Business Of Architecture Podcast

In this episode, we discuss escaping the commodity trap and how to get clients to recognize your value. Click here to read more about Identifying (and Communicating) Your Value As An Architect

In this episode we discuss specialization, competitive analysis, client research, and creating a growth plan for an architecture firm. Our guest is Bob Fisher, principal of Greenway Group and Associate Publisher at Design Intelligence. Click here to read more about Creating a Growth Plan for an Architecture Firm

In 2009 Cavin Costello packed his bags in Connecticut after graduating with a degree in architecture in the midst of the great recession. From the start, he recognized and acted on the importance of taking calculated business risks and investing in the business. In this episode, Cavin talks about the two tools he uses to find work at his young firm: his website, and the news media.   Cavin has an interesting strategy for getting featured in the media: just asking. But he does more than that. In this episode he shares his roadmap for getting featured in the media.   We also discuss:   His number one pointer for starting a residential design firm. The number one marketing tool that Cavin and his partner have leveraged to get new work. The digital tools that Cavin uses to keep overhead low and collaborate with clients and staff across the country.   Click here to read more about Getting Press For Your Architecture Work - What You Can Learn From This Residential Design Firm

In 2009, as a newly minted MArch graduate, Cavin Costello moved from the East Coast to Phoenix, Arizona with high hopes of finding his dream architecture job. Over the next 4 months, he sent out over 250 resumes and made hundreds of phone calls. His tale is an inspiring story of perseverance. Four years later he is a partner after starting his own design firm. Click here to read more about Never Give Up! Lessons Learned Starting a Design Firm From Scratch

On today's show, we talk with Mariana Idiarte about negotiating architectural contracts. She has worked with firms such as Rem Koolhaas' firm OMA to help negotiate architectural contracts. Here's the link to watch the video on YouTube: http://www.youtube.com/watch?v=iyO9A_CU80I Click here to read more about Negotiating Architect Contracts

Architect James Butterworth shares some of the tactics he has used to grow his young architecture firm. Click here to read more about Architect James Butterworth Talks Direct Advertising Methods For Architects

Here on the Business of Architecture show we talk about two words that don't often go together, money and architecture. Yes, we talk about what a lot of architects don't like talking about, how to make enough money as an architect to pursue the kind of projects you want to work on. Here on the show we believe that making good money facilitiates making good architecture and living a full life that isn't hampered by the stress of paying the bills or finding the jobs. In this episode, UK architect James Butterworth takes us on a journey through the economic crash, getting laid off from his corporate architecture job, to fully booking his architecture practice and looking to hire more people. James has figured out how to market and get more clients for his firm, he appreciates that you need various marketing channels to work simultaneously if you want real clients. Click here to read more about From "Let Go" to Starting An Architecture Firm In The UK: Architect Books Firm Solid

Click here to read more about Selling Architecture And Architectural Photography

What does it take to create a strategic plan for an architecture firm? How imporant is it? Can a firm be successful if it does not have a strategic plan in place? In today's episode we talk with Brian Lewis, principal of acla:works, one of the premier architecture firms in the Caribbean. Brian talks about the process of defining a market and developing a strategic plan. Click here to read more about Creating a Strategic Plan for an Architecture Firm

Is there any point in using social media for an architecture firm? Find out if social media is right for your firm in this episode of the Business of Architecture show. Click here to read more about Social Media for Architecture firms

In this episode we talk with Aurora Meneghello about why architects find it difficult to market their firms. Click here to read more about Making A Marketing Plan For An Architecture Firm

In this episode we talk with Kyle McAdams, AIA, about marketing an architecture firm (part 2). Click here to read more about How To Market An Architecture Firm Part 2

Marketing 101 for Architects - a conversation with the former managing director of marketing and business development for the American Institute of Architects. Click here to read more about How To Market An Architecture Firm Part 1

Click here to read more about Architecture Student Converts Bus Into Mobile Experiment - Part 2

You can find out more about his project at his website, HankBoughtABus.com where Hank and his two Justin Evidon and Vince Butitta have documented their road trip with pictures and photographs.    What originally attracted me to this story is not only the uniqueness of the project, but also the way they have embraced social media and online tools to share their experiment. This is a story that truly "went viral". I highly recommend you visit hankboughtabus.com just to feast your eyes on the amazing documentary-style photographs.   Click here to read more about Architecture Student Hits The Road - in His Thesis Project

Click here to read more about Internet Marketing for Architects

Today we talk about why architect Eric Corey Freed tells clients the kinds of buildings they need to build and not vice versa, the biggest threat to your success, how to get press as an architect, and the difference between architects who know how to market and those who don't, that is just a few of the topics we cover...so without further adeiu, here's the show...   Click here to read more about Succeeding As An Architect: What Is Holding you Back?

Click here to read more about Setting and Achieving Goals As An Architect With Eric Corey Freed

In this episode, we talk with Bernie Siben on how to get public sector clients as an architect. Click here to read more about How to Get Public Sector Clients as an Architect

In this episode Bernie Siben tells us how to write a great Statement of Qualifications for an architecture firm. Click here to read more about How to Write A Great Statement of Qualifications