Podcast Neil Wilkins

Ben Guttmann, author of Simply Put, talks to Neil Wilkins about his book that guides us in ways of simplifying our often over-complicated marketing, messages and propositions. Visit Ben Guttmann http://benguttmann.com to view where you can buy this inspirational and informative book and to download a free chapter, to get you started.

Ethics in business, often referred to as business ethics, is the application of ethical values and principles within a business context. It involves making decisions based on what is morally right and fair, rather than just focusing on what is profitable or advantageous for the business. Business ethics encompasses a wide range of issues, including corporate governance, insider trading, bribery, discrimination, social responsibility, and fiduciary responsibilities. A well-regarded definition by Crane and Matten (2016) in their book "Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization" is as follows: "Business ethics is the study of business situations, activities, and decisions where issues of right and wrong are addressed." This definition highlights the importance of ethical decision-making in various aspects of business operations, from how companies interact with stakeholders to how they manage environmental and social impacts. It underscores

This webinar with Neil Wilkins, delves into the nitty-gritty of performance marketing, offering insights on tracking, optimisation, and maximising ROI. Whether you're new to the game or looking to sharpen your skills, elevate your campaigns and achieve measurable results. Performance Marketing is simply marketing driven by results. Webinar by Cambridge Marketing College http://marketingcollege.com

"Make sure you solve a problem, and when you do that, it builds insane levels of trust, in a very short period of time." says Craig Andrews, in this sales and marketing focused conversation on the Neil Wilkins Podcast, which focuses on the imperative of building trust in customer relationships. Craig Andrews is a U.S. Marine, turned electrical engineer and mobile phone designer, turned marketer and multi best-selling author. He's driven over a half-billion dollars in revenue during his career. In 2009, Craig launched his own company which became Allies4Me http://allies4me/neilwilkins Craig also hosts the Leaders and Legacies podcast. For more content like this visit Neil Wilkins Online http://neilwilkins.online

Bruce Scheer's “personal why” is to inspire others to inspire others, and he yearly inspires thousands of revenue leaders, staff, and the buyers they serve with clear and compelling go to market narratives. Bruce has been a featured keynote speaker for large corporate events, including Microsoft’s CIO Summit, and a guest speaker and educator for industry associations, leadership roundtables, in-company events, and ongoing programs across all major continents. Bruce Scheer is the CEO of InspireYourBuyers.com http://inspireyourbuyers.com In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil and Bruce discuss, amongst many other sales and marketing things, Bruce's 5 step method for crafting compelling messages that sell the sizzle about your products and services: 1. Target the right buyer 2. Spotlight the problem 3. Envision the outcome 4. Showcase the solutions 5. Plot the next steps For more content like this, visit Neil Wilkins Online http://neilwilkins

Sometimes as a podcast host, it's time to keep quiet, sit back and allow your guest to talk without interruption. In this episode of the Neil Wilkins Podcast, author of Awakenings, Ray Catania, describes his life, near death experience and how mindfulness, listening and flowing with energies has enabled profound experiences. Connect with Ray http://raycatania.com Awakening Series on Amazon https://www.amazon.com/dp/B08RWM4YXT More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Founder of Parrots Lab and long time friend of Neil Wilkins, Naja Faysal joins Neil on the podcast to share his vision of AI, how it will support and event replace many business functions. Connect with Naja at Parrots Lab http://parrotslab.com and explore conversational AI. More content like this at Neil Wilkins Online http://neilwilkins.online

Caleb Roche joins Neil Wilkins to discuss updates to marketing focus and priorities in 2024. What are your competitors focused on? What are the macro trends in 2024? How relevant is generative AI right now? What should you be focused on? These questions and many others are answered in this practical conversation. Connect with Caleb Roche https://goclubcreative.com/schedule-your-free-consultation Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Neil Wilkins talks to podcasting coach and host of 6 podcasts, Roy Coughlan about podcasting best practice. Roy's podcasts explore many controversial topics in health, politics and society and as such he has been removed from a host of well known platforms and social networks. With knowledge of how the system works and how to still leverage the power of podcasting, Roy is well placed to guide us on podcasting best practice. Connect with Roy Coughlan https://bio.link/podcaster Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Align Marketing Metrics with Business Goals: Clearly demonstrate how marketing activities contribute to the broader business objectives. Use metrics that resonate with stakeholders, such as how marketing efforts have driven sales, improved customer satisfaction, or increased brand awareness. Use Storytelling to Make Data Compelling: Transform raw data into a narrative that illustrates the marketing journey and its outcomes. Use storytelling techniques to make the data more relatable and impactful, ensuring that the value of marketing is clearly communicated. Foster Cross-Departmental Collaboration: Strengthen the relationship between marketing and other departments by showing how marketing supports their goals. Encourage regular communication and collaborative projects to build a more integrated approach to business challenges. Neil Wilkins discusses these tips and more in this webinar recording for Cambridge Marketing College's fortnightly webinar series http://marketingcollege.com/events For more cont

Nate Morse joins Neil Wilkins on the podcast, for a deep dive into the latest changes and opportunities Linkedin are offering us. Nate and Neil explore everything from profiles, priorities and creator mode to best practice for business development and sales. Connect with Nate Morse http://natemorse.com Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

