Podcast Envy: Podcasting Mindset, Voice, Impact Beyond Starting, Launching, Monetizing

Have you been following the shenanigans over at Spotify re: Joe Rogan and Neil Young? Let me tell you a secret: It's not about Joe. *** Get the full show notes including links to shows and episodes referenced at: https://www.thecreativeimposter.com/podcastenvy I’d love to hear your thoughts! Email me, andrea@thecreativeimpostor.com. Peace, love & podcasting, Andrea Klunder, Your Podcast Boss Andrea's Podcast Angels Hello Audio Private podcasting. Highly personalized feeds. Audio content delivery for content creators. You are going to LOVE Hello Audio.  Get a sample by making sure you are on my Podast Envy list -- and I'll be sending you 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here. *** So so so many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code. Looking for some support with an aspect of your new or current show? Whether it's email

It is a new year and it is time for a good old fashioned Podcast Boss Rant. Are you ready?  This year I am creating SOPs, or Standard Operating Procedures for The Creative Impostor Studios. Boring. But I guess a necessary thing if you want to create a scalable business that grows, that doesn't make your brain hurt every time you try to bring on a new team member, or remember how you did the thing or try to build some consistency or whatever, but this is not an episode, nor a rant about SOPs.  This is a rant about CONTENT. Little known fact: I learn most of what I know about business from listening to podcasts.  And so I went to the trusty Apple Podcasts app, typed in  “Standard operating procedures” looking to my very own "podcast grad school" for the answers.  I found two I was excited about: one was 44min long and made by podcasters for podcasters and the other was by a random business coach I never heard of and was 10min long.  Did either episode give me what I was looking for? *** Get the full show notes

It’s one thing to successfully create a podcast that informs, engages, and inspires. It’s another thing entirely to do so while maintaining the voice of an organization.   Enter Destination Santa Fe Opera, the show that makes it look sound so easy.  As a producer of the show, I’m responsible for creating much of that illusion. However, as a freelancer, I work approximately 1200 miles away from Santa Fe Opera’s sprawling desert campus and three folks who’ve made this project sound so unlike others occupying the same niche. Emily Doyle Moore (director of media and public relations at Santa Fe Opera & executive producer of DSFO), Dune Alford (former media and PR associate at Santa Fe Opera & DSFO producer), and Jane Trembley (former house manager at Santa Fe Opera & current host of DSFO) lend their collective two cents (six cents?) to this conversation about institutional podcasting. CONNECT WITH SANTA FE OPERA Santa Fe Opera LISTEN TO DESTINATION SANTA FE OPERA Destination Santa Fe Opera

Check out our brand new podcast from The Creative Impostor Studios: Improve With Auntie! It's a creative round table for your favorite aunts, aunties, ti-tis, tias... please pass it along or take a listen yourself. Available now in Spotify: http://bit.ly/spotifyaunties Apple, Google, more apps coming soon... Episode 1 is Holly, Jolly Winter Holiday Gifts & Traditions for Aunties. Thanks for listening!    

Recently I introduced you two the delightful power-packed podcasting duo Stacie Lampkin and Mike Palazza of the forthcoming podcast, Healthcare Behind the Scenes. If you haven't already, go back and check out Episode 090, which is part 1 of our Office Hours coaching session. Then meet me right back here to learn more about: how to navigate industry jargon on behalf of your listeners, how to choose your podcast format (i.e. listening experience), defining your interview style. Then we try to pin down exactly HOW MUCH preparation you need to do before you just go ahead and put your masterpiece out into the world! Plus a tough love mindset pep talk from Your Podcast Boss! Is purpose-driven podcasting for YOU? I’d love to hear your thoughts! Email me, andrea@thecreativeimpostor.com, DM me or comment on this episode’s thread on Instagram @thecreativeimpostor, or leave it in a review at ratethispodcast.com/envy. Peace, love & podcasting, Andrea Klunder, Your Podcast Boss   Get the full show not

