Empowered Publicity

It is so important to tell your WHOLE story!  And it all matters. When you find the parallel between your past experience and what you are doing today, you are able to see why the entire picture matters.  Once you discover your Rogue message, you will connect with more people and clients on a deeper [...] The post [Solocast] Why To Tell Your WHOLE Story appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

Jessica is a stress-resilience coach on a mission to provide accessible alternative mind-care for women. Translation: She teaches practical approaches to managing stress so you can get out of your own way and create your best life. Tired of being told to “fix your mindset” and simply “have less stress” but never being provided actionable [...] The post How Your Experience Is Mind-Blowing To Someone New To The Conversation appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

We all know rules can be complicated.  While there are many rules in business we should adhere to, these rules really tend to hem us in, especially when we are wanting to go Rogue.  When we are wanting to venture into something new and different and wanting to take our businesses into a new direction, [...] The post [Solocast] The Paradox of Being A Rule Breaker in Entrepreneurial Life appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

Mary Beth's mission is to minimize the suffering and prevent someone from experiencing added pain and struggle during already difficult times. Her own painful experience inspired her to want to help others create a plan that gives peace of mind.  She wants to help you teach those who depend on you so that they are [...] The post Why You Need A Contingency Plan For Life and Business appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

There may instances where it may not be right to pursue a collaboration. In this episode, you will learn the circumstances, the times, the moments when you should decide if it is the right time to collaborate with others. Typically, I share about all of the reasons why one of the most powerful ways to [...] The post [Solocast] Is Collaboration Ever A “Dirty” Word? appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

Shannyn Lee is the Win Without Pitching Director of Coaching. She spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. She also spent four years at Catapult New Business where she worked with agencies of various disciplines and [...] The post How to Find Your Voice and Confidence in Your Own Process appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

It can feel like the PR machine was not built for you, especially as a woman entrepreneur, but there are so many things you can do...so many ways to be visible... that will feel right for you. Listen here for ways to build out your network, build your community and gain new PR insight for [...] The post [Solocast] Why The Current PR Machine Wasn’t Built for Us {Rebroadcast} appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

In this episode, we will dive into the things you DO NOT have to do to move your business forward. The post [Solocast] What You Do NOT Need To Do To Move Your Business Forward {Rebroadcast} appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

In this episode, we dive into the 5 things to know about your beautiful, unique and life-changing message. The post [Solocast] 5 Things To Know About Your Message {Rebroadcast} appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

Lisa Hesse is a national board certified professional health and wellness coach and yoga instructor. Her main purpose is to help her clients achieve their health and wellness dreams and create sustainable, positive and strength-based super powers of joyful living.  Lisa believes that our wellbeing relies on the connection between our physical and emotional selves [...] The post How Your Business Needs To Be Transformative In The Outreach, Message, and In The Experience appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

In this episode, we dive into the essential things you need to do to create a cohesive brand message.   Learning how to create a narrative of the peaks and valleys of your experiences and history in business,  in a concise and cohesive manner, will have others listen and connect with you. Listen in for ways [...] The post (Solocast) Three Essentials To Create A Powerful And Cohesive Brand Message appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

    Jean Bromage is the founder of Reiki Essence Healing Arts. She is a Reiki Master Teacher as well as a certified Medical Reiki Master, qualified to be present during surgery to offer Reiki to the patient. Jean also is the creatrix of Reiki Essence Candles, a line of candles infused with the healing [...] The post How Traditional Platforms and Grassroot Efforts Can Lead You To Finding Your Superfans appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

In this episode, we will talk about mindset, which is one of my most favorite things to talk about when it comes to putting yourself out there.It goes hand-in-hand with all of the tactics that you will employ to get into the media. Your mindset should be willing, enthusiastic, and confident in order to really [...] The post (Solocast) Rebroadcast: Upgrading Your Mindset For The Rest of This Year appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

    Jahaan Blake is a Sports Executive turned Coach and Consultant who can not only help you achieve your goals, but knock them out of the park! Jahaan has worked for the Boston Red Sox (and even has two World Series Rings with them), the Chicago Cubs and the Los Angeles Dodgers. During her [...] The post The Power of Taking Bold Tenancious Action and Imagining That You Can Create the Career You Desire appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

In this episode, we dive into what we can do to utilize all of these “markers” throughout the year that we already know about, to make our chances to get featured in the media...stronger.  Every year, we see the same kind of stories and themes at the same time of year...EVERY YEAR! So join me [...] The post (Solocast) Four Ways to Use the Consumer Calendar for Pitching Success appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

    Kimberly Merlitti owns KMM Consulting located in Washington DC. Kimberly has 20 years of experience working in accounting for companies such as Swinerton Builders, WRNS Studio and Martin Group until she opened her company in 2012. She has her Masters in Accounting from Golden Gate University located in San Francisco, Kimberly's clientele include [...] The post The Power of Teaching, As A Tool, For Driving More Interest In Your Business appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

    LuAnn Nigara, with her husband Vince and cousin Bill, co-owns Window Works in Livingston NJ. A 12-person firm, specializing in custom window treatments and awnings, they have serviced more than 36,000 clients since opening in 1982.   As the host of the #1, 5-star rated, interior design business podcast, A Well-Designed Business®, LuAnn digs [...] The post The POWER of Creating and Maintaining Relationships That Can Benefit Your Business Over Time appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

In this episode, we will look at the 5 things the media is looking for when you send in that pitch.  What do they need to know about you... ...As a human ...As an expert ...As a business owner ...As a thought leader  in order to greenlight your pitch and get that YES! Topics covered [...] The post (Solocast) 5 Things Editors Need To Know About You To Greenlight Your Ideas appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

    Darla brings a fun, genuine, down-to-earth approach to designing beautiful spaces. Since she launched her design firm Darla Powell Interiors in 2017, clients have fallen in love with her work. After discovering the power of social media to grow her own design business, Darla Powell, and her partner Natalie Grafe, founded Wingnut Social [...] The post The Ethos Of Collaboration Over Competition appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

    Kristen Westcott is a business growth and systems strategist who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. [...] The post How The Idea of Being A “Joiner” Can Help You Develop New Relationships That Can Result in Collaborations appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.