Synopsis
Short podcast interviews about the business of organisational and personal communication -- by Stephen Waddington
Episodes
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#FuturePRoof podcast: Celebrating Mary Meeker
25/06/2019 Duration: 23minIn the June edition of the #FuturePRoof podcast Sarah and Stephen Waddington celebrate the latest State of the Internet Report by analyst Mary Meeker. The 300+ page annual report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: Celebrating over 60s in public relations
10/05/2019 Duration: 20minIn the May edition of the #FuturePRoof podcast we discuss: Protecting your creative ideal and intellectual property with a shout out to Manifest’s work for Brewdog The PRCA Census 2019 which finds the PR industry in the UK is worth £15billion and employs 95,000 people but isn’t making progress on diversity and socioeconomic issues despite best efforts The Cision Global State of the Media Report 2019 with insights for pitching to time-pressed over worked journalists The influence of the Trump playbook in local politics in the North East during the North of Tyne Mayoral election Book recommendations: Airhead by Emily Maitlis and The Joy of Work by Bruce Daisley Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Cl
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#FuturePRoof podcast: LinkedIn porn, don’t do it kids
18/03/2019 Duration: 20minIn this edition Sarah and Stephen discuss: Tim Berners-Lee and the Internet at 30; the House of Lords Select Committee report on Internet regulation; Senator Elizabeth Warren‘s blast at tech platforms in Presidential bid; Facebook and Instagram outage; the Organ Donation 'opt out' bill receives Royal Assent; Red Nose Day backlash; International Women’s Day washing; #CommsSchool on how to blog; and environmental activist Greta Thunberg.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: Socially Mobile
17/02/2019 Duration: 25minIn this latest edition of the #FuturePRoof podcast we ask whether the Fyre Festival was less a PR disaster or more bad business. We explore the Edelman Trust Barometer and find good news for employee advocacy. Professional blogging is changing as people find news ways to create content and build networks. There’s a new initiative from the CIPR on procuring professional services and the PRCA has launched a virtual agency group. Stephen’s created a virtual school to help students build their professional profile and get ahead, and Sarah’s launching a charity to tackle social mobility through educational grants.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof: Robots to try at home
06/01/2019 Duration: 36minThanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast (Series 2, Ep 4): A conversation at BledCom
08/07/2018 Duration: 33minSarah Hall and Stephen Waddington talk about the highlights of BledCom 2018, the 25th international public research symposium. Presentations and panel discussions tackled the conference headline - A World in Crisis: The Role of Public Relations. Sarah and Stephen talk about PR for good and bad, media, professionalism, organisational purpose, education and the relationship between academia and practice.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast (Series 2, Ep 3): Celebrating the NHS at 70 and the future of healthcare
30/05/2018 Duration: 33minIn this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss: the value of earned media and the Royal Wedding; Twitter timeline troll tweaks; WPP post-Sorrell; the impact of tech on PR skills; Facebook’s dating app; Google Home Assistant and other robots; Childish Gambino’s This is America; the Government Communication Plan 2017/18; a new Platinum podcast with Prof Anne Gregory and Dr Jon White on PR as a management discipline; and the Cluetrain Manifesto.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: stop posting shit on the internet
24/04/2018 Duration: 29minIn this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss the CIPR; Facebook; Wetherspoons; #AIinPR; and the #FuturePRoof NHS project. #1 CIPR President’s update: CBI membership It’s been a while since we caught up to record a podcast. Sarah’s been busy juggling her commitments as President of the CIPR, with her day job as agency boss. She‘s reinstated the quarterly report and talks through the highlights of her first three months. The CIPR has joined to CBI to assert the value of public relations to business. #2 Facebook data scrutiny; regulation inevitable The conversation around Facebook and data privacy has grown louder throughout the year. The Cambridge Analytica investigation by The Guardian has brought a fresh round of scrutiny from the UK and US governments. Some form of regulation seems almost inevitable. #3 Social media fails at scale; it’s a conversation Wetherspoon closed down its 600 social media accounts last week. The pub chain had an account per property that was us
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#FuturePRoof podcast: how was half term for you?
18/02/2018 Duration: 30minIn this edition of the podcast Sarah Hall and Stephen Waddington discuss accountable leadership in the charity sector; persuasion and polarised media; influencing Brexit; the PRCA’s diversity toolkit; tech in public relations; and upcoming events.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: breaking and mending stuff
24/12/2017 Duration: 31minIn this #FuturePRoof podcast we discuss abuse on social media, diversity, Storify’s closure, Time’s person of the year, #AIinPR and our goals for 2018.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: slurp, slop and scrawl
21/11/2017 Duration: 24minThanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: celebrating the CIPR and the NHS at 70
21/10/2017 Duration: 32min#CIPR70, Twitter discourse, the implications of a declining regional media on society, a new #FuturePRoof project, and new contributions are all among the topics discussed on the latest podcast.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: waterproofs and winter clothes
05/09/2017 Duration: 22minThe PRCA's ruling on Bell Pottinger, OFCOM and European Communication Monitor reports, the CIPR election, social media platform updates, and Twitter's application as a customer service tool are all among the topics discussed on the latest #FuturePRoof podcast.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: strawberry picking
22/06/2017 Duration: 28min#PRFest, Cannes, the General Election, the Meeker report and image recognition are all among the topics discussed by Sarah Hall and Stephen Waddington on the latest #FuturePRoof podcast.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: an afternoon snifter
05/05/2017 Duration: 29minFake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed by Sarah Hall and Stephen Waddington on the latest #FuturePRoof podcast.Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: you’re such a tease
10/04/2017 Duration: 15minA special edition of the FuturePRoof podcast reviewing the upcoming PRFest in Edinburgh. Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof podcast: squeaky toys
28/03/2017 Duration: 33minSarah Hall and I recorded a new edition of the #FuturePRoof podcast this week. Here’s what you’ll learn. Big Mac Twitter hack The McDonalds corporate Twitter account posted a tweet criticising President Trump earlier in the month. It was live for around 20 minutes before it got pulled. The management of social media accounts must be incorporated into corporate governance. Use two-factor authentication for the highest level of security. How to fight flawed metrics in public relations Advertising Value Equivalent (AVE) festers as a public relations metric. AMEC’s data suggests that around 20% of organisations worldwide still use AVE. In 2016 AMEC created an Integrated Evaluation Framework that works across all forms of integrated communications. It includes a comprehensive website of resource material and a free interactive tool. Please use it. Three things we need to fix about the internet Sir Tim Berners-Lee wrote an op ed on the 28th anniversary of the Internet citing three things that we need to do to sav
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A week is a long time in a #CIPRelection
18/09/2016 Duration: 18minThanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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Sarah Hall on the CIPR election campaign trail
05/09/2016 Duration: 19minSarah Hall in conversation with Stephen Waddington on her motivation and plan for standing as CIPR President for 2018. For more information please visit: www.sarahhallconsulting.co.uk/cipr-election/Thanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!
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#FuturePRoof at #PRfest
16/06/2016 Duration: 12minThanks so much for listening to our #FutureProof podcast. Moving forwards, we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us. We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest. So, what are you waiting for? Come on over! Click here to follow!