Pps Pricing Podcast

Informações:

Synopsis

The Professional Pricing Societys mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. We do this by providing a multi-platform forum through which exceptionally talented and creative experts can exchange cutting edge pricing strategies, tactics and technology. In short, we connect great ideas with great people.

Episodes

  • Fearlessly Raising Prices

    16/03/2023 Duration: 15min

    With inflation, costs are going up, margins are being squeezed, companies need to raise prices, but many are scared.  They may have already had a price increase and are afraid of another.  What should they do? Mark Stiving is an educator at heart and a pricing enthusiast by education and experience. He has led, coached, and taught businesses about value-based pricing for 30 years. Mark has driven company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit. He started and sold three companies and has written three books on pricing and value:  Impact Pricing; Win Keep Grow; and Selling Value. His biggest thrill is helping clients have Aha moments.

  • How to Grow Your Top Line in a Down Market

    01/03/2023 Duration: 24min

    As the economic outlook continues to be murky, plenty of companies are making cuts. But you can’t cut your way to prosperity. There are often-overlooked opportunities to grow the top line — a lot and fast, even in the face of a down market. Jason McDannold and Yale Kwon lead the private equity commercial transformation practice at AlixPartners and would like to discuss several key tactical opportunities on how to sustain growth in a downturn economy. AlixPartners is a results-driven global consulting firm that specializes in helping businesses respond quickly and decisively to their most critical challenges—from urgent performance improvement to complex restructuring, from risk mitigation to accelerated transformation.

  • Beating Inflation and Agile, Concrete and Effective Corporate Guide

    22/02/2023 Duration: 25min

    Beating Inflation explores how inflation affects all aspects of a business. This is not a pricing book, but it dives into all areas of the operations of a business and how they need to respond differently to inflation. Adam Echter is a Partner and Head of the Silicon Valley office at Simon-Kucher. For 17 years, Adam’s career has focused on value-based sales. He gained 12 months of focused sales training at The Timken Company and then worked in outside industrial sales for the next five years. During his time in industry, Adam developed his sales skills from outside sales to restructuring, engaging, and empowering sales teams for industrial companies of various sizes, ranging from 100 million dollars to several billion. He has helped design pricing and sales organizations on three continents, installed enterprise-level pricing software for several Fortune 100 companies, and supported sales engagement for thousands of sales professionals around the World. Adam joined Simon-Kucher in 2012 and his consulting acti

  • Pricing As a Growth Lever for SaaS Companies

    15/02/2023 Duration: 19min

    SaaS companies have historically overlooked pricing as a lever for growth, focusing instead on customer acquisition. But with many customers tightening their belts and investment capital harder to access, the fundamentals are more important than before. New pricing strategies such as Usage Based Pricing are coming into the spotlight. Experimenting with and implementing metering and hybrid pricing strategies in 2023 can not only help SaaS companies retain customers and survive, but an innovative new strategy could even unlock previously untapped avenues for growth.

  • A Holistic Approach to Pricing Power

    09/01/2023 Duration: 23min

    Per is a thought-leader in all things pricing with a specialization in teaching companies how they can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for major conferences, appears regularly on podcasts and business radio shows, and is regularly quoted in the financial and business press. His new book, “The Price Whisperer - A Holistic Approach to Pricing Power” is available at booksellers nationwide and online.

  • Designing an Analytics-Based Pricing Framework

    02/12/2022 Duration: 15min

    This episode will be geared towards introducing the audience to the best practices in pricing processes from around the world which can be implemented immediately.  We will conclude this episode with a look ahead on how some of the latest  technologies can be implemented into the pricing frameworks of the future.  We will answer questions like: -Can I use any best practices for quick wins with pricing?  -How does pricing work differently in times of high inflation?   -What is the difference between pricing infrastructure for B2B and B2C?  -What aspects of pricing should be handled in house vs outsourced?  -What aspects of pricing should be handled by personnel vs automated?  And much more! Speaker Info: Kiran Gange is the CEO and founder at RapidPricer, an Artificial Intelligence based  company in Amsterdam that specializes in reducing food waste through real time  pricing for retailers. Previously, he had founded CustoLogix in the year 2008 to help  ret