I don't love listener "avatars." They're not real people! And you want real people listening to your podcast, right? So how do you determine WHO your ideal listener is, especially when you haven't launched yet? How do the hosts of a brand new purpose-driven podcast communicate their vision and cultivate a listening community? And why is this so important anyway? Time to break down the particulars in this session of “Office Hours” with guests Stacie Lampkin and Mike Palazza, podcasting newbies who are *this close* launching their show, Healthcare Behind the Scenes. The pair reached out to Podcast Envy for strategic advice on a few premise and format aspects of their show.  From refining the example of their ideal listener to highlighting their co-hosting strengths, our coaching session yielded tips that will help you craft an inspired show of your own, one that cuts through the status quo. Is purpose-driven podcasting for YOU? I’d love to hear your thoughts! Email me, andrea@thecreativeimpostor.com, DM

If you think everyone spent their "wfh" time dreaming up new podcasts, you’re right. There are fresh sources for entertainment, investigative reporting, and niche pursuits everywhere you listen. As a podcast strategist, however, I’ve noticed one concept that has flourished over the last 18 months: the purpose-driven podcast.  Is purpose-driven podcasting for YOU? I’d love to hear your thoughts! Email me, andrea@thecreativeimpostor.com, DM me or comment on this episode’s thread on Instagram @thecreativeimpostor, or leave it in a review at ratethispodcast.com/envy. Peace, love & podcasting, Andrea Klunder, Your Podcast Boss   Get the full show notes including links to shows and episodes referenced at:  http://www.thecreativeimpostor.com/podenvy089   Podcast Angels: She Podcasts Live! October 14-17, 2021 Join me Saturday afternoon for an interactive session: Values-Based Podcasting: Craft a Show of Significance. Get tickets and learn more. Mighty Networks: our favorite platform for building your online

Welcome to a conversation about podcast positivity with a somatic sex educator! Sex positive podcaster Karen Yates is in the midst of a pivot. Her show, Wild & Sublime, will still deliver its trademark sexy spin on infotainment, but as she heads back out into the real world to host her show live, onstage, she’s reevaluating the things she loves about podcasting and what she doesn’t. The podcast (created as a result of COVID lockdown) is an extension of those public performances. Whether focused on solo or poly play, kinky or vanilla variations, communication remains Wild & Sublime’s main thrust (sorry, not sorry: Karen’s world is pun-heavy).  Pleasure, as you might imagine, is another theme of Karen’s show. That’s where we steer this conversation - back to the pleasure of podcasting. Sure, we all craft shows with listeners in mind but, ultimately, our podcasts are for us. So, let me ask you:  What about this medium is pleasurable to you?  What podcast tasks do you enjoy doing?  What gets you in the s

Episode 087. "Paid podcast subscriptions in Apple and Spotify...Great idea for Apple and Spotify and for all those big fancy podcasters with tens of thousands of downloads and also for the networks. Awesome. Cool. Indie podcasters... Just keep doing your thing." ~Andrea Klunder, Your Podcast Boss You've already heard the breaking news from a month ago, right? Apple Podcasts and Spotify are offering paid podcast subscriptions on a per show or per network basis. So theoretically you can easily earn a few bucks off your listeners if they LOVE your show enough to pay for it, or pay for it ad-free, or pay for early access, or pay for bonus content. Is this something you need to be paying attention to and jumping in on? My thoughts... in this episode! Also... Facebook getting into more "social audio experiences" a la Clubhouse? Twitter and LinkedIn too I guess. Social audio experiences...What does this phrase conjure up for you? I’d love to hear your thoughts! Email me, andrea@thecreativeimpostor.com, DM me or

Episode 086. "It's not worth trying to copy anybody. Do what you want to do, what you love...because podcasting takes a lot of work and if you're not loving it, it's not going to last." ~Lori L. Tharps Where does the inspiration to create a podcast arise from? How do you get over the learning curve? What happens when you want to change things up? And how do you know when it's time to quit? All of this and more from Lori L. Tharps, author, educator, and podcaster. Hear the evolution of Lori's show, My American Meltingpot, and what's coming next. Lori says, "It really is just going to be a kind of a literary love fest for multicultural stories!" And she couldn't be happier. Peace, love & podcasting, Andrea Klunder, Your Podcast Boss   Get the full show notes including links to shows and episodes referenced at:  http://www.thecreativeimpostor.com/podenvy086   Podcast Angel: Mighty Networks: our favorite platform for building your online community Facebook Groups are so 2020. Mighty Networks is

