Boost Your Boutique With Emily Benson

In this week’s episode, Emily talks about her roots in the retail industry. Unlike most other retail consultants, Emily has experience in both product design and development and has owned both a mobile boutique AND a brick and mortar. Emily talks about her journey to opening her first business, The Fashion Truck in 2011. Her career in retail in New York City to making her entrepreneur dreams come true in her home town, she hopes that sharing her own story will inspire you to have that “great Idea” and pursue your dreams! LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Perso

On this weeks podcast, Emily talks with Jibran Malek, Marketing Director of Grapevine Logic. Grapevine is a firm that combines influencer discovery and analytics with campaign execution and strategy to help solve the influencer marketing puzzle. They bridge the gap between brand owners (like you!) and social media influencer marketing. Emily chats with Jibran about how influencer marketing can have a profound impact on boutiques and how you can get started on navigating the influencer space. Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Tr

After 32 years as a hair stylist, Stacey McFarland was ready to hang up her styling sheers. The job was taking a toll on her and while she knew she was a fantastic hair stylist, she knew that it wasn’t her true passion. Her boutique started in the lobby of her hair salon with a few accessories and has now expanded to a full boutique! After working with Emily for several years, she has a successful hair salon AND boutique, The Studio, Spa, and Boutique in Martinsburg, West Virginia. She is proof that you don’t have to stay stuck where you are even after three decades in a career. Join Emily as she has a candid and honest conversation with Stacey about her transition from behind the chair to a boutique CEO! Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretailerretreat.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identif

I was recently in Disney World and became extremely aware of how pervasive negativity is… even in the “happiest place on earth”!! You see, our triggers follow us EVERYWHERE, which is why we need to work on them ASAP! They can make joyful experiences stressful… and what the heck- why? What triggers you holds you back… from joy, from fun, from money, from MORE in your life. Start to be aware about the words you are saying, the reactions you have to things and how they are affecting what shows up for you. In this episode, I’m riffing on how you can start to become more open to money, fun, joy, all the things you want in your life… and how they start with YOU!Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and co

Are you worried that you have to do ALL THE THINGS? I get it… but I also know it’s not working! Here are my top 3 tips for NOT doing all the things in your boutique business: 1. Pick one or two social media platforms you are AWESOME at, and get MORE awesome at them! The truth is, we all can’t be good at everything. A little over a year ago, I decided I would dominate on video. I started going on FB Live with a topic you needed to hear. After, I downloaded it and uploaded to YouTube. Guess what? My FB page has doubled in following, my group has grown by 2000 members organically and I have hours of video I can give people reference to when they ask about a particular topic. This year, I’m trying my hand at Instagram. I bought 2 courses about it so I can go deeper, and I’m getting consistently consistent. Get good at one or two and then add in a few months. 2. Delegate. Again, you can’t be good or do everything yourself. At a certain point you have to suck it up and hire people to help you! Make a running lis

It was about 3 years ago now that I got ANGRY at Direct Selling companies. I saw that the model was growing, but the training was broken. Retail companies being run by non-retailer CEOs, how would they ever survive? Now I pose the question, is there a shelf life to these companies? Will they disappear in the next 3-5 years? I’ve loved that they are helping the boutique industry grow, giving people confidence to be an entrepreneur when traditionally they might not want to dive in. But the problem remains… too much inventory, not enough retail training and women coming to me with what I’ve coined “Direct Sales PTSD”. In this episode I want to have a candid conversation about what Direct Selling Companies are selling to consultants, why it’s not working and if there is a future for the industry. I’m equally excited and terrified to hit publish on this particular topic, but it’s a long time coming and I would be remiss not to put my opinion and ideas into the mix after the conversations and coaching I’ve don

The most common thing I hear is, “All the money I make on sales, I spend back on inventory.” Here’s the thing… if you are doing this without concern to your turn rate and sell through, you’re doing it wrong. WHY do you continue to overspend on inventory? Let’s get real, real… In this episode I want to get deep into the issue of overspending so let’s talk.Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

