Online Genius Podcast

We’re continuing on our journey looking at the serve-first way. Today we’re talking about people over transactions. This is about honoring the people in our audience rather than thinking about them in terms of transactions or leads or numbers.  This particular topic was a challenge to know how to introduce because it’s counter-intuitive. Putting people first, above your bottom line, is the right thing to do, and it’s also how you build an audience and grow your revenue over time. But you’re not serving just so you can make more money. Some online entrepreneurs have the “buy from me or you’re out” mentality. We have gotten so fixated on an immediate ROI, and we complain about freebie-seekers. If your focus is on making money, that’s not the serve-first way. I’ve regularly had people on my list for twelve to even eighteen months before they buy. I even have people on my list who have never bought from me but have sent their friends or made important introductions. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Why the

In today’s #Friday Live edition of The Certified BADA$$ Online Marketing Podcast we’re talking one of the biggest travesties of language happening in the online space. In the online world, you often hear the term "internet marketer" used to describe the most aggressive sellers out there. The people who loves funnels, put you though 18 upsells, use every gimmick and trick in the book, and don’t care about you if you don’t buy right away. It’s no wonder that most people really don’t want to be called an internet marketer!?! They sound a lot like the WORST salesmen out there. In today’s episode, we’re talking about why those morons are the LAST people who should be called internet marketers... what that term actually means... and why we should embrace being thought of as a marketer! Learn this concept and more when you enroll in my free program, BADA$$ Online Marketing University: https://secure.bobbyklinck.com/bomu

Today is part 4 of the series on the serve-first entrepreneur way. I believe this is the best way to build an online business. This episode will focus on why we need to focus on marketing over selling and how they’re different. Most online marketers are actually online sellers. You don’t hear them talking about the full definition of marketing from the American Marketing Association. If you read the AMA’s definition of marketing, you’ll realize that it’s much more involved and isn’t focused on selling.  Marketing involves creating, communicating, delivering, and exchanging offerings. Basically, marketing is all of the stuff involved in creating a product that has value for a customer. It isn’t focused on selling but on creating value. Marketing isn’t just about you and the customer. It’s also about creating offerings that have value with your partners. But it goes beyond that. Marketing should have value for society at large. WHAT YOU’LL LEARN IN TODAY’S EPISODE: What the real aim of marketing is. The limita

In today's #Friday Live edition of The Certified BADA$$ Online Marketing Podcast we are talking about why I want my students to get to the point that they don't need me.   Yep. You read that right.   I don't want my students beholden to me over the long term. My goal is for each of my students to learn what they need so they can fly without me...   ...and maybe just get to the point that we end up peers in the same mastermind group.   Interested to hear how to build your business with my forever FREE online program, BADA$$ Online Marketing University? Sign up here: https://secure.bobbyklinck.com/bomu 

Today we’re diving into part 3 of our series on being a serve-first entrepreneur and focusing on giving over taking. I’ll share about how giving over taking works in my business and the shift you can make to implement this in your business. Serve-first entrepreneurs ask: have I given more value than I’ve gotten in return? This should be our goal. The concept of giving over taking should show up in relationships with your customers and audience and eventually with your team, peers, vendors, and more. Relationships matter in business. The more you increase the difference between the value your customer gets and what you charge them is how you shift into a serve-first mindset. People who are trying to squeeze out every last dollar as sellers don’t succeed in the long term. Customers don’t want to do business with people who are cut-throat and only focused on getting the most from them. WHAT YOU’LL LEARN IN TODAY’S EPISODE: The first place where the serve-first approach needs to show up in your business. Why the

In this week’s #Friday live edition of the Certified BADA$$ Online Marketing Podcast, we’re talking about abundance and why you need to adopt it as an entrepreneur. Too many entrepreneurs operate from a place of scarcity, constantly worried that people are going to screw them over. That mindset is a recipe for disaster and will prevent you from truly growing. As usual... Papa Klinck (aka, my dad) makes an appearance in the form of a story. If you haven't already, join my FREE Online Program, BADA$$ Online Marketing University: https://secure.bobbyklinck.com/bomu 

This is part two of our eight-part series on being a serve-first entrepreneur. We’re going to talk about shifts you need to make to build a truly serve-first business. We’ll also discuss why you need a passion for your business that goes beyond money. Being a serve-first entrepreneur means you're not obsessed with creating a business that is totally passive. That’s why it’s important to love what you do. This is about building a business that will last. If you’re passionate about the business you’re building, you’re not going to be looking for ways to “retire” but will want to keep doing what you do. WHAT YOU’LL LEARN IN TODAY’S EPISODE: How entrepreneurship is similar to the music industry. Why if money is your goal, you’re better off working for someone else than building your own business. What people don’t tell you about entrepreneurship. The 3 distinct passions you need to be thinking about as you build your business. Why you need a passion for the people you serve. Why you need a passion for your cau

