The Making Agents Rich Show With Darin Persinger & Jonathan Rivera

"Bullets should not give it away. They should create curiosity. They should create intrigue. They should create mystique." - Darin Persinger

"What could be happening is people aren't spending enough money to see it really take hold and so they get stuck at 10%, because they get a little scared." - Darin Persinger

"Normal people live paycheck to paycheck. Real estate agents live transaction to transaction. The first step you need to do is get away from that." - Darin Persinger

"If they're willing to mislead and manipulate their co-workers around their office in order to sell a truck to you, what are they willing to do to you?" - Darin Persinger

"I don't know any relationship that I have that started off with misleading and manipulating on either side." - Darin Persinger

"You can write all of your own content if you have the time for that. I prefer to have my real estate agents that I work with selling homes and paying me to write their content because I think it makes more sense on their balance sheet." - Jen Miller

"We're getting too focused on the idea of a relationship, of like a one-to-one relationship versus building assets that can create that trust." - Darin Persinger

"Where are the content blitzes? I know we have call blitzes. Brokerages bring all the agents in, buy them pizza, and say, "Okay. Let's call and interrupt and annoy as many people in town at once as we can."" - Darin Persinger

"If you were able to start converting that middle 60% instead of just confirming with the people who are already ready to go." - Darin Persinger

"What they're saying is consumers rely on word of mouth two times to ten times more than paid media." - Darin Persinger

"When I sit down to think about my target audience, I’m looking at them on the spectrum level now and go: Are they sitting in avoidance or are they sitting in obsession?" – Darin Persinger

"As I got back into real estate sales here in the last nine months, the easiest people for me to talk to that I have immediate affinity with is the other business owners." - Darin Persinger

"A lot of real estate agents do is not necessarily focus on the things that are successful but the ones that are the most creative, the one that they like the most, or the ones that get the most hype." - Darin Persinger

"Lead generation is about you telling your stories. Lead conversion is about them telling you their stories." - Darin Persinger

"I think it's easy to sell that ego-driven thing to real estate agents, to go: The only way to succeed is to be well-known." - Darin Persinger

"I would ignore paying for buyer leads that are off of someone else's listings and turn around and take that money and go get myself some seller leads so I can have those listings now." - Darin Persinger

"You have to make sure that you have the right process in place, you have the right people in place to do that, and you're doing it at the right time." - Darin Persinger

"If your business deals with having to get one-to-one, face-to-face with someone and you're not approachable, you're sunk." - Darin Persinger

"Are people selling a fantasy or are they selling a dream? To me, when someone is selling the idea of getting into an orbit in your business, that's a fantasy. It doesn't actually exist in the real world." - Darin Persinger

"And I think that's what people are looking for in business. What's the one punch that I can throw that will knock someone out? I don't think it exists unless you're Mike Tyson." - Darin Persinger