  • B2B Pricing Best Practices: Real Case Studies & Pricing Experts

    01/12/2022 Duration: 21min

    Business-to-Business companies are facing an unprecedented number of challenges now including pressure from customers’ purchasing departments, uncertain supply chains, raw materials cost changes, turbulent times, and more. This podcast will discuss best practices that you and your company can use to capitalize on your opportunities. Instead of academic theories, we will review real-life examples where companies used business acumen and the value they provided to the marketplace to thrive despite the obstacles that they faced.

  • Democratizing Access To Better Pricing

    23/11/2022 Duration: 26min

    Speakers Matt Johnston, Founder and CEO of EPIC Conjoint, and Robert Ribciuc, Managing Partner of EBITDA Catalyst, provide answers to pressing pricing questions centered around democratizing access to better pricing  methods. They address concerns such as: 1. Why expanding access to better pricing tools and insights to more actors in the economy matters. 2. How Epic Conjoint is creating faster, more accessible solutions for pricing research. 3. How EBITDA Catalyst is using its Mission-Driven Pricing framework to contribute pricing insights to SMBs, start-ups and non-profits. In addition they'll answer questions like: a) What does “democratizing access to better pricing” mean to each of you? b) Why is this something you get excited about? c) Can you give me an example or two from your specific firm’s work? d) Is democratizing access not, at some level, cannibalizing higher value business? e) How does knowing each other and that both of you care about this help you as you balance this against other priori

  • Trends & Pricing Strategies for This Holiday Shopping Season

    14/11/2022 Duration: 30min

    Simon-Kucher consumer and retail expert and Partner, Shikha Jain, discusses the expectations and best practices for this holiday shopping season, including trends in consumer behavior and spending, the impacts of inflation on shopping carts and budgets, where and when you will see shoppers, and the effects of rising inventory glut. Jain answers questions such as: - Discuss the Holiday Shopping study and what it exposes about inflation and other economic trends in 2022. - How can retailers respond to these trends? - Do shoppers value experiences or products more now, considering the pandemic?  - Which promotions should shoppers expect the biggest discounts from this season? - Why is Black Friday, in general, important to a company's bottom line? - Which group of shoppers will be doing the most shopping this season?

  • Barrett Thompson: The Omnichannel Dilemma

    29/09/2022 Duration: 19min

    Customers expect their vendors to offer them a seamless omnichannel buying experience across all sales channels. Omnichannel selling creates a dilemma for B2B pricing teams due to inherent product and price complexity and the widespread practice of negotiated pricing. How do you offer the right price, accurately and immediately, whether a customer interacts with a visiting sales rep, a service rep at a branch counter, a call center rep or your web shop?

  • Robert Ribciuc

    15/04/2022 Duration: 24min

    Robert Ribciuc by Professional Pricing Society

  • "Selling Value" w. Mark Stiving of Impact Prcing & #PPSCHI22 Breakout Speaker

    21/03/2022 Duration: 12min

    Salespeople always seem to ask for discounts. Do we really need to approve them? They are told to sell value, but if they don’t even know what value means, how can they? Let’s talk with Mark about how we can help salespeople win more deals, at HIGHER prices.

  • Behavioral Pricing: Shifting The Paradigm

    23/11/2021 Duration: 27min

    The value-based pricing model as well as the respective tools like conjoint analysis are still building on the assumption that customers behave like the famous ‘Homo economicus’ – perfectly informed selfish and rational decision makers with stable preferences. In other words, value-based pricing is leaving significant margins on the table, as it is not really capturing the psycho-logics and predictable mistakes in human purchase decisions. Behavioral Pricing is equally well equipped to develop an optimal pricing strategy as it is to provide appropriate tools to actually execute it. Besides helping to design more profitable pricing strategies, it will also help to minimize the famous clash between pricing and sales when strategy hits practice at the end of the day.

