Brand Yourself

Lana Schlafer is a mindset coach, law of attraction expert and author of the best-selling book Manifest That Miracle: Learn Why You Don’t Have What You Want and How to Get It. Over the past decade, she has empowered thousands to manifest what seems out of reach, including crossing 7-figures in their business, healing from a chronic illness, and meeting their ideal partner. Lana’s energetic personality and no holds barred coaching has been featured in Forbes, TVOne and NPR. And she studied at UC Berkeley and the Institute of Transpersonal Psychology. Today, she lives her dreams in Puerto Rico with her amazing husband, three magical kids, and can usually be found dancing wildly around her house and hosting champagne-popping celebrations for even the smallest moments in life. So, I’m really excited for you to hear from Lana today. Because of the life and business she’s created for herself, she’s the kind of person that makes you truly believe anything is possible. In this episode, we chat about what it was like

Ever found yourself interested in multiple things—nutrition, movement, meditation, self-care, etc.? Or craving a variety of offers, projects, or opportunities to sink your teeth into? If yes, congratulations: you’re a multi-passionate entrepreneur. And while this is such a beautiful thing to be, it can often feel challenging to present yourself and your work in a way that is cohesive so that no one questions what you stand for. From writing your website copy to posting on social media, being clear on how all of what you have to offer fits together under one brand umbrella, is essential to not only becoming known for what you do, but also for attracting your perfect-fit clients. In this episode, I share my top recommendations for how to find the thread that ties all of your passions, interests, and projects together thanks to this week’s question which asks… While my main business is a virtual yoga studio, I am invested in other complementary, growing, and collaborative projects.  How does one successfully bri

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of her podcast, The Beyond the Food Show—whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural process, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science. So, I loved this conversation with Stephanie. She has a really powerful story about how she found her way to entrepreneurship and building a successful business. And I’m so excited to share her with you today. In this episode, we chat about the health-related wakeup call she had in her 20’s and why this opened her eyes to how disconnected she was from her body and much she had been abusing it, how this health journey was the catalyst for making a career pivot and inspired her to complete her education in nutrition science and step into ent

Dr. Zoe Shaw is a licensed psychotherapist, motivational speaker, author, podcast host, life coach, and the author of her new book A Year of Self-Care: Daily Practices and Inspiration For Caring For Yourself. Her mission is rooted in helping women develop strength in their relationship with themselves. After 15 years in a traditional psychotherapy practice, Dr. Zoe jumped off the couch and now helps women using a mix of virtual therapy, coaching services and programs designed specifically for women who want to have it all, but often find themselves headed towards burnout. Dr. Zoe is the host of the Ask Dr. Zoe column at the Grit and Grace Project, writing about helping women redefine their Superwoman. She has been featured on Oprahmag.com, Weightwatchers magazine, and RecoveryToday magazine. As you’ll hear in our conversation, Zoe is both incredibly driven and incredibly kind. I’m in awe of what she’s built while also raising not one, not two, but five kids. Don’t let her calm, centered energy fool you. She’s

Ah, self-doubt. It’s often the biggest barrier to moving forward with bold life decisions, like starting a business, like making the ask, like putting yourself out there on social media, and more. When we find ourselves thinking… “Can I really do this? Am I crazy for taking this risk?” … you might think it means you shouldn’t. That the arrival of doubt or fear means “don’t.” This is a question I dive into in this episode, and I share my honest thoughts on the role doubt plays in our lives and how we can transcend it to follow our truth anyway.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Adi Arezzini is the female Founder and CEO of Teami Blends, a lifestyle brand that creates wellness and skincare products inspired by the health benefits of tea. Adi created Teami Blends when she was just 23 years old after being unable to find any solution to her digestive issues. In search of an all-natural solution, Adi started blending her own loose-leaf teas and created one herself. After solving her own health issues, Adi started Teami in 2013 and has been helping people live happier, healthier lifestyles ever since. So, Adi is kind of a badass. She’s one of those incredible driven people who dreams big and goes big. And this has resulted in a multi-million dollar company and over a million followers on Instagram. In this episode, we chat about what inspired her to voluntarily join the Israeli army at the age of 19, and why she considered this a break from real life and burnout that she’d been experiencing for a decade, the serendipitous moment she met her business partner and the journey developing a p

