The Therapist Experience Podcast By Brighter Vision: Marketing & Business Lessons For Therapists, Counselors, Psychologists &

Business 101 for therapists. There’s no other way to describe this episode. After building and closing down one private practice, Stephanie Adams understood she needed to transition from being a generalist to a specialist. She defined her Unique Selling Proposition, understood her lifetime value, and began marketing to generate a positive return on investment for […] The post TTE 18: From Generalist to Specialist: The Journey to a Unique Selling Proposition with Stephanie Adams appeared first on BrighterVision.com.

Who is your ideal client? Where do they socialize? What kind of networking do they do? What do they look like? How old are they? Kids? Married? Divorced? These are just some of the questions you need to ask yourself when growing your private practice. In this episode of The Therapist Experience, Ron Gad and […] The post TTE 17: Creating a Professional Avatar to Find Your Ideal Private Practice Client appeared first on BrighterVision.com.

Investing in your business is critical to helping you grow a thriving, successful private practice. And it wasn’t until April invested in the Business School Bootcamp through ZynnyMe that she discovered her niche and her private practice exploded. In This Episode, You’ll Learn: Best Marketing Move for Business Networking and building relationships with colleagues Links […] The post TTE 16: How Business School Bootcamp Helped Ignite April Forella’s Private Practice appeared first on BrighterVision.com.

Rebecca Wong has built a thriving private practice business by seeing fewer weekly clients & not taking insurance. How did she do it? The key: Growing beyond standard one-on-one client-therapist work. In This Episode, You’ll Learn: Best Marketing Move for Business Crafting a story that connects to your ideal plan so that when your potential […] The post TTE 15: How to Stop Taking Insurance & Grow A Practice Beyond 1-1 Client Sessions appeared first on BrighterVision.com.

Building a private psychotherapy practice isn’t an overnight endeavor. It’s about relationships. And you need to be able to show up everyday and build those relationships in order to build a thriving private practice. Melissa Fritchle shares her therapist experience in this process. And she shares how she showed up everyday cold calling potential referral […] The post TTE 14: How to Start Building a Referral Network by Cold-Calling Potential Referral Sources appeared first on BrighterVision.com.

When Jeffrey Sumber opened his private practice, he spent six months working his tail off to get to 12 consistent clients. But once he hit that magic number, the momentum began building into an unstoppable snowball. And that’s what happens in business. You market yourself, you build relationships and networks, you build referral sources… And […] The post TTE 13: From 0 to 12 Clients in 6 Months: How to Use Momentum & Build Upon Little Wins in Private Practice appeared first on BrighterVision.com.

Margaret Thompson wrote one ad. Just one. And that advertisement for in-person seminars immediately led to hundreds of calls and formed the foundation of a thriving private practice. For a little teaser: Margaret uses in-person seminars the way many people use webinars these days: An ad gathers interest, people sign up, Margaret and her team […] The post TTE 12: One Ad, Hundreds of Phone Calls, and Navigating the In-Between appeared first on BrighterVision.com.

When Jennifer Bullock transitioned to private practice, she had a 1 year goal of revenue and the number of clients seeing her. Thanks to her comprehensive and creative Internet presence, and only focusing on one or two social media avenues, she hit that goal in 3 months. Session 11 shows you how she did it! […] The post TTE 11: Investing in a LinkedIn Presence to Grow Your Private Practice with Jennifer Bullock appeared first on BrighterVision.com.

Getting consistent referrals to your private practice is the cornerstone of success. But where do you begin? Christopher Holtz spent 9 months building a network of referral sources and seeing clients, all while working a full-time job in a group practice. In what little spare time he had, he’d pound the pavement, walking into the […] The post TTE 10: Getting The Phone to Start Ringing in Private Practice appeared first on BrighterVision.com.

If you are in private practice, you are not a psychotherapist. You are a small business owner. Sure, you have clients to see. But that’s only half of your job. The other half of your job is running a business. And if the business owner doesn’t do their job, you won’t have clients to see. […] The post TTE 9: I’m a Psychotherapist … No, You’re Not. You’re a Small Business Owner appeared first on BrighterVision.com.

If you’re a generalist, most people won’t remember who you are. If you want more referrals to your private practice, people need to remember you. And they only remember you if you’re a specialist. Steven Unruh of Unruh Mediation shares his Therapist Experience in this fantastic episode on generalists vs specialists. In This Episode, You’ll […] The post TTE 8: How to Get People to Remember Who You Are & Refer Your Practice appeared first on BrighterVision.com.

While Psychology Today and a great website are important marketing pieces, it’s still possible to grow a thriving private practice the old fashioned way: Face to face marketing and interactions. Amy Fehlberg shares how she has allowed referral sources to know, like and trust her by pounding the pavement, and having as many face to […] The post TTE 7: Using Traditional Face to Face Interactions & Marketing to Grow a Private Practice appeared first on BrighterVision.com.

What happens when sex, LGBTQ+, religion & marketing collide while opening a private practice in a conservative area? Tamara Powell shares her experience in starting Arya Therapy. In this episode, you’ll hear about how Tamara experienced pushback from the local community and established private practices due to her unorthodox marketing approach and the niche she […] The post TTE 6: What Happens When Sex, LGBTQ+, Religion & Authentic Marketing Collide in Private Practice appeared first on BrighterVision.com.

Kelley Kitley has managed to ignite her private practice on fire through a combination of hustle, passion and growing a brand for herself on Facebook. Have you ever had a client come to you and say, “You’re fabulous with your marketing?” If not, then you need to listen to how Kelley started and grew her […] The post TTE 5: How Kelley Kitley’s Hustle & Passion Ignited the Rapid Growth of Her Practice appeared first on BrighterVision.com.

If you’re not charging enough as a therapist, you must listen to Diann Wingert share her journey from charging $100 per session to $220 per session. By going from a generalist to a specialist, Diann realized she could charge more, provide better counseling, and enjoy being in private practice more. In This Episode, You’ll Learn: […] The post TTE 4: Diann Wingert Shares Her Journey to Working with Only Women Over 50 appeared first on BrighterVision.com.

Dr. Heather LaChance gives therapists a full MBA in just 40 minutes. She learned that therapists under marketing themselves, and decided that when she started her private practice, she would not fall into that trap.  She provides so much great value here! You don’t want to miss this one. In This Episode, You’ll Learn: A […] The post TTE 3: How Dr. Heather LaChance Used Diverse Marketing to Skyrocket Her Practice appeared first on BrighterVision.com.

Mercedes Samudio from The Parenting Skill shares her experience in niching down to Parent Coaching and how she uses Facebook marketing to get clients. In This Episode, You’ll Learn: How Mercedes’ practice exploded once she decided to niche down specifically into parent coaching How to use Facebook Ads, LeadPages and webinars to create a well-oiled […] The post TTE 2: How Mercedes Samudio Niched Into Parent Coaching & Her Practice Exploded appeared first on BrighterVision.com.

Ernesto Segismundo shares how he used social media & video marketing to grow a thriving group practice with 3 different offices. In This Episode, You’ll Learn: How to pick yourself up after having a marketing initiative fall flat on its face How to utilize your existing social network to help sponsor a workshop and get […] The post TTE 1: Using Video & Social Media Marketing to Grow a Group Practice appeared first on BrighterVision.com.