Inside Trader Joes

Inside Trader Joe's

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Synopsis

From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joes has grown to become a national chain of 475 (and counting) neighborhood grocery stores, employing more than 41,000 Crew Members. How? By being comfortable with being different. For the first time, our Captains (store managers) and Crew Members (employees) are taking you Inside Trader Joes in a new 5-part series. Go inside:* A private Tasting Panel, where decisions are made about new Trader Joes products.* A wine tasting tour to Napa Valley, California, looking for great wines and great values.* An overseas adventure, where new Trader Joes flavors are discovered.* The mind of Joe himself to find out why the Crew Members wear Hawaiian shirts.* The values that make Trader Joes so different.Are you a Trader Joes fan? Want to know what keeps people coming back? Go Inside Trader Joes. Thanks for listening.

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Episodes

  • Episode 3: Informative and Seriously Not Too Serious

    Episode 3: Informative and Seriously Not Too Serious
    01/05/2018 Duration: 17min

    Informative and Seriously Not Too Serious – That’s always our goal at Trader Joe’s. We want our Crew Members and Customers to find it easy and fun to explore our stores, discovering everything from unique international fare and American basics, to vegan, to gluten-free, and low carb options. We’ll explain why Trader Joe’s Fearless Flyer has been called “a cross between MAD magazine and Consumer Reports.” And we’ll try some delicious bites at the Demo Station, because the best way to be informed is to taste for yourself. We bravely reveal some of our biggest product failures. And we ask our Crew Members the important question, “How many Hawaiian shirts do you own?” Episode 3 Transcript (PDF)

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  • Episode 2: Its About Values

    Episode 2: It's About Values
    01/05/2018 Duration: 23min

    At Trader Joe’s, values aren’t just great deals on great products. They’re also the values we live by, every day in every neighborhood store. We’ll share the ways we put those values into practice when we take you inside our (top-secret) Tasting Panel, where decisions are being made about what products to put on Trader Joe’s shelves. Then, Joe himself (yes, there is a Trader Joe) helps explain how it all began… including why we wear those oh-so-stylish Hawaiian shirts. Episode 2 Transcript (PDF)

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  • Episode 1: Its About The Products

    Episode 1: It's About The Products
    01/05/2018 Duration: 19min

    People can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at Trader Joe’s (or maybe anywhere!), traveling the world in search of new flavors. What went wrong (and turned out right) when we introduced Mandarin Orange Chicken, among our most popular products ever. How a customer got a laugh from our CEO and changed the way we sell bananas. What’s NOT in Trader Joe’s products? Episode 1 Transcript (PDF)    

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  • Trailer

    Trailer
    23/04/2018 Duration: 02min

    Here's a quick taste of Inside Trader Joe's, a new 5-part series coming May 1, 2018, from the folks at Trader Joe's. There's no other store like Trader Joe's. Now you can go behind-the-scenes to find out why Trader Joe's is... Trader Joe's. Trailer Transcript (PDF)

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