Talking About Business

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Synopsis

Make learning about business fun - with comedy and satire - and start your working day with a smile!As the owner of multiple businesses myself, I interview some of the world's most successful (and secretive!) business people - and then I tell you all we have learnt.Get my FREE Newsletter - packed with business tips and laughter - at MyNewsletter.online

Episodes

  • A Beginner's Guide To Marketing Automation

    30/08/2015 Duration: 02min

    Marketing automation sounds like a wonderful concept – freeing up your staff and letting the computer do all the work, but it's not really that simple. First, there is a ton of thought, analysis, and planning that goes into the decision whether or not to automate your marketing. For example, as Alun Hill explains, if you aren't at a certain business size, one that can handle auto-generating a substantial number of qualified leads, marketing automation won't produce any substantial results.Unless you have been experiencing a certain level of growth, you won't find much benefit from automating your marketing. Automation is best suited for companies that are already in a growth pattern. It would seem that if your growth has been stagnating, that automating your marketing should provide more customers, and therefore more sales, thus leading to new growth. The problem is that marketing automation is best suited to continue a growth trend that is already in place, rather than to “jump st--- Send in a voice message:

  • Is There A Right Way And A Wrong Way To Automate Your Marketing

    30/08/2015 Duration: 02min

    Marketing automation sounds like a wonderful concept – freeing up your staff and letting the computer do all the work, but it's not really that simple. First, there is a ton of thought, analysis, and planning that goes into the decision whether or not to automate your marketing. For example, as Alun Hill explains, if you aren't at a certain business size, one that can handle auto-generating a substantial number of qualified leads, marketing automation won't produce any substantial results.Unless you have been experiencing a certain level of growth, you won't find much benefit from automating your marketing. Automation is best suited for companies that are already in a growth pattern. It would seem that if your growth has been stagnating, that automating your marketing should provide more customers, and therefore more sales, thus leading to new growth. The problem is that marketing automation is best suited to continue a growth trend that is already in place, rather than to “jump st--- Send in a voice message:

  • Five Common Myths About Marketing Automation

    30/08/2015 Duration: 02min

    Marketing automation sounds like a wonderful concept – freeing up your staff and letting the computer do all the work, but it's not really that simple. First, there is a ton of thought, analysis, and planning that goes into the decision whether or not to automate your marketing. For example, as Alun Hill explains, if you aren't at a certain business size, one that can handle auto-generating a substantial number of qualified leads, marketing automation won't produce any substantial results.Unless you have been experiencing a certain level of growth, you won't find much benefit from automating your marketing. Automation is best suited for companies that are already in a growth pattern. It would seem that if your growth has been stagnating, that automating your marketing should provide more customers, and therefore more sales, thus leading to new growth. The problem is that marketing automation is best suited to continue a growth trend that is already in place, rather than to “jump st--- Send in a voice message:

  • 3 Simple Mistakes To Avoid In Setting Up Your Marketing Automation

    30/08/2015 Duration: 02min

    Marketing automation sounds like a wonderful concept – freeing up your staff and letting the computer do all the work, but it's not really that simple. First, there is a ton of thought, analysis, and planning that goes into the decision whether or not to automate your marketing. For example, as Alun Hill explains, if you aren't at a certain business size, one that can handle auto-generating a substantial number of qualified leads, marketing automation won't produce any substantial results.Unless you have been experiencing a certain level of growth, you won't find much benefit from automating your marketing. Automation is best suited for companies that are already in a growth pattern. It would seem that if your growth has been stagnating, that automating your marketing should provide more customers, and therefore more sales, thus leading to new growth. The problem is that marketing automation is best suited to continue a growth trend that is already in place, rather than to “jump st--- Send in a voice message:

  • When NOT To Use Marketing Automation

    30/08/2015 Duration: 02min

    Marketing automation sounds like a wonderful concept – freeing up your staff and letting the computer do all the work, but it's not really that simple. First, there is a ton of thought, analysis, and planning that goes into the decision whether or not to automate your marketing. For example, as Alun Hill explains, if you aren't at a certain business size, one that can handle auto-generating a substantial number of qualified leads, marketing automation won't produce any substantial results.Unless you have been experiencing a certain level of growth, you won't find much benefit from automating your marketing. Automation is best suited for companies that are already in a growth pattern. It would seem that if your growth has been stagnating, that automating your marketing should provide more customers, and therefore more sales, thus leading to new growth. The problem is that marketing automation is best suited to continue a growth trend that is already in place, rather than to “jump st--- Send in a voice message:

  • Why Some Marketers Fail At Marketing Automation

    30/08/2015 Duration: 02min

    Marketing automation sounds like a wonderful concept – freeing up your staff and letting the computer do all the work, but it's not really that simple. First, there is a ton of thought, analysis, and planning that goes into the decision whether or not to automate your marketing. For example, as Alun Hill explains, if you aren't at a certain business size, one that can handle auto-generating a substantial number of qualified leads, marketing automation won't produce any substantial results.Unless you have been experiencing a certain level of growth, you won't find much benefit from automating your marketing. Automation is best suited for companies that are already in a growth pattern. It would seem that if your growth has been stagnating, that automating your marketing should provide more customers, and therefore more sales, thus leading to new growth. The problem is that marketing automation is best suited to continue a growth trend that is already in place, rather than to “jump st--- Send in a voice message:

  • How To Determine Your Budget For Marketing Automation

    30/08/2015 Duration: 02min

    Marketing automation sounds like a wonderful concept – freeing up your staff and letting the computer do all the work, but it's not really that simple. First, there is a ton of thought, analysis, and planning that goes into the decision whether or not to automate your marketing. For example, as Alun Hill explains, if you aren't at a certain business size, one that can handle auto-generating a substantial number of qualified leads, marketing automation won't produce any substantial results.Unless you have been experiencing a certain level of growth, you won't find much benefit from automating your marketing. Automation is best suited for companies that are already in a growth pattern. It would seem that if your growth has been stagnating, that automating your marketing should provide more customers, and therefore more sales, thus leading to new growth. The problem is that marketing automation is best suited to continue a growth trend that is already in place, rather than to “jump st--- Send in a voice message:

  • Does Marketing Automation Work Better In Some Niches Than Others

    30/08/2015 Duration: 02min

    Marketing automation sounds like a wonderful concept – freeing up your staff and letting the computer do all the work, but it's not really that simple. First, there is a ton of thought, analysis, and planning that goes into the decision whether or not to automate your marketing. For example, as Alun Hill explains, if you aren't at a certain business size, one that can handle auto-generating a substantial number of qualified leads, marketing automation won't produce any substantial results.Unless you have been experiencing a certain level of growth, you won't find much benefit from automating your marketing. Automation is best suited for companies that are already in a growth pattern. It would seem that if your growth has been stagnating, that automating your marketing should provide more customers, and therefore more sales, thus leading to new growth. The problem is that marketing automation is best suited to continue a growth trend that is already in place, rather than to “jump st--- Send in a voice message:

  • What Is SCommerce

    30/08/2015 Duration: 02min

    sCommerce is a subcategory of ecommerce – or electronic commerce. In other words, it applies to selling online but in a very specific category.Here, the 'S' stands for 'social' and so the focus is on selling through social media. That means selling through Facebook, through Twitter or through other online platforms that have a strong social angle.Really though, as Alun Hill, explains, social commerce is more in-depth and complicated than that. What social commerce is really about, is leveraging the power of social in order to sell. In other words, using the power of social influence, of recommendations and of other social signals that can be powered online.--- Send in a voice message: https://anchor.fm/talking-about-business/message

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