Meliss Marketing

In this episode, I talk about how you can be an expert in your zone of genius, and why it's so important to your branding. We discuss: -Giving value and giving it freely so that your audience sees that you really know your stuff. -Presenting value in an authentic way -What makes you stand out? -What makes a person an expert? -Staying out of the mindset of "oh I'm not as good as..."

In this episode, I talk about how creating your funnel (and the many steps that goes with it) can create stress, and what you can do to create anti-stress.  We discuss:  -How real life and being a busy entrepreneur and parent and balancing that stress is similar to the stress created when building a funnel.  -How you can create anti-stress when in the middle of all of the steps inside your funnel that make it work properly.

In this episode, I talk about the fear of authenticity. Many people struggle with authenticity so in this episode I give you three tips on how to wash away the fear of authenticity. We discuss: -What 'self-betrayal' is and how it prevents you from living your true potential in life and in business. -Being authentic to build relationships and find that common ground. -When you are being your authentic self, you are telling the truth. -When you are being your authentic self, the people that you attract are going to be authentic ideal clients. -How being authentic can strengthen your support circle and followers.

In this episode, I talk about scarcity. Scarcity is an online marketing tactic not having enough supply to meet the demand.  We discuss:  -Fake scarcity and why it damages your relationship with customers -How to leverage scarcity in a way that is ethical and in a way that you can follow through with.  -How to market your product or service ethically.  -The difference between perceived value and real value. -Why it may be better to get no sales and create an ethical scarcity tactic.

In this episode, I talk about the different ways to find content easily and fill up your content bins. The worst thing you can do for your business on social media is have a watered down content feed by posting too few or not at all. Using the techniques I give in this episode, you'll be able to rock your content and have full bins to use over and over again. We discuss: -What a content strategy is -What a 'bin' is -The first few steps to having a great content strategy -How to use testimonals, quotes, and questions to your advantage

In this episode, I talk about what passive income really is. We discuss: -What the term 'passive income' means -If your passive income earning activity is really worth it. -What you need to make passive income viable -What the 'golden key' to passive income is -Examples of passive income

In this episode, I talk about if you need a million likes to be successful online. Do you need an enormous following? Short answer: No. We discuss: -Why having a million followers doesn't always equal making a lot of money -How you may be misjudging someone just by looking at their Facebook business page and not their whole business -Why all of your likes might not be part of your target market, but instead part of your vanity likes.

In this episode, I talk about the best Facebook marketing tips that you should be using in your business. We discuss: -Making sure your posts are eye catching and able to 'stop the scroll'. -The way to use links correctly in your posts -Interacting with your audience and engaging in your own posts -Maintaining a regular frequency on Facebook -Why posting content just for the sake of posting content is a bad idea -Building relationships before trying to push your product -Adding a call to action to your posts

In this episode, I explain the three main funnels you need to increase your profits. We discuss: -Acquisition Funnels: How to get more customers -Assentation Funnels: How to get more customers to spend more money -Monetization Funnels: How to get customers to buy more often.

In this episode, I answer the question "Should You Have A Narrow Niche?". We discuss: -The pros to niching down -Becoming polarizing after niching down, and why it's a benefit for your business -Collaborating with people who have overlapping niches -How having a narrow niche helps you scale up

In this episode, I talk about how your message is your magnet. We discuss: -how your message can attract (or repel) your ideal customer -the importance of really understanding who your magnet is attracting -the ways to make your message stand out on social platforms

In this episode, I talk about how to know what to offer as your freebie, and how much it should cost. We discuss: -What a lead magnet is, and how to properly use it. -What part your freebie plays in your funnel, and why it is so important. -The do's and don't's for your freebie -How to price different parts of your funnel.

In this episode I talk about the challenges that entrepreneurs who run challenges in their groups or pages may face and how to overcome them. We discuss: -What a challenge is -How to decide if you're offering the right challenges at the right time -How engagement affects your challenge -Why it's important to have an end date on your challenge -Letting people trickle into the challenge or not

In this episode, I talk about the new changes that Instagram is rolling out. Currently these features are only available in select countries as a test, but if all goes well Instagram will be adding them worldwide. We discuss: -What these changes & how to handle them -Why vanity numbers aren't important to your audience, but how they can be useful in your own influencer marketing strategy

In this episode, I talk about what the phrase "use it or lose it" means when it comes to your marketing. We discuss: -Seizing the moment and grabbing your audience's attention -Engagement -FB ads -Sending your leads to the right sales funnel and call to action -What to do once you get your lead & how to make the most of it Note: This episode was done live.

In this episode, I talk about organic marketing activities that generate leads. Organic means free when talking about marketing (not apples and avocados)! We discuss: -The first thing you need to do is engage on Facebook inside of groups. Be very focused and intentional inside of the group. Commit to a set amount of time each day. -Take time to post valuable content. -Inside groups use the search function to find keywords inside other people's posts to continue the conversation. -Understanding how to market yourself without breaking FB rules on your personal page. -Always engage with your audience-reply to comments. -Come up with a system for follow up! -Different platforms and how to market on them. -Call to actions.

In this episode, I talk about where and how to place retargeting ads and why they're so important to you strategy. We discuss: -What the retargeting phase is -Mapping out your strategy -Based on actions your customers take, there's an opportunity for a retargeting ad -Making a visual to see it all mapped out -Remember episode 107? Funnels and email nurture series play a very important role. -Retargeting ads aren't meant to annoy people, they're meant to remind! Think of it as you helping them, and you're staying on top of mind. -Making your adspend go further, and making your lead feel nurtured.

In this episode, I talk about the free places to promote your freebie. We discuss: -The importance of having a freebie and organic marketing. -Organic and Paid marketing and why they need each other. -No ad spend budget? You NEED organic marketing! -Does your lead magnet have a sales funnel? -How to promote your freebie. -Facebook pages both personal and business, descriptions, and more. Give people as many options as possible to get your freebie. Include links to your website. -The importance of building your email list. -Email marketing, why you need to nurture your list. Send them your freebies and keep them opted in. -Blog bios, descriptions, etc are great places to promote your freebie. -No matter where somebody comes from and gets into your social media world, you have a link to your freebie to promote.

In this episode, I talk about the phrase "scared money don't make no money" and how it applies to your business.

In this episode, I ask the question "How deep is your funnel?" and discuss the ways and reasons your funnel should function to get the best results. Master the skills you need to manage and scale your business. Join the Social Marketing Academy today! This membership will give you all the tools you need to be successful online and teach you how to engage properly with your ideal audience. New courses are constantly being added into the Academy and you can work through them at your own pace. Check it out now: