Brand Yourself

Informações:

Synopsis

Hosted by brand + copy expert, Blair Badenhop, BRAND YOURSELF is a show that gives listeners a behind the scenes look into what it really takes to create a successful business in the wellness and personal growth industry, as well as why “being yourself” is every solopreneur’s most powerful branding asset. Each week, Blair interviews one successful female entrepreneur who reveals her very real and raw tale of running a business and how she's leveraged her unique story, set of strengths, and vision to create a distinct personal brand.

Episodes

  • 105: The Magic of Thinking Big and Starting Small with Joanne Schneider

    105: The Magic of Thinking Big and Starting Small with Joanne Schneider

    03/05/2020 Duration: 01h02min

    Joanne Schneider is the Co-Founder and Head of Product at Kindbody, a network of beautiful tech-enabled fertility and wellness clinics designed to improve access and convenience for women’s healthcare. With locations in New York City, LA, and San Francisco. Aside from being one of the first to create a one-stop-destination of this nature for women, Kindbody also builds all of their own software in-house to reduce the cost of care for their patients and modernize the experience. Joanne has been leading product and engineering teams her whole career starting at Google in the Bay Area, and most recently at Flatiron Health, a cancer technology company. Joanne and I had this conversation at the end of 2019 way before COVID-19 became a worldwide pandemic. What’s amazing is that in New York City, fertility care has been deemed an essential healthcare service, so KindBody’s clinic has remained open and actively seeing patients. They also offer virtual consultations. Which means that women who are still on their ferti

  • 104: Letting Life Lead You to Your Purpose with Jenny Sansouci

    104: Letting Life Lead You to Your Purpose with Jenny Sansouci

    26/04/2020 Duration: 01h12min

    Jenny Sansouci is the author of The Rebel's Apothecary: A Practical Guide To The Healing Magic of Cannabis, CBD, and Mushrooms. She's a certified Health Coach and creator of the wellness blog Healthy Crush, where she's been writing since 2008. Jenny is a graduate of the Institute for Integrative Nutrition and has been trained by functional medicine doctor Frank Lipman, MD in New York City. She is based in Brooklyn, New York. Jenny and I have known each other since 2011 when I started working at IIN. And we became friends through IIN’s Ambassador/Affiliate program— something that was a core part of my job there. I remember feeling so in awe of the life she’d created for herself, blogging fulltime and living with so much freedom. Ever since, I’ve watched her grow and expand and deepen her love for plants and their medicinal magic. I was so incredibly moved by her relationship with her dad and how she’s showed up for him as he’s navigated Pancreatic cancer. In this episode, she shares how she got her start blogg

  • 103: What Happens When You Just Say Yes with Kristin McGee

    103: What Happens When You Just Say Yes with Kristin McGee

    19/04/2020 Duration: 01h09min

    Throughout her career, Kristin McGee has been a pioneer in making yoga more accessible. She helped launch the Peloton yoga program and is currently instructing with them. She’s also starred in over 100 yoga and pilates videos including MTV workout videos, Bethenny Frankel workout Videos and her own personal brand of yoga DVD’s. She has privately trained celebrities and has written books about the value of yoga in everyday life. She has appeared on Live with Kelly and Ryan, Good Morning America, The Today Show and has been featured in Health, Shape, Vogue, and Women’s Health. As a busy mom of three boys, Kristin strongly believes that just a few minutes of yoga a day can bring more balance and harmony to your life. Kristin’s classes will ground you, challenge you to focus on the moment and connect your mind, body and breath. Kristin and I have known each other—mostly from afar for years. As you’ll hear in the episode, she is incredibly kind, genuine, and a total open book. And I’ve admired the way she brings h

  • 102: From Side Hustle to Celebrity Health Coach with Kelly Leveque

    102: From Side Hustle to Celebrity Health Coach with Kelly Leveque

    12/04/2020 Duration: 01h13min

    Kelly Leveque is a holistic nutritionist, wellness expert, and celebrity health coach based in Los Angeles, California. Her business Be Well by Kelly grew out of Kelly's lifelong passion for health, the science of nutrition and overall wellness.  Guided by a practical and always optimistic approach, she helps clients improve their health, achieve their goals and develop sustainable habits to live a healthy and balanced life. She is extremely passionate about the science of human nutrition, and studies the latest research, evaluates competing theories and reads everything which has always put her ahead of wellness trends before they’re in the media. Prior to starting her business, she in the medical field for Fortune 500 companies like J&J, Stryker, and Hologic, eventually moving into personalized medicine, offering tumor gene mapping and molecular subtyping to oncologists. She received her bachelor’s degree from the University of Southern California and completed her Post Graduate Clinical Nutrition educa

  • 101: Embracing the Relaxed Hustle with Jessie De Lowe

    101: Embracing the Relaxed Hustle with Jessie De Lowe

    05/04/2020 Duration: 59min

    Jessie De Lowe is a manifestation coach, art therapist, certified yoga instructor and Co-Founder of the lifestyle + wellness platform How You Glow. She has dedicated much of her life to the study and practice of alternative healing and now helps others enrich their lives through an array of therapeutic mediums. Jesse leads by example, living a high-vibration, love-filled existence with her family by the sea. She is passionate about guiding others to do the same, to find their own version of bliss and soul alignment through her offerings. And she is also the host of a relationship + love podcast called Madly Forever. In the episode, she shares how she found her way to art therapy, manifestation work, and co-creating the popular content platform, the adorable story about how she met her How You Glow co-founder Tara Sowlaty, the little wins that put their brand on the map and why it had nothing to do with a strategy, why she has always taken a “relaxed hustle” approach to business building and what that looks li

  • 100: Getting Out of Your Own Way with Gabby Bernstein

    100: Getting Out of Your Own Way with Gabby Bernstein

    29/03/2020 Duration: 01h05min

    Gabby Bernstein is the #1 New York Times best-selling author of The Universe Has Your Back and has written six additional bestsellers, including Super Attractor which just launched in September 2019. She was featured on Oprah’s Super Soul Sunday as a “next-generation thought leader” and The Oprah Winfrey Network chose Gabrielle to be part of the “Super Soul 100” a dynamic group of 100 trailblazers whose vision and life’s work are bringing a higher level of consciousness to the world. The New York Times identified her as “a new role model.” She appears regularly as an expert on The Dr. Oz Show and co-hosted the Guinness World Record largest guided meditation with Deepak Chopra. Additionally, Gabrielle has been featured in media outlets such as ELLE, OWN, TODAY, Marie Claire, Health, SELF, Women’s Health, Cosmopolitan, Glamour, the covers of Success Magazine, Experience Life Magazine and more. So, I came across Gabby Bernstein back in 2008 while reading an article in the New York Times. But I didn’t fully get i

  • 99: How to Intuitively Rebrand Your Business with Dara Dubinet

    99: How to Intuitively Rebrand Your Business with Dara Dubinet

    22/03/2020 Duration: 01h11min

    Dara Dubinet is a raw food expert and popular YouTube host turned lifestyle intuitive. Using the magic of astrogeography, the north node, and her intuitive hits, she helps her clients navigate everything from career choices to life purpose to relationships to choosing the perfect location on the planet to live and thrive. She’s the creator of two powerful life navigation tools: Astrogeography (the astrology of place) and Life Direction, which anyone can purchase online. Her work has been featured in Glamour Magazine, Departures Magazine, on the Balanced Blonde podcast, and the Expanded podcast with Lacy Phillips. As someone who has been a lover of astrology since I was a pre-teen, I was excited to learn something so interesting from Dara—that our north node is a huge asset in clarifying life purpose and that where you live impacts your ability to live our your life purpose. As you’ll hear, Dara is such a wealth of knowledge about this and she was kind enough to show her work in action by sharing insight about

  • 98: The Impact of Choosing Heart Over Strategy with Paula Mallis

    98: The Impact of Choosing Heart Over Strategy with Paula Mallis

    15/03/2020 Duration: 01h07min

    Paula Mallis is the founder of WMN Space, an LA-based healing oasis and gathering space for women. Her expertise as a doula, a facilitator of women circles, along with her extensive training in Spiritual Psychology, inspired her to create an environment where women are supported on their own unique journey to cultivate their intuition and more. WMN Space has been featured in the New York Times, Goop, Well & Good, Chalkboard Mag, Vogue, and others. As you’ll hear, Paula built a thriving business without a strategy. Instead, she leaned completely into her spiritual practice and intuitive guidance to make every decision. Over and over again, she tuned in and took action until WMN Space became what it is today. In this episode, she shares why birthing her daughter was the catalyst to her shifting from a career as an actress and model to personal growth entrepreneur, what it looked like for her to start building a community for women and how this passion project grew beyond the walls of her living room into it

  • 97: Staying Humble While Building an Empire with Heidi Kristoffer

    97: Staying Humble While Building an Empire with Heidi Kristoffer

    08/03/2020 Duration: 01h23min

    Heidi Kristoffer is an award-winning actress turned yoga revolutionary. She’s a mom of three, the mastermind behind CrossFlowX™, the creator and producer of Microsoft Bing Fitness Yoga & MSN Yoga, a National Athleta Ambassador, and wellness expert for and contributor to multiple publications and platforms. Her goal is to make yoga, inversions, health, strength, and whole, happy living accessible to everyone. She is excited to continue this mission with her most recent baby, CrossFlow: Yoga with Heidi Kristoffer, an app and online forum that allows everyone around the world, from yoga newbie to seasoned pro, to practice with Heidi's healing-centered yoga methods. She’s been rated one of the Hottest Trainers in America by Shape Magazine, one of the most inspiring yoga teachers in the world by DoYouYoga, and one of the most popular instructors in NYC by RateYourBurn and ClassPass. In our conversation, we chat about why leaning more into her love for yoga from day one created serendipitous opportunities—like

  • 96: Letting Your Excitement Guide You with Jessica Suchan

    96: Letting Your Excitement Guide You with Jessica Suchan

    01/03/2020 Duration: 01h02min

    Welcome back to another episode of my mini-series, #OnTheRise, where I feature an entrepreneur in the early stages of business building to give you insight into how they achieved significant growth and success. And today we have the amazing Jess Suchan joining us. Jess is a Holistic Health & Wellness Coach who guides her clients to find a life of bliss, free from fad diets, over-exercising, and burnout. She believes that in order to change our habits we must address the “holistic picture” and compassionately investigate how all areas of our lives are interconnected. Jess spent over a decade yo-yo dieting, exercising for punishment and ignoring the messages her body was sending her. This lifestyle coupled with a slew of stressful jobs, led her to develop debilitating migraines which she eventually cured with a holistic approach. When she discovered the power of food and lifestyle as medicine, she decided to become a health coach via the Institute for Integrative Nutrition and dedicate her time to helping o

  • 95: Creating the Next Big Thing with Sarah Larson  Mason Levey

    95: Creating the Next Big Thing with Sarah Larson & Mason Levey

    23/02/2020 Duration: 01h03min

    Sarah Larson & Mason Levey are the co-founders of the New York-based fitness hot spot, Y7 Studio which has 13 locations around the country. After many years of struggling to find a yoga class that she loved, these two put their heads together and decided to invent a fitness experience that broke down the traditional barriers of yoga. Their classes combine 60-minutes of intensity with heat and strength, complemented by deep breathing to calm the mind--all while set to the latest beats (think A Tribe Called Quest, Cardi B, Frank Ocean). The other element making it accessible and inclusive? All classes take place in a dark room with zero mirrors to eliminate the distraction of physical comparison. Because of their devotion to a great customer experience, these two have built a multi-million dollar company that has been called one of the fastest-growing fitness boutiques in the country and ranked in the top 100 of Inc’s annual 5000 list. They’ve also gotten press from Forbes, Vogue, Bazaar, Shape, InStyle, Re

  • 94: Owning Your Voice to Make Your Mark with Cameron Rogers

    94: Owning Your Voice to Make Your Mark with Cameron Rogers

    16/02/2020 Duration: 56min

    Cameron Rogers is a very freckled 28-year-old living in NYC with a big appetite for all things food. After working on Wall Street for 5 years, she decided it was time to wave goodbye to the corporate world and pursue her blog, Freckled Foodie full-time. Since then, she’s worked with notable companies on creating content, dozens of individuals to achieve a healthier and more balanced lifestyle and developed her personality as a podcast host on Freckled Foodie & Friends. She was named one of the five entrepreneurs changing New York’s wellness scene by Forbes. On her website, Instagram, and podcast (Freckled Foodie & Friends), Cameron makes a conscious effort to show you the truth of her health journey, without a filtered lens. In a world that often feels too curated and inauthentic, she is challenging the status quo that people need a pristine kitchen or a perfect blowout to make a delicious meal. All you need is your precious time, fresh ingredients, and the determination to feed your body what it dese

  • 93: Using Your Spiritual Practice to Manifest Your Success with Satya Scainetti

    93: Using Your Spiritual Practice to Manifest Your Success with Satya Scainetti

    09/02/2020 Duration: 01h02min

    Satya Scainetti is the founder and designer of the global wellness brand, Satya Jewelry. As a philanthropist, yoga teacher, and Reiki healer, she’s has integrated her three loves--spirituality, yoga, and giving back--into one beautiful business. What started as a jewelry company, has grown into a multi-million dollar consciousness-raising empire that creates adornments and experiences that connect people with their truth, and makes the world a better place. Her background in social work and her passion for early childhood education sparked the creation of the Satya Foundation, a non-profit organization that provides children all over the world with hope, change and the opportunity to fulfill their destinies. So, if you couldn’t already tell, Satya is an incredible human. Not only has she been an entrepreneur for two decades, but she created the very first yoga-inspired jewelry line in the U.S. And continues to build her business with so much wisdom and instinct. I’ve admired her from afar for years and am so

  • 92: Mastering the Art of Being Yourself with Alison Wu

    92: Mastering the Art of Being Yourself with Alison Wu

    02/02/2020 Duration: 55min

    Alison Wu is the stylist, recipe developer and lifestyle blogger behind Wu Haus. Since starting her blog in 2016 as an outlet to share her passions, she has received international recognition for her vibrant dishes and warm aesthetic. Named by Well + Good as one of the next gen of wellness, Alison also loves to curate and host national and international events, retreats and experiences that promote wellness in mind, body and spirit. She frequently partners with creatives and companies whose values align with her own and has collaborated with brands like Williams Sonoma, HAY Design, Anthropologie, Mountain Rose Herbs and Sustain. In the episode, she shares the moment she got the idea for a green ombre smoothie and how her gorgeous layered creations made her an instant IG star, how she turned her blog and IG following into her full-time gig—something that wasn’t as linear as it might’ve looked, her current thoughts on social media, why she thinks it’s so important to create healthy boundaries, and how she does

  • 91: The Power of Devoting Your Business to Your Audience with Priscilla Tsai

    91: The Power of Devoting Your Business to Your Audience with Priscilla Tsai

    26/01/2020 Duration: 01h01min

    After years of using severe prescription acne treatments, Priscilla Tsai realized that traditional approaches to fighting skin concerns were unsustainable, unhealthy, and stigmatizing. Instead, she wanted to find a solution that would create long-term yet gentle results for her skin, mind, and body. After tackling her hormonal acne with superfoods instead of chemicals, she quite literally made her own solution and left her job on Wall Street. Cocokind was then born in 2015. In the episode, Priscilla shares why her struggle with acne from her teenage years to her early 20’s prompted her to start making her own skincare products, her experience with imposter syndrome and why she didn’t let it stop her from launching her skincare brand, which is now a multi-million dollar company, what it was like to leave behind her high-paying job on Wall Street and move to San Francisco to start bootstrapping Cocokind, why she says nurturing and loving up her customers and audience is the number one reason she’s been able

  • 90: Why Investing in Your Business Increases Your Income with Natalie Zises

    90: Why Investing in Your Business Increases Your Income with Natalie Zises

    19/01/2020 Duration: 01h04min

    Natalie Zises is a Binge & Diet Recovery Coach who specializes in helping women let go of the diet-binge cycle and find peace around food for life. I’ve had the pleasure of knowing Natalie since 2017 when she enrolled in my business mentorship program Your Wellness Brand. In this episode, we chat about how she’s worked with over 40 clients in just the first year and a half in business—and how she’s hit 6 figures in 2019, she shares why she shifted from a career as a chef to a coach and the role her own struggles with her body played in that decision, the many wise investments she made along the way in mentors, coaches, education and more to build her business, how she dealt with her family’s disapproval when she started being more vulnerable online and why standing strong in her vision for her brand was key to moving past their push back, the ways she continues to stay true to herself and why owning her style is what makes her brand magnetic and relatable to her target audience, and so much more!   To lea

  • 89: Trusting Your Own Recipe for Success with McKel Hill Kooienga

    89: Trusting Your Own Recipe for Success with McKel Hill Kooienga

    12/01/2020 Duration: 01h06min

    McKel Hill Kooienga is the Founder and CEO of Nutrition Stripped, a trailblazing mind-body health company that supports the well-being of people around the world. In this episode, she shares what it was like to take Nutrition Stripped from passion project to full-time business, why she makes it a priority to understand what her audience wants, the key steps she took along the way to grow a social media following of over 300,000, and land lots of press, and so much more! To learn more about McKel Hill Kooienga and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

  • 88: How to Share Your Story to Build a Community of Millions with Dr. Nicole LePera

    88: How to Share Your Story to Build a Community of Millions with Dr. Nicole LePera

    05/01/2020 Duration: 01h06min

    Dr. Nicole LePera is a Holistic Psychologist who views mental and physical struggles from a whole person perspective and works to identify the underlying physical and emotional causes. In the episode, Dr. LePera shares how her own dark night of the soul inspired her to shift her practice to incorporate the mind, body, and spirit, the role sharing her story of healing has played in her becoming a huge success story in just 5 years, why she followed her intuition to create her online community, and more! To learn more about Dr. Nicole LePera and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

  • Bonus: The Scoop On The Pod Hiatus  My Maternity Leave

    Bonus: The Scoop On The Pod Hiatus & My Maternity Leave

    25/08/2019 Duration: 10min

    In this special bonus episode, I talk about the exciting reason I’ve decided to take a hiatus from the show, when I’ll be back with new episodes, and where you can stay connected with me during the hiatus. I also talk about which episodes released in 2019 that I think you should revisit or be sure to listen to for the first time while waiting for new episodes.   To learn more about the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

  • 87: Why Embracing Your Flaws Makes You Irresistible with Alexandra Roxo

    87: Why Embracing Your Flaws Makes You Irresistible with Alexandra Roxo

    18/08/2019 Duration: 01h06min

    Alexandra Roxo is a transformational mentor, healer, and writer who is passionate about empowering women. In the episode, she shares why she was ashamed to call herself a coach, what inspired her to help women express their gifts, how doing deep inner work was key to becoming the kind of leader she needs to be to facilitate transformation for her clients, how she organically grew her business on Instagram, her trick for up-leveling in your life and business and charging what you’re worth, and more!   To learn more about Alexandra Roxo and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

page 1 from 6