Episode 085. "Sometimes I even think of the shows as, like, my children... like I'm co-parenting these shows and bringing them into the world... and trying to give them every opportunity possible to grow and to thrive and to reach their full potential." ~Andrea Klunder, Your Podcast Boss At The Creative Impostor Studios and on Podcast Envy, we are all about the experience of podcasting. And that goes for the podcaster, the listener, the guests, the sponsors, the collaborative partners... Whoever is involved in the ecosystem of that podcast is a stakeholder and deserves to have an incredible experience! And continuing our mini-series on self-care and podcasting, I want to clarify that part of self-care is community care! It has a lot to do with the people who are around you and the relationships that you are in. And this directly applies to you as a podcaster... whether you are brining on a team, or service providers to support your show, or you are DIY-ing it, whether you are part of a larger organiz

Episode 084. "During the pandemic in the past year, there have been 3,800 reported incidents of anti-Asian violence, roughly 503 of which took place during 2021 alone." ~Reported in The Guardian We need to talk about something, which is this phrase that I keep hearing in my head over and over again, said by my friend, colleague, client, Sarah Buino, creator and host of Conversations With a Wounded Healer podcast. She said that we, as podcasters, are part of the media. That is why I want to take a moment here to specifically address topics around the March 2021 Gold Spa shooting in Atlanta, GA. I want to give you a few resources that I think do a great job of illuminating some of these different angles to this situation in a non-sensationalist way, promoting cultural dialogue about some things that maybe don't get talked about enough. Beyond Reproach - Minisode 25 Stop Asian Hate Conversations With a Wounded Healer - Stop Psychoanalyzing Mass Shooters Article by Sarah Suzuki NPR's Life Kit - Ta

Episode 083. "Friction allows for a lot of growth if you're open to it." ~Pam Covarrubias Are you using your podcast for personal growth? Are you using it to help your listeners grow? This episode is part of our self-care for podcasters series, which is a companion to our “not your typical self-care” series over on The Creative Impostor. I recently had podcaster, conscious productivity coach, EFT practitioner, and founder of the PowerSisters Method, Pam Covarrubias on episode 125. And when I asker her how PowerSisters get matched, she brought up the idea of friction as a component to success and growth.  At first internally  I was like — EEK! No no no — when we build community we want to surround ourselves with like-minded individuals who align with our values and I started to get that old school day anxiety of being partnered up for a project with someone I didn’t like or didn’t know… But then... It really got me thinking about how friction applies to podcasting. And so Pam inspired this WHOLE

Episode 082. “When I do an interview, I try to throw out any sort of expectations of the interview that I want to have, and really try to meet someone where they are in that moment, in that second.“ ~Kate Sullivan A pandemic can make you question all sorts of life and podcasting choices. Emmy Award-winning journalist Kate Sullivan offers up a solution: return to your why. Why do you care? As host of To Dine For, a multimedia celebration of ingenuity, hard work, and achievement told over food, Kate explores the universal motivator with her guests. Why do they do what they do? Why is this restaurant the location for the conversation (each guest gets to choose the place in which the interview takes place)? In crafting each episode, Kate’s reminded of her why: to tell inspiring stories over food.  Although To Dine For began as an idea for a tv series - now streaming via PBS and Amazon Prime - “the podcast started as my way of pivoting in the pandemic, of trying to create and continue to do what I love,” Kates s

Episode 081. “This podcast, in a way, has become my self-care. I didn’t even realize that I would be, but it absolutely has been the thing that makes me happiest... just for me. “ ~Cassandre Dunbar Here’s a podcast truth that may feel a bit uncomfortable: the personal has never been more political. Allow my paraphrasing of the popular concept to seep under your protective layers for a moment while I explain. Podcasters, content creators, cultural influencers: we all have a responsibility to speak and respond to what’s happening in the world around us. To show up for ourselves and our communities an authentic manner.  Especially now. Even if our podcasts have nothing to do with social justice or politics.  Why wouldn’t we want to create content that improves society and adds value to the lives of our listeners! Honestly? Because doing so might be risky. Doing so might require going against the forces that have shaped our POV (family, community, followers). Doing so might require confronting an old nemesis: im

