Tba Outdoors - Outdoor Marketing Podcast

TBA Outdoors Chief Strategy Officer Cary Murphy, joins host Todd Fuller for a very candid conversation around the importance of brand strategy and the new frontier of customer research. Does your brand have an identity crisis? Are you looking to reduce customer acquisition costs and truly understand who your best customer is? You do not want to miss this episode...Cheers!

Kyle Rajaniemi from Kokopelli Outdoors talks with host Todd Fuller about their new product launch coming at ICAST 2023. Known for the lightest, most durable packrafts on the planet, their new inflatable boat for the angling market is going to get some serious attention. Grab a cold one or your favorite rum and enjoy!

Host Todd Fuller is joined by Bethany Sloan and Pete Stankovich of Pop's Birding. Yes, that's right we are talking about the brand that invented the hummingbird swing. We are so excited to share their "Made In USA" story with all of you. Enjoy this episode!

Host Todd Fuller welcomes co-founder of Obsession Media and Outdoor America, John West. John, a long time outdoor industry media professional, shares the vision for Outdoor America's new media platform and the opportunities for brands to reach outdoor consumers. If you are looking for a great place to cost effectively reach new customers, give it a listen. Grab a cold one and enjoy!

VP and the Chief Editorial Director Shawn Bean of Bonnier Media, joins host Todd Fuller for a very interesting conversation around the challenges of content creation, distribution and reaching the outdoor consumer. A walk down memory lane and the future opportunities for brands to connect with media, outdoor editors and their target customer. Shawn's perspective is insightful and his passion infectious. You will enjoy this one for sure!

TBA Outdoors podcast host, Todd Fuller, welcomes new DTC brand Parallel Eyewear to the TBAO family and digs into their brand story. Started by avid outdoorsmen, golfers, CEO David Johnson and COO Ray Sphire, they have developed a solid go to market strategy for technical sunglasses in the outdoor and the golf industry. Always cool to hear how the inspiration for new brands come to life. Give it a listen!

Host Todd Fuller is joined by Ken Reig, President of Eight Oh Two, TBA Outdoors sister SEO & Paid Search agency. Enjoy a great conversation about Ken's journey in the marketing industry as well as some of the latest information on effective SEO & Paid Search strategies. We are super excited to have Ken and his team of outdoor focused marketing professionals in the family. Give it a listen!

Host Todd Fuller is joined by outdoor media veteran Scott Salyers from Bonnier Corporation. If you think that print media is dead, think again. It is still alive & well, and very much a relevant tool for reaching engaged consumers. There also may be a fishing story or two shared during their chat. Grab a cold beverage and enjoy this episode!

Costa/Contender One team members Capt. Jon Cooper and Capt. Quinton Dieterle talk with host Todd Fuller about the exciting Quest for the Crest sailfish tournament season, the ultimate fishing machine (Contender 44 ST) and finally winning the Burgundy Jacket. You don't want to miss this episode!

Dr. Guy & Jessica Harvey talk with host Todd Fuller about the upcoming tournament in Quepos, Costa Rica, billfish conservation efforts and the adventures that lead them to qualifying for the 2022 Offshore World Championships. Grab your favorite beverage and enjoy!

Host Todd Fuller is joined by TBA Outdoors Public Relations Director Clay Abney. Learn how his years of experience as a PR Professional, Outdoor Writer and Adventurer are giving us a leg up in the media world, Take a quick break and meet Clay!

TBA Outdoors podcast host, Todd Fuller, catches up with long-time outdoor industry professional, kickass outdoors woman and award winning offshore angler, Amanda Sabin. Grab your favorite adult beverage and enjoy!

TBA Outdoors podcast host, Todd Fuller, talks with our digital strategy Guru, Courtney Olbrich about overcoming the challenges of the new iOS issues, new tactics to improve your ROAS, and how we move forward in this new digital frontier. You do not want to miss this episode for sure!

Host Todd Fuller is joined by SUDA Outdoors founder and outdoor adventurer Exequiel Lira. If you are looking for a new way to reach passionate outdoor consumers, you don't want to miss this episode. Learn more about this new outdoor adventuring mobile app that is launching in the US market!

On this episode of Behind The Brand, host Todd fuller is joined by Evan Russell, Pro & Ambassador Program Manager with Costa Sunglasses. These two discuss how to get the most out of your brand ambassadors and influencers. Be sure to give it a listen!

Host Todd Fuller is joined by TBA Outdoors Interactive Director Nick McNeill for a great discussion on driving revenue with effective email marketing. If you are struggling with open rates, engagement and revenue with your current email strategy, give it a listen!

Todd Fuller, Scott Brandon and Andy Kovan dig into the importance of research and using insights to truly understand your brand's audience, along with new tools that are changing the game even in this past year!

Todd Fuller, Scott Brandon and Andy Kovan recap the effect of the past year and talk about the opportunities outdoor brands have to lean on research, new audiences and the tactics to grow revenue. 2021 is going to be a big year for the outdoor industry!

TBA Outdoors podcast host, Todd Fuller, talks with FIREDISC® co-founders Hunter and Griff Jaggard about the 10 year anniversary of the brand. Fire it Up and enjoy the story!

TBA Outdoors podcast host, Todd Fuller, talks with Surf Expo category manager Kenneth Andres about the history of Surf Expo and current platform for growth it offers manufacturers, retailers and the media.