Wait What Really Ok With Loren Weisman

Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place.S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging as a first step. Of course, messaging will shift, move and motion, but in my experiences, I have seen both small and large organizations save a fortune when they can work from a messaging palette that is not just pretty words that hit the intention of the client and the marketing company, but also taking into consideration...Identity,Integrity,Oversaturation,Perceptions,Connotations,Comparatives,Competitive,Optics,Temperature,Timing,and more.The way many of the less than moral marketing types run to hype, pressure, spam and quickly shifting the message campaign by campaign, it ends

With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize. S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than you may realize. At the same time, that tone, temperature and authenticity in your reviewing can result in connecting people to you indirectly to learn about what you do or what you offer. By getting out of the oversaturated mindset of needing to market at every moment and using some of these social sites as social sites, this can creating an inviting and engaging way to connect to people and maintain that connection. Then, for some, they might click through to your products, your pages, your products and businesses. In that transition, it can reveal more of a connection for those tha

Brand Messaging Strategist Loren Weisman on success books. Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books everyday. S7.E3.N116 Brand Messaging Strategist Loren Weisman on success books take a deep dive in to a world of literature where the quantity outweighs the quality and even the term author has seen a reduction in authority.Success is a very personal and at the same time very subjective term. It is also an addictive one. So many have chased the ideas of success through motivation, inspiration and any success story that can allow someone to emulate or copy it for the same result or better. One of the problems is that every path to success has many different factors and metrics to it. Many also do not fully understand the extent or involvement of others that allowed that success to happen too. And one of the biggest problems is the author of the success book that has had no success whatsoever. They t

So many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or authority. Many are selling exactly what people want to hear but are unable to deliver what they claim. Here are some core touch points to look and look out for. Validation and vetting validity for those you want to hire is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E10.N113 hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about some things to look for as well as what to look out for. In a time when so much of the life coaching, business coaching and so many of the so called experts have gone online and are out there saying they have all the answers for your business, it is sad to find that the majority have no place, no authenticity and no authority in their claims. This is not saying that list includes all of them by any means. However, this is a snake oil sales arena and many people are getting taken and taken adv

Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album. Music Business ghost drumming. Being a ghost in the machine is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E09.N112 hosted by Messaging and Optics Strategist Loren Weisman who was a former ghost drummer at one time. On a completely different level, these ghost players not only served to help the recording, but they also served to help the messaging, the brand and the optics of the band or artist. It took humility and it took honor. It is hard to have a whole bunch of people asking you to prove your work., For others, friends would play the guessing game. I would just stick with the, I can not confirm or deny and leave left it at that. There was also the nasty side of it. Walking in to a toxic zone where someone had been told they were not going to play on the track or album. Then you are the one s

It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book. Authoring an authentic book to spotlight your knowledge is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E08.N111 hosted by Messaging and Optics Strategist Loren Weisman. If you are looking to write a book rooted in the authenticity and authority to spotlight what you know, consider some of these thoughts and ideas in this podcast. This podcast is not focused on discouraging anyone from writing a book. If you have a book in you that represents your authenticity, your authority and your knowledge, by all means, write that book. But, if you are trying to write a book for only hype, promotional and marketing reasons, writing a book, might not be for you. Remember, Weisman says..“Publishing a book does not make you an authority or an expert. Authorship d

How will blockchain change the world? The borderless payment system.The FSG Messaging and Optics Podcast Wait What Really OK Episode 86 is hosted by messaging and optics strategist Loren Weisman. Loren opens a confusing jar filled with words like blockchain, crypto-currency and digital currency with Douglas P. Fish. Douglas P. Fish is the Owner and Educator of Fish Stewarding Group. His down to earth, easy to understand definitions and views on digital currency are worth a listen and a review. With many in the digital currency game that push, pressure and even insult if you are not buying, Fish takes an approach of informing and empowering individuals with the best information to make the best decisions. No links to tell you what to buy, where to buy, when to buy or how to buy. This episode is featuring a guest that is here to share information and ideas that can help to clarify and explain the foundation of what has the potential to be the greatest game changer of anything we have ever seen. This goes beyon