Preneurcast: Entrepreneurship, Business, Internet Marketing And Productivity

This week, Pete and Dom discuss positive constraints - what they are and how they can help you focus, be more productive and achieve your goals. -= Links =- - Books Mentioned: Flow: The Psychology of Optimal Experience - Mihaly Csikszentmihalyi Influence - Robert Cialdini Pragmatic Thinking and Learning - Andy Hunt - Other Links: http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) -=- For more information about Pete and Dom, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

Pete and Dom announce PreneurMedia.tv, the new site for the Podcast, and they discuss the book Pragmatic Thinking and Learning. They focus on the idea of learning more about the tools you use every day as a simple way to improve your overall efficiency. -= Links =- - Web Links: http://preneurmedia.tv - PreneurMedia.TV - the New Home of Preneurcast http://www.screencastsonline.com - Screencasts Online - Excellent resource for finding out about new and existing Mac Software - Books Mentioned: Pragmatic Thinking and Learning -=- For more information, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

Product Launches have become very popular in recent years in the Internet Marketing community. This week Pete and Dom discuss Product Launches for both online and offline businesses, with the example of Pete's relaunch of Selling the MCG. -= Links =- - Books Mentioned: Influence - Robert Cialdini - Other Links: http://www.preneurmarketing.com/productlaunches - Jeff Walker's Product Launch Formula http://owntheg.com - Pete's site selling Melbourne Cricket Ground Memorabilia http://preneurmarketing.com/mcgswipe - Case study of how Pete re-launched his MCG site http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) -=- For more information, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

Outsourcing is the topic of this week's discussion between Pete and Dom. They talk about why, what and how you should outsource, and Pete shares some tips on how he manages his outsourcers to get optimum results. Links: 4 Hour Work Week - Tim Ferriss [Book] The E-Myth - Michael Gerber [Book] Livescribe Echo Pen - Digital recording of drawings and audio http://www.editme.com/ - Editme Work Wiki Wordpress Wiki Theme - At ThemeForest http://www.bluemangolearning.com/screensteps/ - Screensteps documentation system preneurmarketing.com/challenge - The Challenge - free internet marketing training -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

This week Pete and Dom discuss the Getting Things Done system for time and project management, and discuss Omnifocus, their favourite Mac based tool for implementing this system. Links: Getting Things Done - David Allen [Book] http://usingomnifocus.com/ - Creating Flow with Omnifocus - Kourosh Dini's eBook about using Omnifocus http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

In this shorter episode (Dom is on vacation), Pete recaps some of his free resources and unveils the 7LeversCalculator.com, created by Lee Turner. He also announces a mastermind group especially to get people moving with the 7 Levers of Business. To apply for the mastermind group, email support@preneurgroup.com with the subject "7 Levers Mastermind". Links: http://noise.re/duction - Pete's weekly email, cutting through the noise and giving you the top posts, videos and tools of the week. http://www.preneurmarketing.com - Visit Pete's site and sign up to receive a free copy http://www.7LeversCalculator.com - Online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

Pete and Dom remember Steve Jobs and his many contributions to modern life, including the incredible devices we now use to consume information wherever we may be. Pete also gives some tips on how he manages to consume all the information he does. Links: Moonwalking with Einstein - Joshua Foer Speed Reading - Tony Buzan www.eyercize.com - Online Speed Reading Tool www.noise.re/duction - Pete's weekly curated links. www.preneurmarketing.com - Sign up for Noise Reduction here -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

This week, Pete asks Dom (and everyone else) the top 9 questions he asks himself every day to make sure he and his businesses are on track. Links: http://www.schoolofthinking.org/ - Michael Hewitt Gleason's Site (where you can download a free copy of his book, Wombat Selling) -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

This week, Pete and Dom try a radical experiment in Productivity. If you join in, Pete guarantees that what he suggests will improve your productivity immediately. Links: Do The Work - Steven Pressfield http://en.wikipedia.org/wiki/Mozart_effect - Wikipedia - The Mozart Effect http://lifehacker.com/5365012/the-best-sounds-for-getting-work-done - LifeHacker Article -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

