More Than A Few Words

SEO is a complicated topic.  But Nicole McCullum of Captivate Designs breaks it down to a few simple ideas every business owner can start using right away.  If you are lucky enough to be in NYC you can attend one of her upcoming two-day workshops.  More than a few words is a production of Roundpeg, a web design agency in Indianapolis

Welcome to More Than a Few Words – a marketing conversation for business owners. Each week, Lorraine Ball chats with industry leaders from around the world about marketing, social media, design, and technology.  The brief episodes are filled with practical tips and trends you can apply to your business today. More Than a Few Words is a part of the Digital Toolbox from Roundpeg. 

What do you think if polls? Love them? Hate them? Really don't care?   See what I did there? I asked you a question and gave you choices to make it easier for you to answer.  That is the key to a good poll.  In today's podcast, Sam and Lorraine talk about Facebook polls.   More than a Few Words is a production ofhttp://www.roundpeg.biz Roundpeg, an Indianapolis digital agency.   

People are significantly more likely to believe what other people, even strangers say about a business before they believe what is published on the company website.  People have always relied on the opinions of others.  Today, with so many online reviews sites, in all sorts of industries, it is easier than ever to find out what other people think.  This is an excerpt of a longer conversation, on all sorts of user generated content.  If you want to learn more about this topic, check out Lorraine's presentation at the 2014 MixWest Conference.  MTFW is a production of Roundpeg, a social media agency. 

Do you love Twitter?  Dana Nelson does.  In this episode, she shares success stories and tips for anyone hoping to make connections using Twitter.  More than a Few Words is a production of Roundpeg, a digital marketing firm in Indianapolis 

This week our guest is writer Sue Toth.  Sue provides writing and editing services, helping business owners tell their stories.  We talked about how to get started and where to find good ideas for your blog.  If you would like more information to help you start your blogging program, be sure to check out our workbook,   More than a Few Words is a production of Roundpeg, an Indianapolis Marketing Firm. 

Have you tried Facebook Live yet? Marketing strategist, Vanessa Cabrera thinks you should.  In this week's episode, she shared some of her favorite tips on how to get started, create a great video and then promote, promote, promote your content.  Don't forget to grab her checklist here.    More than a few words is a production of Roundpeg, a digital agency in Indianapolis

You can put anything you want on your Instagram account.  But if it is nothing but 300 selfies I am going to judge you. This week Lorraine rants a bit about this narcissistic practice and shares a few tips t creating a productive Instagram account for business.    More than a few words is a production of Roundpeg, a social media agency in Indianapolis, Indiana.  

Every entrepreneur faces challenges as they try to get their business off the ground.  Susana Fonticoba of www.rightclickadvantage.com & www.marketingsisters.com things women face additional challenges when it comes to pricing our services and speaking up about our expertise and our business.  More than a Few Words is a production of Roundpeg, a digital marketing firm in Indianapolis 

Talk companies about Yelp advertising and you will get an earful.  Much like Facebook and Google AdWords, business owners can use Yelp advertising to get preferential ranking and placement. The results, and perception, of Yelp advertising, are extremely mixed. For every success story, you’ll find another labeling Yelp advertising a scam. So what do I think? Is Yelp worth your hard-earned dollars?  Sam and I talked about this the other day. This is our conversation.   For more on this topic. check out the complete blog post 

Let's face it, sometimes things don't work out exactly the way you planned them. While this is true for all of us, it is especially true for small business owners Just when you think everything is just perfect, life hands you a lemon. Maybe your best employee decides to take a new job or your largest client decides it is time for a change.   Listen as Bryan Caplan of BJC Branding talks with Lorraine about the strategies small business owners need to transform lemons into lemonade and move forward.  Make a cold glass for yourself and spend a few minutes with us.   More than a Few Words is a Production of Roundpeg, a Digital Agency

Interested in starting your own podcast?  This week Lorraine chats with Debbie Dechambeau of the Select Business Team about the basics of podcasting. She also shares some ideas on how to use your podcast as a business tool.  If you enjoy the topic, be sure to check our blog at www.roundpeg.biz  for more on this topic.

In today's episode of More than a Few Words, Melanie Diehl , Your Social Gal talks about the importance of having a Google Business Page.  It won't replace your website, but it is a valuable tool to improve credibility and SEO for your core website.  More than a Few Words is produced by Roundpeg, a digital agency helping small business owners using social media, web design and content marketing tools to grow. 

Ready to jump into your web design project? Roundpeg web designer, Peter Wolfgram thinks maybe you should slow down.  It's not that he doesn't want to do the project, but he wants you to be prepared.  In this episode, he shares a list of things you should do before you contact him, or any web designer.  More than a Few Words is produced by Roundpeg, a digital marketing firm. 

Are you taking advantage of cross-marketing strategies to grow your business?  Vikram Rajan of Raviate  & PhoneBlogger.net thinks it is something every business should do.  Whether you are working with other companies who serve a similar target audience or asking your customers to talk about you on social media,  the possibilities are endless.    Listen as Rajam shares just a few cross marketing hacks in a conversation with Lorraine Ball of Roundpeg    

Every small business owner knows tt is hard to attract a steady stream of new customers. Nick Cavarra of Social Punch Marketing thinks there is a better way. We chatted about strategies to stay connected to your existing clients and drive repeat business and referrals through them.  More Than a Few Words is a production of Roundpeg, an Indianapolis Digital Agency. 

It is summer, and my guess is you are looking for fun and interesting things to do this weekend.  And if you are like Sam, our digital specialist you are probably looking at concert venue websites.   As he was planning out his weekend, he noticed lots of differences in the websites and was inspired to write a two-part blog post about the good, bad and ugly of event venue websites.     Listen to our short conversation hitting some of the highlights of what he learned along the way. 

I was introduced to the One Philosophy by Ellen McDowell the founder of Ellen McDowell – Your Social Butterfly.   We talked about the first three principals and how small business owners can apply them throughout their business but particularly on social media.  

Auto response campaigns make it easier to stay in touch with prospective and former customers, delivering relevant information at just the right time.  Moore than a Few Words is a production of Roundpeg 

Why You Need Employee Profiles On Your Website Every organization is made up of people. We know that, but some companies seem to be content to hide behind a faceless corporate profile. While that may be ok, for a large corporate entity, small business owners have a unique advantage as customers build relationships with individual employees. And, those relationships can be built in person and online. One way to start that relationship is by introducing your employees with an employee profile or interview.