319: Three Concepts That Are Taking You OUT by Boutique Advice, Life Coaching, Business TipsMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

I hear alot of the same questions so I'm going to try to address some of them in podcast episodes along the way with my advice. Today I'm addressing 3 frequently asked questions: 1. What do I do when startup boutiques ask me for help? 2. What do I do when a friend/family member wants to invest in my business or work for me? 3. What do I do when someone is "inspired by me" and opens a store down the street? This is a great episode where I go below the surface answer and give you a TON to think about with each question! If you'd like to refer other boutiques to me and make commission when they purchase one of my products, please email my affiliate manager Andrea at hello@stylishandsuccessful.com.Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to addr

SIGN UP for the Product Powerhouse Summit here: www.stylishandsuccessful.com/summit The Product Powerhouse Summit features 25 speakers talking about everything and anything you need to manage a product based business. Best part is... it's FREE!! Abagail and Emylee founded Boss Project, (formally, Think Creative Collective) just months after meeting each other online. What began as a conversation over wine on Abagail’s office floor transformed into building a community and business that had ridiculous goals, dreams and ideas. Together they built a multi-six-figure business in under 12-months by helping thousands of creative entrepreneurs build a soul-fulfilling and freaking profitable business. When they’re not building their empire you can find Abagail arranging fresh flowers or cuddling her rescue beagles. If you want to catch up with Emylee you’ll need to head to the local coffee shop to find her (and make sure to buy her an extra shot). Otherwise she’s creepily watching her toddler sleep or posing her n

We're officially in the first week of Boutique Basics Bootcamp! Every 1st week we have a time tracking activity. Most of the group finds that they are spending time doing alot of things they don't need to be doing or aren't revenue generating activities.. aka DISTRACTIONS! Today I'm talking about 3 of the top distractions I find take away from business and family, and how to add some discipline around them!Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Clearly I’m not an introvert! So I’ve called in one of my business besties to talk about what it’s like to be an introvert and have to still market your business to the public. What are some easy ways to grow and reach out when that feels like a lot of pressure? In this episode Christine talks about: What does being an introvert really mean? How it’s not wrong or a weakness when you use it as a strength. What to do to attract people like you How to sell as an introvert! It’s a great conversation where even I start to realize what makes me an extrovert! You can find Christine here: www.lifewithpassion.com On Instagram @lifewpassion YouTube Channel: https://www.youtube.com/channel/UC8V4KvBLBi_jvP7X4Ojt9fgMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with E

314: Wealth Therapy Session With Agnes Kowalski Wealth patterns are real. Do you feel like you are hitting walls? Do you feel like you’re repeating patterns with money? Are you growing, but wait you’re actually stuck. Do you realize that as you grow, running your business gets to be easier? It gets to be more fun. You get to run the business of your dreams with a team that supports your wildest dreams and doesn’t question it. In this episode Agnes Kowalski is busting down the blocks that are holding you back from more wealth. A classically trained Psychotherapist, in private practice for 10 years, she went on a journey to discover what was holding her back from making more money. Now she teaches other people how to do it for themselves! You can find Agnes here: http://www.agneskowalski.com/ On Instagram @agneskowalski YouTube Channel: https://www.youtube.com/channel/UCZXclgvgJsPc-tQBVIcVUxwMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free

Have you every wondered where you stand in your boutique journey? I’ve found that so many boutique owners really don’t know if how much money they are making is or right or it’s enough to keep going. Are you “on track” with where you “should be”? Well first off, there’s no right place for you to be, where you are is exactly where you are meant to be. But there are milestones you want to think about hitting. In this episode I break it down to START, GROW, SCALE. START: If you are in this phase, I want to suggest you read my book: www.BoutiqueHandbook.com and then take Boutique Basics Bootcamp: www.BoutiqueBasicsBootcamp.com GROW: If you are in this phase, I suggest you take Six Figure Boutique Blueprint: www.SixFigureBoutiqueBlueprint.com SCALE: If you are in this phase, email me! I’d love to dig into your numbers and business with you inside my High Vibe Boutique Mastermind or work with you 1:1! Let’s chat- here’s my email: hello@stylishandsuccessful.comMentioned in this episode:Get your Seat in the Maxim

