Simon Scholes



I'm Simon Scholes, the founder and creative director of Perception Studios. I'm a former radio and tv presenter, and now run this award-winning visual marketing agency, based in Hampshire. We help brands and businesses like you to create high-quality content that will help create an emotional connection between you and your customers, giving them a better digital experience.I'm hugely passionate about you making your content really work for you, and for people to stop aiming for perfect. So let's talk and make that happen for you.


  • World sleep Day - The Social Media Podcast

    21/03/2021 Duration: 17min

    It’s #worldsleepday . A day after my own heart for sure. However, you can’t sleep on a weekend with your social media. So, it’s the weekend, it’s time to see friends, family and go on adventures, especially as the weather is so nice at the moment. However, don’t let the weekend be an excuse for you to do nothing for your audience. Don’t forget, social media doesn’t switch off for the weekend, so you need to keep talking to them, especially as usage rates go up at the weekend as people have more time on their hands. This doesn’t mean you have to post more often (although that wouldn’t hurt), but, just don’t forget them altogether just because it’s your time off. If you need help coming up with weekend content ideas, let’s have a chat. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook -

  • Happy St Patricks Day - The Social Media Podcast

    18/03/2021 Duration: 13min

    Happy #stpatricksday a day of celebration in Ireland. Legend has it he's the man who drove snakes out of Ireland which is a perfect opportunity to speak about social media snakes.....more commonly known as trolls. I sometimes actually think of social media trolls in the same way. The have no place in the world but sadly they exist and there’s not a huge amount we can do to eradicate them but we can do our best to stop them in their track. One of the things I try to live by is “it’s none of my business what anyone else thinks of me”. Easier said than done I know, but that helps me make sure I press go on all my content. However, when the trolls hit, sometimes it’s difficult. There’s a few things you can do though, 1. Kill them with kindness, there’s usually someone with a whole lot of hurt behind the hate, so talk to them super nicely, I’ve usually got them round to my side of things by doing this 2. Ignore them completely, this doesn’t help interaction on your content but it does usually cheese them o

  • World Speech Day - The Social Media Podcast

    15/03/2021 Duration: 08min

    What speech will you be making today? Today is #worldspeechday a chance for your voice to be heard and also a huge opportunity for you to overcome the fear of speaking to people. This is one of the great things about video content and especially live content. It allows you to speak to your audience without being able to see them, so without you getting scared of a crowd in front of you. Remember, all the content you're putting out every single day is giving value, and you're a voice of authority in your area of expertise, so it's time to start showing people that, and showing people you. If you make any mistakes, remember, it's not open heart surgery, nobody is dead because you said the wrong thing, just correct yourself and move on. So, what speech will you be making today? Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Face

  • Do You Give A Shit - The Social Media Podcast

    14/03/2021 Duration: 08min

    YOUR COMMUNITY NEEDS WEEKEND CUSTOMER SERVICE TOO Nobody has ever said starting or running your own business is easy, it’s not. Building a relationship with you and your customers is also just as hard. It takes a whole lot of patience and hard work. This is the same when it comes to growing a social media audience, patience is paramount. I’ve spoken often about patience, and many businesses and brands just don’t have it. When you’re creating content you need to work on the basis of value, and even more scarily for many businesses, giving it for FREE. So many people in industry currently are terrified of giving away too much information to potential customers, especially for FREE. For some reason we have it instilled into us that if someone knows how something is done they’ll go ahead and do it themselves rather than paying us for the service. I understand the principles of thermo dynamics, it doesn’t mean I could pop over to the states and start working for NASA. What we as business owners need to

  • Plant A Flower Day - The Social Media Podcast

    14/03/2021 Duration: 05min

    Today is #plantaflowerday and as we head into the weekend this is one of those jobs that many of us will put off. The thing is, just like social media, if we put it off too long like weekend content, then the flowers just won't grow the way we want them too, and potentially won't bare the fruit, vegetables or flowers we really want them too. So, let's chat about why you should be posting content on a weekend. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book - The Kit I'm Using: ► Andoer 550k Ring Light - ★ Neewer USB Microphone - https:

