Pixels & Ink By Mindfire | Case Studies, Interviews, & Tactics For Multi-channel Marketing Automation, Direct Mail, & Faceboo

Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). To help you up-level your skills and technology to meet the em