In today’s #Friday Live edition of the Certified BADA$$ Online Marketing Podcast, we’re talking about how to decide whether you should join everyone who’s swarming to the Clubhouse app. But this isn’t an episode about a single new social media app or platform. This episode is about how to assess ALL the new opportunities you are going to face as an entrepreneur. Too many entrepreneurs feel like they HAVE to join whatever the newest thing is... and I’m here to tell you that’s wrong. But you’ll also learn a simple test you can use to decide whether to hop on any new trend. Join BADA$$ Online Marketing University: A 100% FREE online program for online entrepreneurs who want to build businesses that actually last.  

We’re starting a new series today called the serve-first way. It’s about approaching entrepreneurship with a priority of serving your audience. This first episode is the foundation for a different way of doing business, one that’s genuinely focused on serving. Let’s begin with why I’m passionate about the serve-first model. A few years ago, people began to notice that I do things differently. I was serving and giving instead of focused on getting. A lot of people talk about this in the online space, but often it’s just a way of differentiating ourselves from the lamborghini marketers. My views on serving in business come from watching my dad run a chain of drug stores in the 1980s and 1990s. His belief was that the customer is always right--no matter what. Of course, customers aren’t always “right,” but the customer is still the center of your business. Growing up I didn’t want to be a business owner. I wanted to be a professional. But little did I know that my dad’s values were rubbing off on me. I learned t

In today’s #Friday Live edition of The Certified BADA$$ Online Marketing Podcast, I’m talking about fear… and why we need to stop acting out of fear. This isn’t the episode I intended for this week, but it seems like a discussion that needs to be had. So, I’m going there. We’ll be talking about how fear has people paralyzed and how it only gets worse the longer you let it fester.

It’s the first episode of 2021, and I’m excited to share a recap of my virtual live event from last month. I’m joined by my integrator Katie, and we’re diving into the results, the ups and downs, and the takeaways from a $300K event.  Rather than speaking in general terms, we’re sharing numbers, including ticket sales and costs.  We had a mix of bonus tickets and ticket purchases. For tickets purchased, there were two price points: event only ($97) and VIP ($297). The revenue we made from ticket sales offset our costs, which were right around $24K. One of the benefits of running a virtual event is they’re much cheaper. We reduced our costs even more since I didn’t want my team traveling during the Covid spike, I decided not to bring in an AV crew, and I used my basement instead of renting a space. Our biggest costs were the SWAG boxes, the tech platform, and Facebook ads to a warm audience. We had 148 people attend any part of the event, which was about a 70-75% show up rate. But since it was a virtual event,

It’s the time of year when we make time for a retrospective. I’m calling today’s episode: So… THAT Year Happened. Today we’ll take a look at what happened this past year and what’s coming in the year ahead. Twenty-twenty will go down as a really weird year. It has been a very strange time. None of us could have anticipated what happened in the spring with Covid-19 and racial tensions. It felt like A Tale of Two Cities, “It was the best of times. It was the worst of times.” Despite the difficulties of 2020, I had my best year yet in business. But at the same time, this was a devastating year for many businesses, especially brick and mortar businesses. In the online space, some people had breakthrough years while others continued to struggle.  Basically, 2020 accelerated trends that were already happening. Many businesses discovered that people can work from home. Some big businesses have given up the old model of working in the office. People became more accepting of online learning. There is a downside to som

In this episode, we’re talking about one of my favorite topics: radical giving. The concept of radical giving has been a central part of my business for three years, and it has made all the difference. Today we’ll break down what radical giving is. As a side note: radical giving is the motivation behind my newest initiative: BADA$$ Online Marketing University. The first course in the program is Online Marketing Foundations. We’ll be adding more courses throughout the year, so that you can get all the training you need in one place for FREE.  If you’ve been in my audience for a while, you’ve probably heard me talk about radical giving. So what is the concept of radical giving? Most people who teach about giving view it as something tactical. It’s something transactional or strategic. How much should you give away for free and what should be paid? That’s NOT what I’m talking about here. Radical giving is not a tactic you use so that you can get something back. It’s a different way of thinking about business. My

