Boost Your Boutique With Emily Benson

On this week’s episode, Emily talks about some common complaints from boutique owners. These are complaints she hears over and over again and talks about them straight up with her audience. Here are a few of the complaints she covers and how to handle them! -I have trouble selling and worry about not having enough customers -A store opened down the street and I was friends with her or know the owner -A store close to me is selling items and only adding $5 to the wholesale cost Make sure that you rate, review, and subscribe before you leave!Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Are you constantly underbuying and selling out? Looking to increase your buys? I'm here to give you the only way you should be looking at your inventory and how to make smart buys that make sense for your boutique! Join the Tribe: https://www.facebook.com/groups/fashiontrucktribe Make sure that you rate, review, and subscribe before you leave!Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

As many of you may already know, most, if not all, of the major shows have been canceled for 2020 due to safety concerns, including MAGIC. What you may not know is how incredible the team at MAGIC is and their commitment to pivot to serve their retailers and their vendors. Kelly Helfman joins Emily this week to talk about how the MAGIC show may not be in person this October but the incredible digital show and platform that has been developed will give boutique owners the ability to see so many more vendors than they would on foot at the shows and reach those who may not financially be able to attend the shows. Sign up for the digital show here: https://www.magicfashionevents.com/en/home.html Follow Kelly on Instagram: @greydahlMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&

Has 2020 just been the pits for you? Let's get real here - it's been the pits for most of us. Want to know what the biggest difference between my clients that are crushing it is and the boutiques I see struggling the most? In this episode, I am going to give you actionable advice that you can take as soon as this episode is over to change the way you look at your boutique! Retail Money Mindset: https://emily-benson.mykajabi.com/offers/rb48KKzj Social Selling Masterclass: bit.ly/BTAmasterclassMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Emily talks with Tricia Barglof from OFFPRICE about how shopping OFFPRICE may be the solution to your inventory worries. With the supply chain affected by recent world events, vendors are seeing slower delivery times on promised goods. OFFPRICE offers vendors with guaranteed in stock merchandise that you can sell for a great mark up. -OFFPRICE Show website: www.offpriceshow.com -OFFPRICE365, the online marketplace open year-round: www.offprice365.com -Interest in our upcoming virtual event, OFFPRICE Online: www.offpriceshow.com/lasvegas/virtual Social Selling Confidence Masterclass - July 27th-30th: https://bit.ly/BTAmasterclassMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Wondering when or if you should run a sale in a boutique? Ever heard the term 'markdown' but not sure what the difference between a markdown and sale is? With my background in corporate retail, I am going to share all of my expertise on running markdowns and sales, when you should run a sale and some new ideas for how to run your sales going forward! Want more information on sales and markdowns? Read my book! bit.ly/ultimateboutiquehandbook Join the Tribe: bit.ly/jointheBTAtribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

On this week's episode, Emily talks with Belinda Pina from MICAM Americas about why adding footwear to your boutique is easier than you think! With the changes in how you shop at market due to the pandemic, Belinda talks about a new avenue that MICAM Americas will be releasing in the next few months that will make adding footwear to your product assortment a breeze. Plus, did you know that there are footwear vendors with no minimums? If you'd like to know more about the upcoming digital show, feel free to reach out to Belinda at belinda.pina@informa.com or Jen at Jennifer.sidary@informa.com Make sure that you rate, review, and subscribe before you leave! Join the Tribe: bit.ly/jointheBTAtribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to addre

It's been a wild few months and as some states start to loosen up restrictions on commerce, you may be having some doubt or questions about when is the right time to reopen your boutique. Emily talks about why your mindset is so important in these upcoming weeks as you make the decision on how to reopen your boutique and encourages you to do what feels best to you. Boutique Basics Bootcamp LIVE is open through Friday, June 19th, 2020: www.boutiquebasicsbootcamp.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Do you have a spouse or significant other that helps or wants to help with your boutique business? Do you sometimes wish you could communicate certain things to them about how you're feeling about that involvement? Then this is the episode for you! Emily is talking to the husbands/boyfriends/spouses/significant others in this one, so drop it in their inbox because they need to hear this message! Link to Book mentioned: https://amzn.to/2V2VnJ5 RESOURCES: My FREE Facebook Community: bit.ly/trucktribe "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook - Available here: www.ultimateboutiquebundle.com BOUTIQUE BASICS BOOTCAMP LIVE OPEN FOR ENROLLMENT UNTIL 6/19: www.BoutiqueBasicsBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.BoutiqueTrainingAcademy.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful ========================

