Across The Pond, Live!

One of the classic stumbling blocks for any entrepreneur is to focus on how the watch is made and all the features that it includes. Unfortunately, your audience isn't buying the features.  The features only provide them the logic they need to justify their emotional desire for the product or service.  Listen in as Simon and I talk about what we're really selling and why!

I can't remember who it was, but there was a famous advertising copywriter that was once asked what what he wished for most for his next campaign.  His answer was simple and to the point... he wanted a "hungry mob".  And, if you're looking to launch or grow a business online, there's no doubt you're looking for a hungry mob too.  That's exactly why we put this episode together!