  • B2B Pricing In Inflationary Periods

    29/09/2021 Duration: 21min

    We are living in a period characterized by inflation and volatility. Over the past year, the increase of commodities and business expenses have put a strain on the bottom line. This problem is exacerbated by the fact that customers are struggling with the same input cost shifts and seismic changes in demand making it difficult to simply pass on cost increases. Through practical examples, participants will be armed with a blueprint of how to take immediate action.

  • CPQ: Configure Price Quote - The Total Business Approach

    23/02/2021 Duration: 14min

    Configure, Price, Quote “CPQ” is a business process supported by software technology and includes much more than just what the names suggest. It is an old methodology from the 1970’s that has become a hot topic today. It is not just the software, it is a total business process approach. If you want to learn how CPQ works, what it really means and why it is the most powerful tool for any corporation please join us for this podcast. As an added bonus, we will cover how to avoid the major pitfalls inherent in CPQ as well. Learn more about Lydia Di Liello, CEO and Founder, Capital Pricing Consultants: http://capitalpricingconsultants.com/

  • Close the Pricing-Rebate Management Loop

    24/09/2020 Duration: 12min

    Most pricing professionals agree that they are not using rebates effectively, because it makes their pricing strategy overly complex and the permutations and combinations on rebates themselves become unmanageable. Simple questions such as, what rebate is a customer eligible for – or is likely to become eligible for – based on their performance, in a month, quarter, or year –are all too hard to answer. Enter- Machine learning. When pricing and rebate management processes are seamless and intelligent, rebate offers can become increasingly sophisticated, deal margin visibility will improve, and corporate financial proformas will become more accurate.

  • Negotiation Skills For Pricers And Sales

    25/08/2020 Duration: 16min

    Businesses face unprecedented pricing pressure as a direct result of sophisticated procurement organizations. Pricing, sales and finance leadership across all industries are engaging in challenging negotiations with highly trained procurement professionals. This course provides specific actionable negotiation strategies, as well as examples and tactics to refute even the most difficult procurement group. Help your sales, pricing and finance teams up their game and capture more of the value that they deliver to their customers.

  • Human Capital in Pricing

    18/02/2020 Duration: 07min

    Diversity, inclusion, and equity matter deeply to businesses, but even more to the pricing function. How can equity drive smarter pricing decisions and grow your bottom line? In our latest Pricing Podcast, Hillary Gretton, MBA, CPP, Associate Director, Commercial Data Strategy with Greenwich Biosciences is sharing how she approaches Human Capital in Pricing. Check it out here. Would you like to hear more and ask Hillary your questions about Human Capital in Pricing? Join us for the 2020 PPS Virtual Summit on March 4 to hear even more and ask your questions live. The Summit is By Practitioners, For Practitioners. Secure your seat today at pricingsociety.com.

  • Competitive B2B Pricing For Complex Systems

    10/02/2020 Duration: 12min

    Complex systems are a challenge to price due to many components, but mainly that no two solutions are the same. So how do we avoid the pitfalls of margin percentages and measurements that have nothing to do with our customers perceptions of value or the competitors offer? The solution is a methodical approach to consistently deriving an understanding of market pricing. This session covers a thorough-level review of the approach refined over 29 years. Visit pricingsociety.com to register!

  • The Successful Pricing Transformation Journey

    07/02/2020 Duration: 14min

    Did you know that complex organizational structures can make or break your pricing journey? The navigation of these structures is a required skill. So how would you spend the first 6 months of a pricing transformation journey? In our latest Pricing Podcast, Stephan Liozu of Thales is sharing how he approached their transformation under his leadership. Do you want to learn more and ask Stephan your questions about Pricing Transformation? Join us for the 2020 PPS Virtual Summit on March 4 to hear even more and ask your questions live. The Summit is By Practitioners, For Practitioners. Secure your seat today! pricingsociety.com.

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