Helen Phelan is a Pilates instructor and integrative health coach with a specialty in intuitive eating and exercise. She is the founder of Helen Phelan Studio, a mindful fitness app and online Pilates studio designed to emphasize how movement makes you feel, not how it makes you look. Her workouts are designed to be shame free, calm the mind, nurture the body, and cultivate self-compassion. Her work has been featured in publications like Gotham, Mind Body Green, In Style, and Bustle. In the episode, we chat about, her journey to becoming a professional dancer and stepping into recovery from multiple eating disorders: anorexia, bulimia, and orthorexia, the moment she was introduced to Pilates as a source of therapy for healing a dance injury, and why her love for that form of movement led her to become a teacher and leave behind dance, why she was inspired to make her Pilates classes more body neutral and inviting for all, and less rooted in perfecting or sculpting the body, what it looked like for her to tran

There’s no doubt social media platforms like Instagram and Facebook play a massive role in business growth in our modern world. They have been such a beautiful connection point between me and so many of my dearest clients. But with Instagram’s newest terms of use in 2021, many people are reevaluating whether or not they want to conduct business there. Largely because these terms have major privacy concerns. In this episode, I dive into this topic and answer one listener’s question about how to develop a sales process off of Instagram, and what I recommend doing to set yourself up for success whether you choose to lessen your IG use or leave it behind all together.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Natalie Miles is an international Psychic Medium, Speaker, Author of You Are Intuitive: Trust Your Truth. Take Back Your Power. and Host of top spiritual podcast “So You Think You’re Intuitive?” Known for her down-to-earth approach, it is her mission to make intuition accessible to everyone. In her work with individuals and groups, she guides clients to use their intuition to look at what’s holding them back in the here and now, empowering them to take action on their inner truths. So, if you’ve been listening to the show for a while, you know how passionate I am about intuition. It is truly our greatest superpower as humans—and as entrepreneurs. Which is why I was so excited to have this conversation with Natalie. Not only is she a delight to talk to, but she’s brimming with incredible wisdom. In the episode, we chat about her journey to developing her intuitive gifts, being part of psychic circles since age 16, and why she kept it all under wraps for nearly 15 years, what it was like to meet her spirit guid

Michelle Pellizzon is the founder and CEO of Holisticism, a platform devoted to making wellbeing accessible to more people with free and affordable resources, stories about wellness for diverse populations, and by elevating practitioners they believe in. After spending her twenties working in wellness and tech startups, she launched this platform with the intention of bridging the gap between the intuitive and the intellectual and to make well-being less stigmatized, more normal, and more relevant to all. Since starting Holisticism, her community has grown to over 40,000 people, and she’s built a 7-figure business. Ok, so. I LOVE Michelle. In fact, we share so many of the same views on business, and why using intuition is ESSENTIAL to success. I also love how real she is, and how fully she owns her unique voice. Which means this is going to be a fun listen for you. In this episode, we chat about why finding her way to the wellness space was initially driven by her desire to get to the root cause of her epilep

If you’ve ever worried that your content might be too “out of touch” or “idealistic” or simply not resonating with your audience, this episode is for you. Inside, I share my top tips for writing content that makes your audience want to keep reading, and the #1 thing that will ensure you never have to be concerned about missing the mark again.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Nitika Chopra is a Chronic Illness Advocate and the founder of Chronicon, an inclusive community-building event focused on those living with chronic illness. Her career started over 10 years ago as the founder of a popular online magazine Bella Life, the host of her own talk show on global television, and a brand ambassador for some of the most prestigious beauty brands on the market. However, in the midst of her success, she felt a deep longing for something more. Something she could create that would truly have an impact on the lives of others. After living with severely debilitating psoriasis and psoriatic arthritis for over 30 years, Nitika Chopra found that no matter how hard she tried, she always felt completely isolated and alone. After getting the courage to open up about her health, she realized that every time she met someone who had a chronic illness, they felt the exact same way. And she knew she wanted to create a space to help them feel supported, seen, and part of a community. That passion spar

Amy Chan is the Founder of Renew Breakup Bootcamp, a retreat that takes a scientific and spiritual approach to healing the heart. She is also the Editor-in-Chief of Heart Hackers Club - an online magazine that focuses on the psychology behind love, lust and desire. And she’s the author of her new book, Breakup Bootcamp - The Science of Rewiring Your Heart, published by Harper Collins. The Observer calls her "A relationship expert whose work is like that of a scientific Carrie Bradshaw" and her company has been featured across national media including Good Morning America, Vogue, Glamour, Nightline and the front page of The New York Times. What you’ll hear is how serendipitous and organic Amy’s entrepreneurial journey has been. Which I love especially with all of the recognition and speedy growth she’s experienced. In this episode, we chat about the moment she got the idea for her retreat, what it looked like for her to host the first one, and how it ended up landing her a book deal
, why it took a shamanic jo

