The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads. This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at a recent live retreat for my Accelerator Mastermind - and it blew them away!This exercise is really the upfront work that you need to be doing before you even open Facebook Ads Manager to set up your ads, but I still see so many people not taking the time to do this. What I’m talking about today has everything to do with your target audience and fully understanding them. Yes, your ideal customer avatar is important, but when it comes to running ads you need to take it a step further and learn how to effectively subsegment your ideal customer. If you’re already doing something like this in your business, or you implement what I share in this episode, let me know over on Instagram, @rickmulready! Before we start the show, I’ve got something to ask. If you’ve gotten val

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to allocate your Facebook/IG ads budget. Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. In the past I’ve also used a traditional video series to launch, where I scripted and recorded the videos over the course of a few weeks, but to be honest I could not have hated that process more (even though it was effective and we helped a lot of people with it)! So I decided to combine these two types of launches last year, but with a twist. I created what I call the Live Stream Launch Formula, which I will be sharing with you today. The first time I used the Live Stream Launch Formula in early 2018 it was so successful, and I had so much fun, that I just knew I had to try it again late last year. Both of these launches ended up being some of the biggest ones I’ve ever had, so today I wanted to teach you how you can use the Live Stream Launch Formula in your own business. In this episode I’m going to sh

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why comparing stats is doing a disservice to your business. Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

You’ve likely heard the concept of building the “know-like-trust” factor in order to convert leads into sales. As a business owner you have to have some sort of strategy for getting someone from the place of not even knowing who you are, to becoming a paying customer. Understanding your customer journey is critical for your business, which is why I wanted to talk about it today. This is something I recently took my October mastermind group through, and it opened up a lot of eyes… Frankly, the customer journey isn’t something that a lot of people teach, but I can tell you that it is a major reason why people aren’t converting leads to sales in their businesses. On this episode I’m going to break it all down for you and simplify everything, and after listening, you’ll see why your offer most likely isn’t the problem if you’re having trouble getting sales. What I share with you today will help give you better understanding of your customer’s journey, and why it’s so important to your success! Before we start the

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why your Facebook ads may be getting disapproved. Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Today’s strategy session is with Amanda Genther, who is best known for creating custom sales page design for people launching online courses, membership sites, higher-ticket group coaching and mastermind groups. Amanda is in a bit of a transition phase, as she’s trying to decide which direction to go in next in her business. As you’ll hear in this episode, she’s got no shortage of options to consider! Amanda breaks down each of the paths she could go take next, including focusing a course that she’s launched in the past, growing her membership site, restarting her “done-for-you” services work with individual clients, and she has even thought about designing templates for her clients. Of all of the options that Amanda is considering, there are definitely ones that I like better than the others, and I give her my thoughts on each. One of the options is something that could be considered “easy money”, but it’s not what is going to move the needle for what Amanda really wants to do long-term, so I share with her

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is for you if ads freak you out. It’s time to geek out on data!  Let’s jump into it...Links & Resources Mentioned:https://rickmulready.com/traininghttps://rickmulready.com/retiring-the-art-of-paid-traffic/Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently.  I felt like I was doing you all a disservice by teaching only one piece of the puzzle, and building a truly impactful business requires a lot more than just Facebook and Instagram ads (although they are still an integral part of it all)! It’s easy to overlook the other critical things that are needed, like having the right mindset, getting organic traff

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is looking at what’s your “Special Sauce.” Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

This past year has been full of new chapters for me. I became a new father in December of 2018 when my daughter was born, and that really became a sort of domino effect of changes in not only my personal life, but in my business too. I suddenly got super-clear on what I really want to do in my business, including who I want to help and the kind of impact that I’m here to make. As you’ve heard me say many times on the podcast, Facebook and Instagram ads are just one part of growing and running an online business, but I’ve been actively learning, implementing, testing and mastering many other elements to it. By not sharing what has helped me, in addition to just paid advertising, would be a major disservice to you. I’m here to show you the complete picture for growing a profitable and impactful online business, and to do this, I’ve decided to change the name of this podcast. Yes, you read that right! The Art of Paid Traffic is officially going into retirement, in order to make way for something a little more al

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about the “5%” – are you doing this to move your business forward? Let’s jump into it...Links & Resources Mentioned:https://rickmulready.com/facebook-attribution-window/Traction by Gino WickmanRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

For today’s show I wanted to share with you a strategy session I recently had with a member of my Accelerator Group Mastermind who is looking to increase her monthly revenue by $25,000 – in addition to what she is generating right now in her business.Jasmine Shea is the founder of Your Dinner Is Planned, the easiest and most affordable way to cook healthy dinners for your family. Her thriving online membership brings brand-new, healthy recipes to its members each week, along with organized and portioned grocery checklists, and much more.Jasmine is very active on Instagram, and right now she is doing her launches on that platform. She’s been launching quarterly, where the doors have been open for 3 days, and then she builds a waitlist for her membership. Very recently she closed the cart on a $1 trial where new members get access to her content for 7 days, and she signed up 218 new members, with an impressive 74% of those people staying on for full payment after the 7-day trial. Jasmine’s launches have been co

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Attribution Window and why it’s important. Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.” I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago. What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do! As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win…What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take ac

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about what Facebook and Instagram ads stats to focus on when troubleshooting. Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

My guest for this episode is Lianne Kim, who’s a member of my current Accelerator Mastermind and has appeared on The Art of Paid Traffic before. I had no idea where this conversation with Lianne was going to go, and I wasn’t even sure if I’d be using it for the podcast, but it was just too good not to share with all of you today. Lianne is a business coach who primarily serves mama entrepreneurs through her coaching programs and online membership community, Mamas & Co, which now has over 300 members (and growing).As you’ll hear in this episode, I met Lianne at one of my live events in May 2018 and I’ve had the honor of coaching her for a little over a year now. Whenever we have a group call I’m always so excited to hear how Lianne is going to show up, because she always comes with a positive attitude and that mindset shows in the results she achieves. It wasn’t always that way though, and Lianne is very open about the doubts and fears that she’s experienced along her journey as a business owner, including

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how all leads aren’t created equal. Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

For today’s show I’m going to be breaking down the evergreen webinar funnel I’m running for my Foundations Facebook and Instagram Ads Program. Why am I sharing this? Well to be honest, this funnel hasn’t been performing anywhere near where I want it to be. By sharing how I’m addressing the issues, my hope is that you can gain some insight on improvements you can make to your own sales funnel that will make a huge difference in the results you’re getting. In this episode you’ll be seeing exactly what has been going on in my funnel, including what’s working well and what areas can be improved on, as well as all the stats and the steps I’m taking to make my funnel more effective. The big takeaway I’d like you to get from this episode is that you really need to know your numbers, and then leverage those stats to make decisions on where you can tweak your funnel. Lastly, don’t forget to review your funnel on a regular basis to make sure that things are working the way that they should be! To get a copy of the down