In their 20th episode, Pete and Dom discuss how to assess where your business needs help most by performing triage on it, using the concept of the 7 Levers to guide you. Links: Moonwalking With Einstein - Joshua Foer -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

This week, Pete talks to Dom about a very different night out, before digging into the topic of Trade Exchanges, and the concept of the Mirror Economy. Links: www.bartercard.com - An example of a Trade Exchange www.preneurmarketing.com - Visit Pete's blog and sign up to the mailing list to receive a free copy of his audiobook where there is a whole chapter on Trade Exchanges. -=- Please leave a comment on the iTunes store! -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

In a special early edition, Pete and Dom talk about The Challenge, a totally free online course taking people through the basics of starting a business online, and they talk about the core principle behind it all, the Symphony of Four Parts. Links: preneurmarketing.com/challenge - The Challenge Go For No - Andrea Waltz and Richard Fenton -=- Please leave a comment on the iTunes store! -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

This week, Pete and Dom discuss the topic of modelling successful people and principles, and how important it is to understand why something is being done, and if it's still a fit for you and your business, rather than just copy it blindly. Links: Market Samurai - Awesome keyword research tool by the Noble Samurai team Leveraged Content Creation Video - Pete's video (and other bits) about our content creation process Influence - Robert Cialdini -=- Please leave a comment on the iTunes store! -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

Pete talks to Dom about the 7 Levers of Business - 7 areas of any business that can be improved to provide growth, and how a systematic approach to making small increases in each one could almost double your profits in less than a year. Links: Book Yourself Solid - Michael Port Built to Sell - John Warrillow Why We Buy - Paco Underhill Million Dollar Idea Podcast - Pete Williams -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

While Dom takes time out for a beer in the local beach bar, Pete talks about the importance of understanding context and framing when communicating with people. Links: Pearls Before Breakfast - Washington Post Article mentioned by Pete -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

This week, Pete chats with Ed Dale, Internet Marketing Impresario, about their mutual 'bromances' with running, chocolate and John Meyer, and they discuss John's lecture at Berklee and the idea of focussing on developing an idea before you promote it. Links: Recording of John Mayer's 2008 Lecture at Berklee on the Thirty Day Challenge Site A Review of John Meyer's 2011 Lecture at Berklee Audio from John Meyer's 2011 Lecture at Berklee PodcastsWithEd.com - Ed Dale's Podcast Site (cunningly named!) Books: Improv Wisdom - Patricia Ryan Madison Evil Plans - Kevin MacLeod -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you're enjoying this podcast, please leave a comment and a rating on the iTunes Store.

Fresh from an early-morning training session, Pete Williams talks to Dom Goucher about his Ironman training, and how there are lessons for every Entrepreneur in the way athletes go about their training. Links: www.FreedomOcean.com - James Schramko's Freedom Ocean Podcast The Power of Full Engagement - Jim Loehr and Tony Schwartz -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

Pete Williams talks to Dom Goucher about pitching to potential JV partners and affiliates, and gives out some awesome tips for making your proposals stand out, whoever you're making them to! Links: The Game - Neil Strauss' Book StyleLife.com - Neil Strauss' Style Life Academy StyleLifeApp.com - The Style Life iPhone App Clickbank.com - Affiliate Network PayDotCom.com - Affiliate Network PaidOnTime.net - Certified Affiliate Directory GoingAnalogue.com - Pete's course about using offline marketing for online results -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

After a brief celebration at Preneurcast being featured as New and Noteworthy by iTunes, Pete Williams talks to Dom Goucher about the importance of numbers in a business, specifically the importance of looking at the right numbers in the right way. Links: support@preneurgroup.com - Send an email if you're interested in having Pete's Web Marketing Team help your business Terry Pratchett - The Author http://bransonaustralia.com/preneur - Tim Ferris in Australia (October 2011) -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

Pete Williams talks to Dom Goucher about Mastermind Groups, the good, the bad and the ugly. He also shares some awesome tips that make his own Mastermind sessions super-effective. Links: http://www.preneurmarketing.com/edsvideos - Right now, there's a 50% discount on the recordings from the Melbourne "Going Pro" conference, which include Pete's incredibly popular "Leverage" presentation Livescribe Smartpen - Awesome tool for recording and making notes at the same time -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com