Fascinate, Revised and Updated

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Synopsis

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Chapters

  • 001 Fascinate, Revised and Updated

    Duration: 50s
  • 002 Table of Contents

    Duration: 03min
  • 003 Preface

    Duration: 25min
  • 004 The Origin of Fascination Witchcraft

    Duration: 20min
  • 005 The Science of Fascination

    Duration: 31min
  • 006 The Biology of Fascination

    Duration: 13min
  • 007 Fascinate the Goldfish

    Duration: 13min
  • 008 The Schoolmarm and the Sorcerer

    Duration: 11min
  • 009 A Million Years of Personal Branding

    Duration: 17min
  • 010 Your Brand's Primary Advantage

    Duration: 05min
  • 011 The System Behind the Spellbinding

    Duration: 06min
  • 012 Innovation

    Duration: 18min
  • 013 Passion

    Duration: 19min
  • 014 Power

    Duration: 17min
  • 015 Prestige

    Duration: 25min
  • 016 Trust

    Duration: 23min
  • 017 Mystique

    Duration: 25min
  • 018 Alert

    Duration: 26min
  • 019 Review - Understanding the Seven Advantages

    Duration: 03min
  • 020 TurboBranding with Tactics

    Duration: 10min
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