Mindset Digital



Insights from the intersection of Social Media, Learning and Technology from the Mindset Digital team. Get the latest on digital communications, tools, tips and recommendations, plus we're always on the hunt for something on the Internet guaranteed to make you laugh.


  • Ep 13: LinkedIn update - what you need to know

    07/02/2017 Duration: 16min

    LinkedIn’s major update is rolling out across the country, so Mindset Digital’s LinkedIn Makeover team walks creative director Pete Brown through the important changes. Learn why your summary is more important than ever, why you need to double check your profile pic, and how skills, search and connections all have changed.

  • Ep 12: Why go live? Livestreaming turns 2, best practices with guest Ryan Clarkin

    02/02/2017 Duration: 41min

    Livestreaming from your phone is about to turn two years old, and Creative Director Pete Brown says efforts are underway by the big players to convince the public to lower the bar for going live. Plus, personal trainer and popular Periscoper Ryan Clarkin shares some of the best practices he's developed from going live each and every day. Finally, Danika Stahl returns with something on the internet guaranteed to make you laugh.

  • Ep. 11: Tool Time

    19/01/2017 Duration: 08min

    Show Notes: Few things can ruin your day like a crappy webinar or online meeting. In this week's Tool Time edition of the Mindset Digital podcast, Mike Tayor says there's a new option that's worth checking out. Zoom Meetings https://zoom.us/ Video Conferencing in Real Life https://www.youtube.com/watch?v=JMOOG7rWTPg

  • Ep 10: 3 Things - Alexa, Wendy's and CES

    13/01/2017 Duration: 21min

    In this three things episode of the Mindset Digital podcast, three team members get four minutes each to bring host Pete Brown up-to-speed on recent and interesting developments in the ongoing digital revolution. Matt Weiner talks Alexa and CES, Jen Michaels talks Alexa and murder, and Hope Madden proves that refrigerator-smack-talk is totally a thing. Check it out! Show Notes: From Matt Weiner Alexa all over 2017 Consumer Electronics Show VentureBeat: Amazon sells millions of Alexa devices http://venturebeat.com/2016/12/27/amazon-says-it-sold-millions-of-alexa-devices-over-holiday-sales-of-echo-up-9x-over-last-year/ Ars Technica: Alexa controls everything http://arstechnica.com/gadgets/2017/01/ces-2017-alexa-ai-oled/ Select All: What the Future of TVs Is Gonna Look Like http://nymag.com/selectall/2017/01/heres-what-the-future-of-tvs-will-look-like.html The Verge: Lenovo has made an Amazon Echo lookalike, but with better speakers http://www.theverge.com/2017/1/3/14141982/lenovo-smart-assistant-speaker-an

  • Ep. 9: The demise of Vine and the rise of Hype

    21/11/2016 Duration: 25min

    Vine was a creative and quirky little social network founded on six-second looping videos. So why did Twitter decided to shut it down? In this episode, we breakdown why Twitter is shuttering video-looping network Vine and put Hype - the new app from Vine's original creators, to the test. What;s more, Hype (and former Vine) creator Rus Yusupov tunes in to our Hype livestream and answers a couple of questions from the team. The Demise of Vine Important News about Vine - http://bit.ly/2fL7p5I Twitter shutting down Vine - Vine on Medium - http://tcrn.ch/2fjCyxV Why Vine Died - The Verge - TechCrunch - http://bit.ly/2eV6X2W Twitter Might Still Save Vine - Tech Crunch- http://tcrn.ch/2egihsU All About Hype Rus Yusupov tweet’s "Don't sell your company" - http://bit.ly/2g9PNO2 Hype website -https://www.hy.pe/ Hype app blends live video into a rich multimedia mix - TechCrunch - http://tcrn.ch/2fwcfEW MSD Roundup, 11/11/16 Video: The Mindset Digital podcast team checks out Hype: https://vimeo.com/192494389 Som

  • Ep. 8: Three things: Harambe, Underwater Livestreaming and the NFL

    01/09/2016 Duration: 19min

    (Mini) Episode 8: Three things: Harambe, Underwater Livestreaming and the NFL We’re trialing a new mini-episode format: Three Guests, Three Topics, Four minutes each. This week, the team brings creative director Pete Brown up to speed on Harambe and the Cincinnati Zoo’s twitter account, livestreaming from the bottom of the ocean and the NFL’s Thursday night deal with Twitter. Invest 15 minutes in getting the just-what-you-need-to-know scoop! Links from this episode: Cincinnati Zoo Deletes Twitter Account Harambe 101: http://nymag.com/selectall/2016/07/harambe-forever.html What the Cincinnati Zoo Twitter account was facing on a daily basis: http://www.dailydot.com/unclick/cincinnati-zoo-twitter-account-harambe-replies/ Cincinnati Zoo director's Twitter account hack: http://www.wcpo.com/news/local-news/hamilton-county/cincinnati/cincinnati-zoo-director-thane-maynards-twitter-account-hacked Plea from the Cincinnati Zoo director to stop the Harambe memes (AP): http://bigstory.ap.org/article/30e2268f9c08

  • Ep. 7: Building an Audience on Twitter

    18/08/2016 Duration: 45min

    Episode 7: Building an Audience on Twitter It’s easy to put your message out there…but how do you get people to tune in? In our “How to Build an Audience” series, we’ll look at how real (non-celebrity) people have built a robust audience on social media, and how it benefits their professional careers. This week’s episode features our very own Mike Taylor, who has grown a healthy audience of seven thousand followers on Twitter. How did he do it? Using his personal method of “working smarter, not harder.”

  • Ep. 6: What’s the big deal with Pokemon Go?

