Maria's Bathtime Musings

It's so important to absolutely maximise every opportunity you have to do more with a client, and you can do this at various stages of the sales process and various stages of the process working for the client. One of those stages is the proposal: when you've summarised your discussions after you've taken a really good enquiry, you've taken great details, and you are summarising back to the client what you are able to do. Instead of just going back, reiterating their needs, which of course you need to do, and giving them exactly what they want, let them know what else you can do too. Offer three options, that magic number of three.

If you want to make more money there are two main ways to do so. You either get more customers or you sell more to every single customer you have.  Ideally you want a combination of both.   Over the next few weeks, I'm going to share 5 opportunities you have with every single customer to actually make them more valuable. The first stage is the very first communication you have with the client at the enquiry stage.  We call that Scoping.  Scoping is a wonderful way to turn one speech into more than a speech or expand the brief at the time of enquiry.   Recently on Speaking Business TV, our Head of Speaker Coaching and Momentum, Mary Tillson, spoke at length about Scoping.  If you missed it, you can watch here: https://youtu.be/FPhSl2UjGFs.   How to take an Enquiry article is available here: https://mfl.global/2021/07/16/scoping/

I've said it before, I am saying it again, keep your fee structure as simple as possible. I have rejected working with speakers who over complicate things. If they are truly brilliant I just rip up their fee structure and get them what I think they are worth. 

And it's such a common mistake made by so many, you'll kick yourself. 

Understand what we look for so that your web presence works for you. 

It certainly worked for me. Very powerful 

It really is easy, honestly. 

A super easy way to stand out from the crowd 

Speakers rarely thank bookers, it's shocking but it's true. When they do, we remember. 

A simple hack to make your speaker bio stand out and help you to get more bookings. This is so easy, print out your bio and grab a highlighter pen. 

In the very competitive world of speaking, you need to be memorable and you need to stand out.  Here is something one of our most booked speakers does that you can do too.  

Being memorable is a must to get paid bookings, do you have a unique presentation style or dress style that helps bookers remember you?

Being memorable and standing out is a challenge for speakers in the market place, so having a unique methodology, model or system is a good strategy. 

Continuing the series of what our most booked speakers have in common

To be known it's important to share content, but what should you share for free and what should you be charging for?

Being known when you are not a celebrity is a challenge.  One way to get known is to focus on one area of expertise. 

You don't need to be a celebrity to be a highly booked speaker. You just need to be known by the right people 

Part of the how to get booked again and again series. What you can be doing now to be more bookable in the future.

Part of the how to get booked again and again series. What you can be doing now to be more bookable in the future.

Part of the how to get booked again and again series. What you can be doing now to be more bookable in the future.