  • World Plumbing Day - The Social Media Podcast

    11/03/2021 Duration: 07min

    World Plumbing Day - The Social Media Podcast by Simon Scholes

  • Day Of Awesomeness - The Social Media Podcast

    10/03/2021 Duration: 12min

    On today of all days it's worth celebrating your awesomeness on social media. I often speak about how you should be helping people remove a pain point with your marketing. giving them value over everything else.....however, let's face it, we're all in business to actually make MONEY.....There, I said it, selling and MONEY really are not dirty words. Trust me I "HATE" selling, it's a necessary evil for me to keep my business alive and me and my team doing what we love....creating content for your brands. However, should you be selling with every piece of content you put out, let's have a chat with how often you should be trying to get some cash in your pockets.....especially as we're not all Gary Vee and able to sell twice a year and make enough money to live on from our brands alone. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★

  • Panic Day - The Social Media Podcast

    09/03/2021 Duration: 07min

    Today is #panicday a chance to realise it's OK to be overwhelmed and panic like so many people do with their social media on a daily basis. The thing is it doesn't have to be an overwhelming situation, with planning and the tools that are available to you now to help create your content and make the process easier for yourself, why does posting a few times a day have to be doesn't. If you do need some help with your content creation and social media, please get in touch and let's chat and get your sorted. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book -

  • Proofreading Day - The Social Media Podcast

    08/03/2021 Duration: 15min

    On #proofreading day I thought I'd have a chat with you about social media mistakes, or more to the point, PERFECTION. So many people get caught up in the need for creating perfect content that they simply never post ANYTHING. They've got a photo album on their phone filled with photographs and videos they've started but never finished creating or editing. Trust me, when it comes to social media, it's not brain surgery. There are 1000's of agencies and "GURUS" who'll try to convince you otherwise, but, social media is simple. It's about understanding who your audience is and then talking to them If you make a mistake all social media platforms have the option to edit (well except twitter), or you can delete your post and try again. As long as you don't literally do something totally unforgivable on your social media, it's all good. So, on proofreading day, don't worry about those spelling mistakes, those um's and er's, post that content, and where it can be, edit out the mistakes afterwards, after all,

  • Its The Weekend - The Social Media Podcast

    06/03/2021 Duration: 05min

    Its The Weekend - The Social Media Podcast by Simon Scholes

  • Salesperson Day The Social Media Podcast

    06/03/2021 Duration: 05min

    It's #salespersonday a word I know isn't dirty but people still need educating about in the world of social media. DO YOU GIVE ENOUGH VALUE? So many people spend their time on social media SELLING. They forget to treat the platforms of choice and the people digesting their content the same way they’d like to be treated. As a #smallbusiness you have so much value you’re able to give. Think about this, how often do you go into a store, get sold to instantly and want out straight away. Social media is the best place to give value, value and a bit more value. However, too many see this as crazy as they’re giving away their content for free. However, keep giving for free and watch your brand and group of raving fans grow, and then as your audience grows you can start to drop in the ask now and again. To find out more about how my process helps you with this and the content creation, just drop me a line (email in bio) I’m always happy to chat and help where I can Email:

  • World Book Day - The Social Media Podcast

    04/03/2021 Duration: 06min

    Today is #worldbookday and we all love a great story. Especially when it comes to creating content we should always be thinking about the story we’re telling. If your content doesn’t have a story too it, the value someone can get from it, why would they opt to consume it. Your content wants to engage your audience, draw them in, take them on a journey and turn them into a raving fan so they subscribe for more. So plan your content, and make sure you plan the story to go with each piece so you have a beginning middle and end to draw your audience through. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn -

  • Youre So Vain - The Social Media Podcast

    03/03/2021 Duration: 11min

    Yes, you're so vain......well, you are if you worry about vanity metrics on your content. Still, so many people I speak to think that their content should be getting millions of views and end up in groups doing like for like on accounts and facebook groups, and buy followers on Instagram etc. If this is you, please.....STOP, and watch this video. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book - The Kit I'm Using: ► Andoer 550k Ring Light - ★ Neewer USB Microphone - ► Senheiser Memory Mic -

  • My 3 Rules Of Social Media - The Social Media Podcast

    02/03/2021 Duration: 12min

    CONSISTENCY PATIENCE VALUE These are three simple and very basic rules for growing your social media channels organically. So many people plough into creating content forgetting that we are bombarded with advertising messages all the time, the figure currently stands at somewhere in the region of 6 to 10,000 every single day. How are you meant to compete against that.....well, you compete by being different. By simply not selling (unless you're putting money behind your content), being consistent in not selling (although you can sell now and again just not every single post), and understanding your audience and giving them the value they so righteously deserve. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group -

  • March Planning - The Social Media Podcast

    28/02/2021 Duration: 06min

    RE YOU PLANNING YOUR CONTENT? When it comes to content creation, I've heard all the excuses.....however, in an age where we nearly all walk around with a smart phone in our back pocket, with the ability to download apps onto them......there's NO EXCUSE for not creating content for your brand and or business. With meme creation apps, podcast creating apps, video editing software and so much more, all available on your mobile phone, what is it that's really stopping you from creating content to pass on your value and build a group of raving fans? ARE YOU READY FOR A BRAND NEW WEEK? So, are you ready for this week? Do you know what you’re going to be posting about? Don’t forget the opportunity for you to create content galore by simply getting that blog written and published. Start writing a blog, and with this one thing you can make so much more with the “How to 9 x your social media” process. Email: SOCIAL MEDIA ► Snapchat -

  • Pokemon Day - The Social Media Podcast

    28/02/2021 Duration: 06min

    Today is #pokemonday I'm sure we all remember playing pokemon go, the phenomenon that hit our mobile phones about 4 years ago now. This app and game went crazy viral as everyone on social media was talking about it, but why did they all talk about it? Well the fact is the game made us all stop in our tracks, it amazed us and captured our imagination. So, my question to you is, with your March content, how are you going to capture your audiences attention?

  • Carpe Diem Day - The Social Media Podcast

    26/02/2021 Duration: 16min

    So it's day especially dedicated to seizing the day. So, as we head into March, have you seized the opportunity this year yet to start your social media content, especially video content? It's never too late to start, and in fact as March begins on Monday you could think about spending today and tomorrow planning your content and messaging for the coming month. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book - The Kit I'm Using: ► Andoer 550k Ring Light - ★ Neewer USB Microphone - ► Senheiser Memory Mic - https://a

  • Digital Learning Day - The Social Media Podcast

    26/02/2021 Duration: 07min

    When it comes to digital learning day I have to say we all know that we're constantly learning, and right now I'm consistently seeing people pivoting in digital marketing as a job (all power to you) but, stating totally false promises such as I promise to take your business from 6 to 7 figures etc. with their social media skills. Please, do due diligence before buying into this crap and use tools like google to see if you can learn the skills they're selling before you pay 1997 for them. Email: SOCIAL MEDIA ► Snapchat - ★ Twitter - ► Instagram - ★ Facebook - ► Facebook Group - ★ Website - ★ LinkedIn - ► My book - The Kit I'm Using: ► And

  • Inconvenience Yourself Day - The Social Media Podcast

    24/02/2021 Duration: 16min

    So many people find doing social media A a chore, but B many people have no element of patience either when it comes to social media. We all want results quickly, and when it doesn't happen fast social media ends up feeling like an inconvenience. Patience is one of the main keys to creating an organic audience, so it's something we have to learn, or at least understand. Simon Scholes Radio and tv presenter

  • Social Media Rule 2 - The Social Media Podcast

    23/02/2021 Duration: 05min

    Social Media Rule 2 - The Social Media Podcast by Simon Scholes

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