In this final episode of 2020, I decided to do things a little differently. Since this is the end of this season of Brand Yourself, I felt inspired to reflect on my experience of the year which is something I do via an annual blog post. But I wanted to speak my story out loud and the biggest lessons I’ve learned. I also answer the question of one listener who is unsure how to shift her business from being service-based to building one that is more of a content-driven platform. So, I dive into the most important elements to consider in order to make an intentional and seamless business pivot. Let me know if my story or my recommendations are helpful by sending me an email to blair@blairbadenhop.com or a DM on Instagram @blairbadenhop.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

If you’ve got a business, you know marketing yourself and selling your services is the only way to both have an impact and make an income. But when you consider the whole landscape and approach to spreading the word and promoting what you have to offer, you’re often at a loss. How often do I post on social? When should I share that I’m taking on clients? How do I inspire people to take action? Do people actually get clients this way? I don’t want to be sales-y! The good news is, there is a way to share your work and attract clients with your content and message—with 100% love, intention, and integrity. Inside the episode, I share all of the details about how to do this, how often to make offers, and how to structure your posts so that you position yourself as the perfect solution to your audience. It’s an art and I teach you the essentials so you can master it.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Instagram posts. Instagram stories. Facebook lives. Weekly emails. Podcast episodes. There are so many forms of content that we use to build our authority as experts and offer high value to email subscribers and followers. There are people that seem to crank out content like machines, posting every day, emailing multiple times a week, publishing episodes 4-8 times per month. How do they do it? Do they ever have writer’s block? And if so, how do they get past it and find their groove with writing, speaking, and more? Inside this episode my series of Biz Wisdom Solocasts, I share the key ingredients to setting yourself up for content creation success again and again.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

One of the core business elements that entrepreneurs contend with is growing their audiences. From email lists to social media followers to website traffic, we all know that connecting with other human beings is the key to reaching more people, having a bigger impact, and generating more sales. But how do we do that efficiently and with integrity? How do we do that without getting too caught up in the numbers that we forget to nurture the audience that’s already loyal and engaged? Inside this inaugural episode of my series of Biz Wisdom Solocasts, I’ll share my #1 recommendation for how to boost your reach authentically.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Susanna Merrick is a highly-sought-after Intuitive Energy Reader, Stylist and Spiritual Coach. And she is the Founder of Aura Wear, a method and brand that focuses on self-expression through color, fashion and wellness. Susanna’s mission is to empower people to take the reins of their self-expression through their personal style and spiritual practices by managing the health of their closet. Her work has been featured in Goop, Elle Magazine, Well+Good and Vanity Fair. So, Susanna and I crossed paths many times at our co-working space pre-pandemic. And I’m so happy we finally found a way to come together and have this conversation. As you’ll hear in the episode, she is such a bright light, completely brilliant, and has an incredible story about how she got into this work. I am obsessed with what she does, and I have a feeling we’re going to collaborate in the future. In this episode, she shares why feeling seen and self-expressed has mattered to her since she was young and why she’s so passionate about helping

Susanna Barkataki is the founder of Ignite Yoga and Wellness Institute and runs Ignite Be Well 200/500 Yoga Training programs. She is a Certified Yoga Therapist with the International Association of Yoga Therapists (C-IAYT). And she is the author of the forthcoming book Honor Yoga’s Roots: Courageous Ways to Deepen Your Yoga Practice. With an Honors degree in Philosophy from UC Berkeley and a Masters in Education from Cambridge College, Susanna is a diversity, accessibility, inclusivity, and equity (DAIE) yoga unity educator who created the ground-breaking Honor {Don’t Appropriate} Yoga Summit with more than 10,000 participants. Susanna is someone I discovered this year and I am so happy I did. Because while you wouldn’t know it from her soothing voice, this woman is a total powerhouse and has built her platform with so much integrity and intention. In this episode, she shares her career path from publishing to teaching to creating her trailblazing yoga platform, and how tuning into what excited her most was

Ali Bonar is CEO and Co-Founder of Kween, a San Diego-based food company who created Granola Butter: the world's first spreadable granola. While recovering from an eating disorder, Ali launched her Instagram account @avokween, as a way to document her journey and connect with others going through similar experiences. Ali studied nutrition at UC Berkeley and currently resides in San Diego with her boyfriend and dog Squishy. As you’ll hear in this conversation, Ali is 100% herself and isn’t afraid to share openly about the ups and downs of her journey through entrepreneurship and beyond. Her realness is what build her following to over 20k before she even launched Kween. In this episode, she shares the moment she realized there were zero delicious non-nut butters on the market and how the idea for granola butter was born, the process of inventing her recipes with her two co-founders, while working full time jobs and bringing the initial products to the market, the customer response and the brand partnerships sh