    13/07/2016 Duration: 28min

    Episode 6: What’s the big deal with Pokemon Go? Since its launch late last week, Pokemon Go has taken the US by storm. Wondering what all the fuss is about? Not into Pokemon? Not a gamer? The Mindset Digital team breaks it down for you, soup-to-nuts style: What is Pokemon Go, why is everybody playing, and what can we learn from the sudden success of this app? Two quick corrections: Pokemon was originally released on the Nintendo Gameboy Advanced, not the Nintendo DS There are initially 150 Pokemon in Pokemon Go, not 250 Links: Quick tips for playing Pokemon Go http://www.techinsider.io/pokemon-go-tips-and-tricks-2016-7 Pokemon Go FAQ http://www.polygon.com/2016/7/6/12105992/pokemon-go-guide-faq-ios-android Pokemon Go: The Data behind America’s latest obsession https://www.similarweb.com/blog/pokemon-go What is really behind the Pokemon Go craze? (Washington Post) https://www.washingtonpost.com/news/the-switch/wp/2016/07/12/what-is-really-behind-the-pokemon-go-craze/ Like it or not, we are part of the

  • Ep 5: The Secret Meaning of Emojis

    07/07/2016 Duration: 40min

    Episode 5: The Secret Meaning of Emojis Do you ever get the feeling there's something going on that you don't know about? That's been the case for Creative Director Pete Brown as he works emojis into his communications. In this episode of the Mindset Digital podcast, all manner of MSD staff help get Pete up to speed. So if you've been looking for the right combination of emojis to express your distaste for salads, then there's great things in store. We also cover the newest set of emojis -- which include a black heart and a salad. Mindset Digital’s Mike Taylor will share a tool for adding even more emojis, and this time personalized, to your repertoire of smiley faces. Plus, Danika the fast-working intern takes up the challenge of finding something on the internet guaranteed to make you laugh. Links from this episode: Emoticons A history of emoticons Who made that emoticon Emoji meanings Emojipedia A goat isn’t always a goat 10 emoji meanings Jimmy Kimmel: What does this emoji mean? Tooltime Get Bitmoji The

  • Ep. 4: The Disappearing Episode

    21/05/2016 Duration: 35min

    Episode 4: The Disappearing Episode Is disappearing the new black? Snapchat certainly thinks so. In this episode, we look at the Snapchat 20 update and speculate on what it means for the network’s overall strategy, plus the Mindset Digital team goes in search of the podcast after it inexplicably disappears from iTunes. New bookmarking tool recommendations from Mike Taylor, plus how will Pete and Emma the Soft-spoken Intern grapple with what is or is not funny on Something on the Internet Guaranteed to Make You Laugh. Livestreaming Meerkat kills livestream Katch’s farewell Podcast Podcasts join Google Music Snapchat 2.0 Snapchat 2.0 Chat changes Shaping the future of mobile Tooltime Diigo Feedly Something on the Internet Guaranteed to Make You Laugh Twitter recruitment video Remembering Alan Young of ‘Mister Ed’ Alan Young dies Twitter promos Navigating a new podcast: why did Mindset Digital’s podcast disappear in May?

  • Ep. 3: Livestreaming Showdown!

    27/04/2016 Duration: 53min

    It’s been just about a year since livestreaming from your phone went mainstream with the launch of apps like Meerkat and Periscope in the spring of 2015. In this episode, we check back in with livestreaming and see what’s developed in the past year. Plus, we go live on four livestreaming services at once (Periscope, Meerkat, Facebook Livestream and YouTube) in the first ever Mindset Digital MEGASTREAM as Creative Director Pete Brown tries to make the office millennials laugh with a TV clip from 1963. Show Notes: Meerkat Meerkat turning live video into a big deal Twitter cuts off Meerkat Twitter cuts Meerkat off from its social graph How Meerkat's fighting against Periscope: Apps Cut Off by Twitter, Meerkat Turns to Facebook For Views Memo from Meerkat CEO Ben Rubin Meerkat ditches livestreaming Meerkat loses the livestreaming war Periscope Periscope demographics at one year Periscope users watch 110 years of live video every day One number missing from Periscope report: users Facebook Live Every iPhone u

  • Ep. 2: It’s Time to Talk About Snapchat

    01/03/2016 Duration: 33min

    Episode 2: It’s Time to Talk About Snapchat Plus, Tool Time and Something on the Internet Guaranteed to make you laugh! The Mindset Digital Podcast brings you insight and tips from the intersection of Social Media, Learning and technology. Here’s what we cover in episode 2: • Mindset Digital Creative Director Pete Brown co-opts the entire podcast to solve one of his personal parenting dilemmas, namely whether or not to let his daughter use Snapchat. • The Mindset team is only too happy to discuss. Social guru Matt Weiner breaks down what snapchat is actually being used for, and its implications for both parents and business professionals. Mindset Digital founder Betsy Hubbard even drops in to share her wisdom on raising teenagers with evolving social platforms. • The office millennials reveal the hidden meaning behind specific emoji so Pete will stop committing emoji faux pas. • Mike the Tool Man Taylor recommends Buffer to schedule your content sharing through the week, plus something on the Internet guara

  • Ep. 1: Twitter, Instagram and Jealousy; Top Emoji of 2015, plus something to make you laugh

    02/02/2016 Duration: 23min

    The Mindset Digital Podcast brings you insight and tips from the intersection of Social Media, Learning and technology. Episode 1: Why a podcast? Why now? A few comments on why MSD thinks the time to fire up a podcast is here. Twitter in 2015 The social network replaced its CEO and rolled out new features that suggest a much more visual future lays ahead; Is Instagram getting jealous? Plus, the top three emoji of 2015. Tool Time This episode’s tool tip recommend Feedly.com to make your content consumption more efficient, plus something on the Internet guaranteed to make you laugh. Check us out at mindsetdigital.com/podcast

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