Built On Purpose

John Shufeldt is one of the most accomplished individuals I’ve ever met. He’s a practicing emergency room doctor, a practicing attorney, the Phoenix PD SWAT team medical director, the author of multiple books on the Ingredients of Outliers, an adjunct professor at ASU’s law school, the founder and CEO of MeMD, a pilot, a guitar player, and a recent TEDx speaker - and this is just a partial list.  In this interview, we talk about life growing up as an adopted child, the 2 character traits that have come to define his life, what it’s like to save a life and, on the flipside, what it's like to watch someone pass away. We discuss his drive for constant knowledge acquisition, and the power of humility.  I know you’ll agree with me after listening to this interview, for someone who’s accomplished so much, John is one of the most down-to-earth and kind individuals you’ll ever meet. And perhaps the most exciting part of this interview is our discussion around the right questions we need to be asking ourselves e

Andy Sernovitz is absolutely a “what you see and hear is what you get” type of person - no hidden agendas and no BS. He’s passionate about the concept of ‘word of mouth’ marketing - in fact, he wrote the book on it. Word of Mouth Marketing: How Smart Companies Get People Talking is a New York Times Bestseller.  Andy is the CEO of GasPedal, a company dedicated to building communities. When you visit gaspedal.com, you’ll notice that the entire site is oriented around the employment brand of the company, a topic we dive into quote a bit during this interview. We also talk about Gaspedal’s imaginary recruiter, Preston Firestone, and how Preston has helped Andy and his team avoid some massive hiring mistakes.  For those of you who care deeply about your company’s employment brand, and the importance of hiring the right people, this is one interview you’ll want to listen to more than once. Enjoy this stimulating conversation with Andy Sernovitz! For more episodes from the Built On Purpose Podcast, please v

Ray DelMuro is the founder and CEO of Refresh Glass, a company on a mission to rescue 10M wine bottles and turn them into everyday glassware. Ray’s journey from aerospace engineer, to world traveler, to the founding of Refresh Glass is a story almost everyone can relate to.  In this interview we talk about the power of complementary pairs, a theme that has guided Ray throughout his life. Style and Function, Emotional and Logical Connection, Utility and Design - these are examples of complementary pairs that we discuss in this interview. We also dive into the power of using business as a force for good and why following your passion may not be the best advice. Enjoy this episode with Ray DelMuro and more episodes from the Built On Purpose Podcast at http://yscouts.com/podcast