You're making money... then what? And what happens at this time of the year when taxes are the forefront of the conversation? What would it feel like to always know what financially was going on in your business? You could plan for growth, plan for taxes, save on your taxes. Meet Craig Cody- your new Tax BFF. Craig Cody is a Certified Public Accountant, Certified Tax Coach, Business Owner and Former New York City Police Officer with 17 years experience on the Force. As a Certified Tax Coach, Craig belongs to a select group of tax practitioners throughout the country who undergo extensive training and continued education on various tax planning techniques and strategies to become, as well as remain, certified. With this organization, Craig has co-authored an Amazon best seller book, Secrets of a Tax-Free Life. Head to https://craigcodyandcompany.com/boutique to get his free book and sign up for a call to see if Craig can help you save money and feel more at ease about your finances.Mentioned in this episode:

I talk about mindset all the time. But what else, besides meditation, can we do to bust through the blocks that hold us back from living our best life? Well, I've discovered Breathwork through my friend Vaughn Pierro and I LOVE it. On this episode we'll talk more about how something as simple as your breath can help you unlock new layers of healing. To find Vaughn on the web head to: IG: @vaughnpierro Website: www.vaughnpierro.com FB Page: https://www.facebook.com/vaughnpierro/ FB Group: https://www.facebook.com/groups/healandalign/ To find out more information about the Rich Retailer Retreat go to www.RichRetailerRetreat.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

I posted this on Sunday on my Instagram & Facebook page: "Credit cards don’t make you wealthy. In fact, I see them bring boutique owners more shame than anything else. The shame ends up fostering negative feelings about debt, sales and a general LOW VIBE about making money. There’s an epidemic in Boutiqueland of the “Use credit card to purchase inventory, pay off credit card with that month’s sales, buy more inventory on credit card, pay it off with sales...” cycle. This quickly turns into a cycle of SCARCITY always chasing your tail to pay the card off with your sales, and that means STRESSFUL months. My advice for boutique owners who come to me with this cycle is to QUIT THE CARDS! Slowly wean yourself off using the credit cards, using cash to pay for as much inventory as you can. Or, only spend on the card what you have in cash so you immediately (like a minute after spending) pay the balance (if you are worried about card safety). CHALLENGE: What would happen if you hid your credit card and only

Everyone's asking about Influencers and how to grow their reach for their boutique, so today Alex Norton is giving you the scoop on how to make it easy and fun! Want to sign up for my MAGIC MEETUP in Las Vegas on Feb 6, 2019? Here's the link to be added to the guest list: https://emily-benson.mykajabi.com/emily-magic-meetup For more info about my Rich Retailer Retreat and to register, click here: www.RichRetailerRetreat.com In this episode we cover: Traditional Media Relations How to reach out to writer and producers and get them to respond! How to utilize local/ regional publications to promote you for FREE  Gifting + Events  Networking and relationship management  How to pitch yourself to media with a unique angle that sets you apart from other boutiques/ boutique owners  Tastemaker + Social Media Relations Their role in the PR industry and how the PR industry has evolved into social media placements as ROI Style Bloggers  Events  Offer your space to local nonprofits, media publications and tastemak

I finish up the Mo'Money series with an in depth look at the reports you need to be running in your boutique business. We'll talk about P&Ls, Quickbooks, adding departments and how you've got to start running these reports to understand the health of your business! To apply to the High Vibe Boutique Mastermind, click here: bit.ly/mmapp19Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

After listening to last week's episode, let's go deeper into metrics for your boutique. This week we'll expand on understanding 3 calculations you should be tracking and knowing in your boutique business. Average retail, percent to total company or department and your average margin are 3 metrics you can calculate with the numbers we recorded from last week's episode. I'm going to tell you why you should know them, how to use them to grow your business, and what clues about the health of your business you can gain!Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training