Stæven Frey is Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScienceTM —the core of what fuels a successful brand’s growth, sales, and marketing. His playful, light-hearted and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence. Link with Staeven http://linktr.ee/staevenfrey and try his Brand Science checklist. For more content like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Neil Wilkins helps us understand key techniques and approaches for marketing reporting (monthly, quarterly and annual reports). Key Points include: Start Early and Organise: Begin gathering data and insights well before the reporting deadline. Organise your findings in a structured manner, categorising them into relevant themes such as sales growth, customer engagement, and campaign effectiveness. Highlight Key Achievements and Learnings: Focus on the most impactful results and learnings from the year. Use visual aids to emphasise successes and also candidly address areas for improvement, offering a balanced view of the year's performance. Tailor the Content for Your Audience: Understand the needs and interests of your audience, whether they are management teams or clients. Customise the report to highlight the information that is most relevant and valuable to them, using language and visuals that resonate with their perspectives. This webinar is part of the support for apprentices at Cambridge Marketi

Alexander De Ridder is an entrepreneur, technologist, and visionary focused on leveraging AI to transform marketing and business. As Co-Founder and CTO of INK Content, Inc., he currently leads the development of Smyth OS, an operating system for collaborative AI agents. Alexander joins Neil on the Neil Wilkins Podcast to discuss how AI agents may transform how we serve customers, run our businesses and our marketing. Connect with Alexander https://www.linkedin.com/in/adridder/ https://twitter.com/adridder For more content and interviews like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins http://neilwilkins.online

Melinda Byerley is a serial entrepreneur, and the CEO of Fiddlehead™, a seven figure consultancy she founded virtually from her San Francisco home in 2014. Melinda is a pioneer of growth marketing in Silicon Valley, where she’s held B2B and B2C marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software. Melinda is a storyteller and speaker who has keynoted the Social Media Strategies Summit, led numerous panels on digital marketing analytics and content at the Growth Marketing Conference and has been a contributor to VentureBeat, GrowthHackers.com, and The Growth Marketing Conference blog, as well as creating viral posts on Silicon Valley culture for Medium and LinkedIn, while maintaining a popular (and feisty) Twitter presence. In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil and Melinda explore Mindful AI and how a thoughtful, conscious and people-centric appro

Colin Kingsmill joins Neil Wilkins for a second conversation, reflecting on 2023. At the end of a year of chaos, change and uncertainty for many, Neil and Colin explore how we can use mindfulness, clarity of thought and flow, to manifest a positive and grounded 2024. Connect with Colin Kingsmill https://colinkingsmill.com Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

Did you know? According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view; So a site with 10,000 page views per month emits 211kg of CO2 every year. That’s equivalent to: As much CO2 as boiling water for 28,591 cups of tea; Emitting the amount of carbon that 10.7 trees absorb in a year; 500.41Kwh energy, which is enough electricity to drive an electric car 3,524km or from Bristol to Cairo. Global Bay Design founder Jon Basker, talks to Neil Wilkins about the hidden carbon in your supply chain and how to go about hosting climate positive websites. For full details about ensuring the digital part of your supply chain is climate positive, visit Global Bay Design http://globalbay.design For an example of a climate positive website, visit The Mindful Collective http://mindfulcollective.net

Ann Carden has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur. She has built 7 successful businesses (selling five) and is the current owner of two. Her first business started out of financial hardship after leaving her corporate career and income to stay home and raise her kids. That first business went global. Ann has been coaching and consulting for the past thirteen years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over sixty different types of businesses to further their success. Who better for Neil Wilkins to talk to about how to start a business. As you'll hear, it's way more than simply have a desire or a skill. Running a successful business of your own is all about careful pragmatic planning and emulating entrepreneurs and business owners who have gone before you. In this practical episode of the Neil Wilkins Podcast, you'll learn if you

Top 5 Tips for Mastering The Art of Story-telling Embrace the Power of Storytelling: Use narratives to enhance the impact of your visuals and create lasting memories. Craft Compelling Story Arcs: Build tension and deliver a climactic finish that resonates with your audience. Bridge Visuals and Emotions: Connect what the eyes see with what the heart feels through emotive storytelling. Use Metaphors and Symbols: Add depth and layers of meaning to your stories through thoughtful symbolism. Stay Adaptable and Innovative: Keep abreast of emerging trends and technologies in storytelling. These tips and many more, as well as 3 incredible techniques for writing like a Hollywood scriptwriter or best selling author, are also included in this webinar recording for Cambridge Marketing College apprentices http://marketingcollege.com For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Growth Architect, Beate Chelette gives us honest and hard-hitting truths about how to grow your business, in this impactful episode of the Neil Wilkins Podcast. Honesty, resilience, reverse-engineering, avoiding hype, and a wealth of other topics are covered in this essential viewing for business owners, entrepreneurs and marketers seeking to grow their business in these tough economic times. According to Beate there is ample opportunity out there to be realised, we just need to be more honest, smart and pragmatic to make it happen. For more content like this, visit Neil Wilkins Online http://neilwilkins.online Beate Chelette is the Growth Architect and Founder of The Women’s Code and provides visionaries and leaders with proven strategies, blueprints and growth maps that provide clear steps to improve business systems, strengthen leadership skills and teams so that our clients and audiences can maximise profits and scale their impact. Beate is known as a straight shooter and her ability to inspire, empower a