If you're struggling with growing your boutique's social media, I'm going to go over my tips and tricks for increasing engagement, getting those likes and turning those follows into SALES. Listen to this episode for actionable advice on how to increase your followers and convert them into sales for your boutique! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com Try Shopify for FREE: bit.ly/emilyshopify FB Ads in a Weekend: www.facebookadsinaweekend.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Ready to open your online boutique and wondering how to get your first sale? Listen to this podcast for tips on how to make your first sales in your online boutique! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.com Pricing Assortment Bundle: https://emily-benson.mykajabi.com/offers/2BSnTfL4/checkout Try Shopify for FREE: bit.ly/emilyshopifyMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Have you been wondering how to open or start an online boutique? Did you think it was outside of your reach? I'm here to tell you its not! If you've ever thought about opening an online boutique, this I the video for you! Listen to this episode and I'll tell you how simple it is to start an online boutique by giving you step by step instructions. By the end, you'll be ready to start the process of opening an online boutique! Try Shopify for FREE: bit.ly/emilyshopify Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Want to learn how to price your product assortment for profit? Not sure how to handle vendors who require MSRP? Looking to offer free shipping but not sure if you can afford it? Listen to this episode to learn how to figure out what you need to pay at wholesale, why MSRP items shouldn’t be the bulk of your assortment, and how to offer free shipping without it coming out of your pocket! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Looking to open your boutique but not sure if you want to open brick and mortar, e-commerce or mobile? I am going to take you through the pros and cons of each one to help you make that decision! Listen to this episode for all of the tea on what it takes to own a brick and mortar, e-commerce or mobile boutique from a successful boutique owner! Boutique Basics Bootcamp LIVE opens June 11th, 2020! www.boutiquebasicsbootcamp.comMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

For this bonus podcast episode, we have turned a Facebook Live hosted by Christine McAlister of Life with Passion into a podcast! Emily and Christine have a candid conversation about how online businesses are doing 5 figures a month right now. Listen in to hear: -What's actually selling + trending right now for women globally (we've got the inside scoop, and it's SO GOOD!) -How this plays out for both services and physical products -What we've been investing in ourselves Make sure that your rate, review, and subscribe before you leave! FB Ads in a Weekend: https://bit.ly/FBadsinawknd Boutique Basics Bootcamp: www.BoutiqueBasicsBootcamp.com Clients + Cash with Christine McAlister: http://www.lifewithpassion.com/clientsandcashMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&

On this weeks' episode, Emily interviews one of her Mastermind clients, Andrea Rahal. Andrea's story is both unique and inspiring because, unlike many of Emily's students, she doesn't own a traditional clothing boutique. A graphic designer and photography major, Andrea had always dreamt of building a place to display and sell both her creations and other local artists. Her love for handmade and letterpress products inspired her to open a boutique where beautiful gifts can be displayed and loved by the customers of Inkwell Modern Handmade. Andrea shares some of the mindset and business practices that she continues to implement that have helped her build a successful boutique over the last nine years. Connect with Andrea: Instagram & Facebook: @inkwellboutique & @inkwelloriginal https://inkwellboutique.ca/ https://inkwelloriginals.com/ RESOURCES: My FREE Facebook Community: bit.ly/trucktribe FB Ads in a Weekend: https://bit.ly/FBadsinawknd ================================================== SOCIAL MED

There's a lot of confusion these days around what's going on with Facebook. It's true - social media is constantly evolving and its up to you as a business owner to go with the ebb and flow of those changes. It's time to stop blaming the algorithm as the reason why your business page isn't growing. Emily is going to share a few tips on how to utilize Facebook ads and IG ads to better your business. Listen to his episode to learn how to use social media as advertising for your business, why a Facebook pixel is important, and when you should use the "boost" button on your posts. Facebook Ads in a Weekend course: http://www.facebookadsinaweekend.com/ Want more exclusive FREE podcast episodes: https://bit.ly/BYBpodcastextraMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A

On this week’s episode, Emily talks with Kinzie Madsen, branding expert, and intuitive coach. If you’ve been struggling with your branding or messaging, this is the episode for you to listen to! Kinzie is the creator of Boss Babe Branding school which was created to help teach why branding is important and what does that mean for your business. As a graphic designer, her intuition and boldness surrounding branding is next level and is what makes her such an incredible entrepreneur. No matter what stage you are at in your boutique business, this episode is going to give you some amazing knowledge bombs surrounding branding that you can implement into your boutique. LISTEN NOW HERE: bit.ly/boostyourboutique on iTunes or bit.ly/boostyourboutiquestitcher on Stitcher Connect with Kinzie on Instagram: @kinziemadsen ================================================== RESOURCES: My FREE Facebook Community: bit.ly/trucktribe "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K "The Ultimate

On this week’s episode, Emily talks with Jill Tanner, owner of Southern Honey Boutique and Market 2 Boutique, on her success over the last 5 years. Southern Honey has an amazing social media presence, two locations, and Jill is a shining example of many of the concepts Emily teaches in her courses. Jill has mastered the concept of pivoting her business. One of her biggest business pivots has been the creation of the Market 2 Boutique app which can be integrated into Shopify and Comment Sold or can be used on its. It's an amazing tool to help you keep track of your orders! We love businesses that support other businesses and Market 2 Boutique is no exception to that! So much so that they have offered Boost Your Boutique listeners a coupon code for 20% off. Use Coupon Code: Emily20 https://market2boutique.com/Mentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Onl

407: A Conversation About Life & Business RIGHT NOW with Tracy Litt by Boutique Advice, Life Coaching, Business TipsMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training