How do you build a real business that will be around for the long term? There are a lot of misconceptions about this. Today we’ll talk about building an online business that is poised to last and how to think like a business owner. If you didn’t catch last week’s episode, be sure to go back and listen. At the end, I announced a big surprise project we’ve been working on called BADA$$ Online Marketing University or BOMU. This is a FREE resource that will help you build a solid foundation for your online business. The first course in BOMU, Online Marketing Foundations, is already up. We’ll be adding more courses to BOMU over the coming months. The purpose of BOMU is to help online entrepreneurs shift from being online sellers to online marketers. This means making the shift from being in the information business to the implementation business. Right now most online entrepreneurs are building themselves a job and not a business. If you want a business, it requires something different, and you’ve gotta be serious

If you hang out with online entrepreneurs very long, you are BOUND to hear them complain about how their list is full of "freebie-seekers." In today’s #Friday live edition of The Certified BADA$$ Online Marketing Podcast, we’re talking about why we need to STOP complaining about freebie seekers... ...at least if you want to call yourself a "serve-first" entrepreneur. I’m welcoming freebie-seekers and everyone else into a brand new FREE training program called BADA$$ Online Marketing University. It’s a program that we will be adding courses to teach you ALL of the things you need as an entrepreneur. You can join for free (and I won’t complain) at www.bobbyklinck.com/bomu

If you’re an information product business owner, you need to hear today’s episode. I’m talking about the future of this industry. We need to be thinking about the future of our business model, so we can plan and adapt and not become obsolete. Let’s talk about the future by starting with the past. Information isn’t a new industry. But it’s important to note that your purpose isn’t to sell information but to solve a problem. You have to identify the problem you solve and the value of the solution you sell. The problem needs to be front and center in your mind.  You also need to consider: what is the problem your business model solves? What is the differentiator in your business? You can’t hide behind the claim that you’re providing information. Instead, you’re going to have to make some changes to the way you think about your business model. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Why information used to be a valuable commodity.  Why information is less valuable now than it used to be. 3 reasons why people might

Every business needs processes to manage projects and tasks. But this is a place where many entrepreneurs get stuck. That’s why I’m sharing our project planning method and cycle so that you can get a peek into how Team Klinck works. In case you haven’t heard, I can be a little bit difficult to control when it comes to projects. That’s why we created a system to help keep me in check. We were also trying to create a system that works for us since, unlike many online businesses, we don’t do traditional launches. Today, I’m going to break down what we’re doing and the model we’ve implemented. But this exact system might not work for your business. The important thing is that you create something that works for you and make changes when necessary. WHAT YOU’LL LEARN IN TODAY’S EPISODE: How we mixed different project management theories The questions we asked ourselves about how we want to balance different interests and responsibilities The 3 categories we created for work Projects Rogue tasks Recurring tasks (

In today’s #Friday live edition of The Certified BADA$$ Online Marketing Podcast, I’m taking on Black Friday. The reality is that most Black Friday deals are bad for all involved... the marketer and the buyer! We’re talking all about why in this episode... and discussing how to approach Black Friday the RIGHT way. And I’m leading by example by explaining why I adopted a "Pay Me More" approach for my Black Friday deal! Check out the Bobby RUINS Black Friday Sale: www.bobbyklinck.com/paymemore 

Since it’s Thanksgiving week in the United States, I wanted to take the opportunity to show gratitude. This is going to be a different kind of holiday because of Covid. Normally we gather with extended family, but this year we’re celebrating with immediate family only.  This has been a difficult year, and it can be hard to talk about gratitude right now. At the same time, I realize that I have many reasons to be thankful. That’s why I want to share with you what I’m thankful for in my business, and I want to encourage you to do the same thing. I have many things I could be thankful for in my business, so I picked four big changes that have come about this year. If you’ve listened to some of my other recent podcast episodes, you’ve probably heard me hint at some of these shifts. But these four changes have made an otherwise difficult year more enjoyable. WHAT YOU’LL LEARN IN TODAY’S EPISODE: The four things that I’m grateful for in my business:  I truly found my voice and my message. That I launched my email

In today’s #Friday live edition of The Certified BADA$$ Online Marketing Podcast, we’re talking about a very important distinction that most people in the online space miss — marketing and selling are NOT the same thing. Today’s episode was inspired by a podcast I heard recently on a well-known podcast in the space, where the host was effectively equating the two. As someone who believes words have meaning, I gotta clear up the confusion. Because the reality is that marketing isn’t only different from selling… great marketing makes selling unnecessary. And that’s not just me talking. In the episode I’m sharing a quote from one of the most influential business minds out there. We need to stop being online sellers and start being online marketers. Give this episode a listen to learn the difference. Want to hear more? Join me at my 3-day Virtual Event, BADA$$ Online Marketing Live on December 4th-6th: www.bobbyklinck.com/bomlive