Episode 080. “The whole reason I love the solo episodes is because they're an opportunity to speak directly to your listener.“ ~Andrea Klunder On this episode, I'm answering a question which comes to us from a conversation that I was having with Kim Wensel from Pattern of Purpose Podcast. What do you think about solo episodes? Do I really have to do them?  And of course, no, you don't have to do anything technically, but what I said to her was that I am a HUGE FAN of solo episodes for podcasters, especially podcasters who are using their show to communicate their brand, to support their coaching or consulting business, to develop their own thought leadership and messaging, and to connect with potential clients and customers in their niche. Solo episodes are the best way to speak directly to your audience and make that intimate connection. Specifically, I encouraged Kim to KEEP doing solos in addition to her interviews. I love listening to Kim's solo episodes. They're insightful. I feel like I'm get

Episode 079. “I think that it really takes a lot of courage to be able to say, you know what? It doesn’t have to look like this; I don’t have to do it this way.“ ~Kelly Covert For many, ‘tis the season to feel less than despite all you’ve accomplished. The twelfth month generally triggers an inevitable flurry of to-do list exercises, goal-setting activities, and wholesale changes to every single habit you have -- just in time for the New Year.  Inner-voice coach, author, musician, and podcaster Kelly Covert has felt your pain. “I never felt good enough, even if I finished something or I accomplished something, I just, I never felt good enough.”  Kelly has since landed on the antidote. She quit goal-setting based on external expectations for her podcast, In Her Voice, and her life. Now, she’s purposeful about her intent, defining what success feels like to her as opposed to what it looks like to others. For podcasters tied to measuring show success by standard metrics alone, Kelly’s counsel might sound radica

Episode 078. “I wanted to have a platform where there could be messy conversations." ~Lisa Lackey, Insideout Conversations Question: What to do when your podcast is technically and thematically sound but… your engagement numbers could use some improvement? your show’s promotional voice doesn’t reflect your evolution as a podcaster? your strategy for reciprocal social media sharing, shout-outs, and tags is non-existent? Answer: You listen in (and take notes) while I perform pod-triage!  So, about our triage candidate. Lisa Lackey is a multi-hyphenate success. Co-founder of Insideout Living, an addiction and trauma healing center in Chicago, this licensed psychotherapist is a professional speaker, a group facilitator, an anti-racism consultant and trainer, relationship healer, and (you guessed it) a podcaster. So, about her show. Lisa created Insideout Conversations in 2018 as a safe space where messy conversations could take place. Since its inception, the podcast has enjoyed positive response and generat

Episode 077. “This is a pet peeve of mine, when hosts tell you in the intro all the things that you are about to hear in the interview, so that when you do hear it in the interview, it’s no longer fresh because you already told me about it in the intro." ~Andrea Klunder, Your Podcast Boss Last week, I was driving down the road on a sunny day in my new-to-me Prius and I clicked on a podcast in my queue that I had been looking forward to dedicating an hour to —  a high profile show, on a major network, with a production team, and a celebrity host — a show I generally quite like depending on the guest. This episode I was PARTICULARLY excited to listen to because she had Gloria Steinem on the show and surprisingly Ms. Steinem has NOT been on a ton of podcasts as of late. So I was ready for an inspiring, thoughtful, fiery conversation and to my chagrin... Listen to the episode to find out what got my Podcast Boss hackles up about this interview! Peace, love & podcasting, Andrea Klunder, Your Podcast Boss

Episode 076. “So, for people who are at podcast envy, stop envying and start doing." ~Debbie Arcangeles The odds of duplicating Debbie Arcangeles’ podcasting success appear to be on par with capturing a real, live rainbow unicorn. Her show, The Offbeat Life, started raking in dollars well before its first anniversary - to the tune of five figures a month - and hasn’t stopped since. So, what’s her secret?  Commitment over cosmic good fortune (although a profile over at Refinery29 didn’t hurt). Still, Debbie had to deliver if she wanted to capitalize on the unexpected press. “Every single day, I work, and that's the thing that you have to understand. I'm not necessarily better than you. I just work every single day. And I'm obsessed.” Proof that real, live people (not unicorns) reap well-earned rewards. Debbie’s masterclass, How To Create A Podcast, is a virtual launchpad for podcasters. In it, she guides participants through practical considerations and offers suggestions for monetizing a show. When asked i