing your Truth, Sweets, and empowering others to do the same! Show Notes: Get your Truth Finding worksheet Let's be friends on instagram!  (and follow along for Truth or Dare Tuesday and FAQ Friday) RSVP for the 10/4 Don't Hate Your Website Webinar The BrandCrush c

Accidental copying. It's what we've all feared, what we've all witnessed, and what we all do so much to avoid in our own work. But accidental copying happens all the time, and this week, we're going behind the curtain to look at why it happens, how to avoid it, and where you can find inspiration that you know is authentic to you! Our goal at BrandCrush HQ is to help you craft a brand that stands out amongst all the noise of our crazy busy online world. And it all starts with finding the right kinds of inspiration. Have a listen, and get excited. It's time to start doing things your way, Sweets! #herewego Bonus: Radical Reinvention Checklist! Inspired like whoa by something and wanna make it your own? We've got you! Sign up below to get our free Radical Reinvention Checklist! It'll walk you through the key questions to ask to discover why you love something so much and how to put your own spin on it to make it 100% yours. Show Notes: Get your Radical Reinvention Checklist! Let's be friends on instagram! 

Evolution. It's a reality of being human and should be a reality of your biz. Let's face it: a creative business that's also stagnant is no fun for anyone - not for you and definitely not for your customers! This week, we're talking all about evolution - how to recognize when it's needed, how to let go of what's not working, and how to get yourself excited for what's to come. We also answer a listener question about how to keep a consistent feel to a brand new Instagram feed! Bonus: The 5-Point Checklist to Change Do you feel like it's time for a change but you're just not sure where or how to get started? Sign up below to get our free 5-Point Checklist to Change. It'll walk you through the 5 key questions to ask yourself to find clarity and decide if it's officially time for some ch-ch-ch-changes. Show Notes: Get your 5-Point Checklist to Change! Let's be friends on instagram!  (and follow along for Truth or Dare Tuesday and FAQ Friday) Get on the VIP list for our next round of BrandCrush Our BrandCrus

Newsflash: competition is a myth! We KNOW it's hard to believe, but stick with us. This week, we're talking all about the value of community in your business and why it's often a good idea to become biz besties with the people you think you're in competition with. Show Notes:  Get your Episode Cheat Sheet Let's be friends on instagram!  (and follow along for Truth or Dare Tuesday and FAQ Friday) Get on the VIP list for our next round of BrandCrush Our BrandCrush of the week:Elle Luna: site | Instagram Cyndie Spiegel

Negative space. White space. Margins. Boundaries. All of these things are essential to helping your message stand out so that it can get the attention it needs from the world. As creatives, we have a tendency to want to do ALL THE THINGS in the space that we're given, and it's easy to forget that less is more when it comes to anything that showcases the rad work you do. This week, we're sharing how simple and clean does not mean boring and how you can use design fundamentals to help your business be as clear as possible. Because clear is effective. And effective wins every time. #youdontgottaputabirdonit We also answer a listener question about collaborations and partnerships and share why we might need to invest in Day of the Week undies. Because decision fatigue is LEGIT y'all. Bonus: Instagram Quote Templates! Not sure how much negative space to include on your instagram quotes? Well uncertainty, be gone! Sign up below to get our free and super handy quote templates along with this week's episode cheatshe

Let's talk brand words! You've heard this phrase before, but what exactly are brand words? And do you really need them? Don't worry, we've got you covered. This week, we're spilling all the deets on brand words and what they can do for your business. (Yes, they're awesome. Yes, you need them.) We'll also give you the scoop on the three words we use to define all our work at BrandCrush HQ and share some examples of just how useful they can be! Oh, and bonus: we'll teach you how to make photos of your cat into a brand asset. #meowmerschallenge We also answer a listener question that is one of our biggest FAQs: should you design your brand and planning around the biz you have now or the one you really, really want? It's time to get your branding on! Let's do this Crushers! Show Notes:  Get your Defining Your Brand Workbook Let's be friends on instagram! <a href="mailto:hello@heybrandcrush.com" target="_top">Email us your FAQ's!</a> Our BrandCrush of the week: Rachel Gainer at Rachel Rebuilt: s

