Hard Facts

This week let's talk about a new roll out you'll want to capitalize on and audit. Yes, one more thing to pay attention to, but honestly if after you watch Hard Facts this week you feel that way, you're missing the boat on existing organic opportunities.

Are you treating every customer like they’re the same? Stop it.   This week I’m talking about how to collect data from your audience, and make your content and offers specific to your audience.

Wondering how to increase engagement with your content? This week I'm sharing one quick modification you can make to your ads that can result in a big change. Learn more in this week's Hard Facts. Have a topic you want me to cover? I'm always looking for suggestions! Comment below and follow us on Facebook.

Are you focusing too much on your efficiencies and not enough on your inefficiencies? While this may sound like the right approach to take at first, there is a better, and smarter, way to allocate your budget. 

Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns contain the basics. Practical marketing is your foundation, allowing you to build upon it with bigger and better tools. Learn more about implementing the basics in this week's Hard Facts.   Now you're ready to launch a successful campaign with a practical marketing strategy. Have a topic you want me to cover? Email me at [email] and let me know, I love reading your suggestions!  

Worried about size? This update lets you leverage more data in customer match.   Learn more about THE UPDATED feature in this week's Hard Facts.    Now you're ready to take your advertising strategies a step further! Have a topic you want me to cover? Email me at [email], I'd love to read your suggestions! 

Want to increase your click through rate and engagement?   Today, I'm sharing one simple trick (and one simple word) that can lead to big results. Learn more by watching this week's Hard Facts.   So what do you think, is this something you'll be trying in your ad copy or next blog post? Email me at [email], I'd love to hear your thoughts! 

Your recipe is going public. Your Facebook recipe that is. Due to recent transparency issues, Facebook is rolling out an update that allows competitors view all of the ads associated with your page. Learn how this can work for you in this week's Hard Facts with Samantha Cunningham Zawilinski

Have you considered utilizing a mobile SMS campaign? Companies like Warby Parker and Chipotle have developed SMS marketing strategies that engage customers in a fun and convenient way, while simultaneously moving those same customers down the sales funnel, and you can do the same! A text message strategy can be utilized in many different ways, and can be extremely valuable for your business, but be sure to take the proper steps to ensure that your campaign follows all legal rules and regulations before you launch! Want to learn more? Watch this week's episode of Hard Facts withSamantha Cunningham Zawilinski for more ways you can utilize an SMS strategy.

Hashtags, when used correctly, allow your content to be found by those who are truly interested in your business and what you have to say. Learn more about hashtag best practices in this week's Hard Facts. What are some hashtags you use on Instagram that have been working well for your brand?

Our phones are our lifelines. We store so much information on them that the thought of having our cell phones hacked is a terrifying one.    With that being said, there are steps you can take to secure your phone and make sure that your information isn't taken advantage of. Learn more in this weeks Hard Facts.   Do you have a topic you want me to discuss in an upcoming episode? I'd love to hear your suggestions. Email me at HardFacts@ppadv.com and let me know!

Looking to syndicate your content? Well, it's now easier than ever to do so. Watch this weeks Hard Facts and learn how Facebook and Instagram and changing how we share our stories.  

Are you on Facebook right this second?  We know Facebook is a high-converting platform, especially with video. Are you doing the most to make sure your videos are impactful and effective? If not, I have a few tips to share on this week's Hard Facts.

Failure is a fact of life. Don't let this scare you though; failing is not the end of the world.

Still trying to figure out which way to film your Facebook videos? Then maybe it's time to move your efforts over to another social platform... LinkedIn. As a newly added capability, video on LinkedIn allows you to not only use this visual medium to promote your content for up to 10 minutes, film vertically or horizontally, but most importantly obtain valuable analytics competing platforms don't yet offer. On this week's Hard Facts see what makes LinkedIn a game changer for you business when it comes to video content and analytics!

Eclipse Your Competition

Sometimes a personal touch goes a long way towards building relationships for your business. 

Lets take a second to think about your hiring process. Do you recruit or hire? This week on Hard Facts I'm talking about the difference between the recruitment and hiring- two things that are often mistaken for one in the same.   As a business owner or manager within your organization, it's important to know these differences and understand how they influence your process. At the end of the day, recruiting top-notch talent is something we all want to do. Watch this week's episode of Hard Facts to understand the difference and get a few tips on how to implement these processes for your own business.   Click the video below to learn more:

We need to talk -- but when it comes to talking to our customers, we have to do it on their terms. This week on Hard Facts, I'm talking about an update that will increase your call to actions and let you have discussions with your customers the way they want to.