It's easy to spend your time chasing marketing tactics and can't-fail formulas for success in your creative business. But all that chasing can leave you exhausted at the end of the day. This week, we're talking all about how to do the opposite of what everyone is screaming at you to do and embrace ease and flow instead. We'll share why it's so important, what it really looks like, and how you can get started in finding your own. We also talk about how all this woo can actually be strategic for your business (whhuuut? yes.) and how you can start applying some ease today. Aaand, we tackle another one of our rad listener's questions (hey Gina!) all about what happens if she can't quite pick a single ideal client. Can you be client monagamish? We say yes, but we'll also share HOW to make that work! Oh! And if you have a q for us, let us know! Show Notes:  Get your episode cheat sheet here Get your Hot Mess to Hot Yes Brand Assessment Tiffany's 31 Days to Flow program (registration open through 8/11) Our Br

This week we're talking about fonts - how to use 'em, how to pair 'em, and how to make sure they're as creative and unique as that gorgeous biz of yours! If you ever find yourself down the rabbit hole of "which font is the best for me?" this episode is for you! We'll also talk about how you might be using script fonts the wrong way (whuuut?!), and Erin will share her secret weapon when it comes to making sure your font pairings are a match made in Heaven. Oh! And bonus - you'll get to hear what Erin's version of Hamilton is! Show Notes:  Get your episode cheat sheet here Get your Hot Mess to Hot Yes Brand Assessment Bruno Mars at the BET Awards Bruno Mars on Carpool Karaoke Cabin font Fontsquirrel Raleway Droid Serif PT Serif Josephin Slab Punkpost

Ooh, you know how it's really common to try to play it cool, not geek out, and quiet down the less-than-mainstream things you're into? Yeah. We do too, but no more! This week, we're talking about how your omg-I-love-it enthusiasm is one of your business's greatest assets! We'll break down what that enthusiasm says about your brand, how it helps you stand out among the masses of "cool kids," and (of course!) bring it all back to Hamilton! Get those exclamation points ready, Sweets. Cuz it's time to shine! Show Notes:  Get your episode cheat sheet here Get your Hot Mess to Hot Yes Brand Assessment Lin Manuel Miranda performing the opening number from Hamilton at the White House Hamilton's official site Tiffany's Hamilton Post on Instagram Tiffany's article 5 Things Hamilton Can Teach Us About Creativity Hamilton's America on PBS  

Who is the person you need to talk directly to in your business? Not sure? We've got you covered. And if you're thinking, "Oh. I've already DONE my client demographics..." then have a listen. Cuz we're taking all that client avatar talk and giving you a brand new way to think about it in this week's episode. Why does this matter? Because getting specific on your ideal client is a key to having a remarkable, crush-worthy brand. And none of us have time for a biz that's watered down. Bonus: connecting with clients who are energetically awesome means that your work feels (gasp!) fun and easy. Which is a win for everyone. We also tackle a listener question this week about how to deal with seemingly disparate brand words. Is it possible to bring together a few things that seem so different under one brand umbrella? Absolutely. And we spill the beans on how. Show Notes:  Get your episode cheat sheet here Get your Hot Mess to Hot Yes Brand Assessment Our BrandCrush of the week: Glossier: Online | Instagr

Ch-ch-ch-changes! The one constant in creative entrepreneurship is things are alllways changing. So, as highly-creative, ambitious biz owners, we can either embrace the change and learn how to deal with it or go down trying. We vote for option a, please and thank you!   In this week's episode, you'll get to peek behind the scenes of our own process and why we've decided to make a change to this podcast as well as how you can approach those changes you know it's time to make in your own biz! Show Notes:  Get your episode cheat sheet here Get your Hot Mess to Hot Yes Brand Assessment Our BrandCrush of the week: Alexandra Franzen: Online | On RYHSY Lacy Young's Meditation on Desires

While everyone else is yelling at you to increase your bottom line and bring in more revenue, we want to consider a different track: generosity as a business model. In this week's episode, we tackle how you can grow your biz while focusing on delivering value and making the world a better place. And how that just might be the best revenue model of them all. Show Notes:  Get your episode cheat sheet here Get your Hot Mess to Hot Yes Brand Assessment Our BrandCrush of the week: Dallas Clayton: Online | Instagram | Facebook Elizabeth Fein: Gratitude as a Marketing Strategy

Have you ever let that thought that you weren't good or smart or popular enough hold you back from doing something you've been dreaming of in your business? If so, you aren't alone! We all fall prey to the Imposter Complex and its insidious nagging. But, don't fret, Sweets! This week we're tackling the imposter complex and are offering up some tips for you to turn that ship around and headed towards a sunny shore. Show Notes:  Get your episode cheat sheet here Get your Hot Mess to Hot Yes Brand Assessment Our BrandCrush of the week: Tanya Geisler: Online | Instagram Tanya's workbook: The 12 Lies of the Imposter Complex