The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

For today’s show I wanted to do something a bit different and take you behind the scenes of a hot seat that one of my Accelerator Mastermind members did during our recent live retreat in San Diego. She won’t be appearing on this episode with me, but you’ll be hearing a breakdown of what was covered during the hot seat, along my recommendations and key takeaways for her.Lisa Richey is the founder of Manners To Go, which teaches children the proper manners and etiquette they need to succeed in life. Lisa current offers a curriculum for teachers and schools, as well as a certification program.At this time the certification and licensing side of her business is doing really well, so she wanted to focus her hot seat on the education side of things. We helped Lisa map out a strategy for the next quarter to really get the ball rolling by building her email list and generating more sales of her curriculum bundles.As you’ll hear in this episode, Lisa walked away from the hot seat with a very detailed strategy, and a s

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to talk all about your Facebook/IG Ads ONE Thing…Let’s jump into it...Links & Resources Mentioned:The ONE Thing by Gary W. Keller and Jay Papasanhttps://rickmulready.com/improving-your-facebook-ad-targeting/https://rickmulready.com/quick-tip-waityou-are-targeting-these-lookalike-audiences-right/Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Today I want to dive into a topic that I think is such a critical piece of growing an online business. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! Podcasting is still very much in its infancy, but it’s ready to explode, and I’ll share the stats in this episode to back this up…So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand.Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m revealing why your target audience is everything when it comes to ads.Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Today’s guest recently posted in the Foundations Facebook Group about the success she was having with her Facebook ads, and I knew that I had to feature her here on the podcast. Kate Dillon is in a very niche market (in fact, she’s known as the “Girl Who Sells Race Car Parts") and she has an e-commerce business that will break 7-figures this year. What we really cover in this episode though is her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she really got intentional with her Facebook ads marketing (and stopped just boosting posts)!She admits that at first, Ads Manager was “freaky and scary”, but Kate has done an amazing job running her ads to increase the number of people on her webinars, sales, as wel

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m sharing the FASTEST way to grow your online business.Let’s jump into it...Links & Resources Mentioned:https://rickmulready.com/livestream-launch-formula/Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

This has been a massive year of growth for the podcast, and I first want to thank you for this! I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity!In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be includ

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to share the 7 areas of your business to focus on in 2020.Let’s jump into it...Links & Resources Mentioned:https://rickmulready.com/brandon-lucero-thought-reversal/https://rickmulready.com/30k-a-month-ashley-shaw/Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Today we’re going to continue with the productivity theme on the podcast, and if you missed the bonus episode from this past Monday with Neill Williams, you’re going to want to check that one out too! In this episode my good friend Craig Ballantyne is rejoining me (now as a guest for the third time!), to talk about his latest book called The Perfect Week Formula. Craig is an expert in productivity for entrepreneurs, and he was one of my original mentors (and continues to be) since I started in the online space. His books and content have helped me so much over the years, and I know they can do the same for you too. In this episode Craig reveals what it means to have a “perfect week”, what to really focus on to get more done, and the way you can leave a lasting legacy with the work that you do. He shares his brilliant “Billionaire Time Matrix” concept, along with the four questions that can save you 10 hours a week – and who wouldn’t want to have that? Craig talks about how top performers end their days to gua

Are you looking to accomplish more and see bigger results in your personal life and business, but in less time?This is something that I’ve really been working on since the birth of my daughter, which is why I was looking forward to bringing Neill Williams on to the podcast to talk about how it can actually be done.Neill is “The Feel Better Coach” and a member of my Accelerator Mastermind, and she recently presented some amazing strategies and tips to the rest of the group at our recent retreat, which you’ll hear in this episode.Neil is a certified life coach, mom and wife, and in addition to building her business she still is an employee in the corporate world.Neill is a high-achieving person, but was finding it hard to get all the things she needed to do done.She did eventually figure out the way to get the life she wanted, while taking care of herself in the process, and what she talks about here is a real eye-opener.In this episode Neill reveals what her life looks like now, including what she does to buil

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m giving you the pros & cons of boosting posts.Let’s jump into it..Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show others how to do this, she has taken the actions to create this reality in her own life.In this episode you’ll hear all about how Ashley’s background has contributed to where she is today, including her first real sales experience selling $1,200 knife sets, her 16 years of fitness and sales experience and her time climbing the corporate ladder to the top of an organization.Ashley loves teaching others and understanding how to move people to action, and she reveals something I didn’t know in this episode, that she actually has an English Literature degree she now uses in her work creating content and emails for herself and her clients.You’ll hear what led Ashle

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m explaining why you are responsible TO your students, not FOR them.Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

My guest today is my good friend Greg Hickman, who is the founder and CEO of System.ly. Their mission is to enable and support entrepreneurs to amplify their best so they can spend their time on the things that matter most. Why I really wanted to have Greg on the show today is because a couple months ago he posted something on his Facebook page that really caught my eye, and it’s something that I’ve felt and experienced in the recent past. Today you’ll hear me read Greg’s entire post, and what he said is something that doesn’t get talked about enough. This is a wide-ranging conversation on what it’s really like to build and grow an online business, and we reveal it all in this episode. We talk about things like why’s it’s actually ok to feel overwhelmed, and how the problems and challenges that you face in business won’t magically disappear as you grow your business. Greg shares what happens when you let someone else’s definition of a “successful” business guide your actions, and how you don’t always need to

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to show you how to set yourself up for a productive day.Let’s jump into it...Links & Resources Mentioned:https://rickmulready.com/craig-ballantyne-instagram-selling/https://rickmulready.com/craig-ballantyne-instagram-stories/Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Regular listeners of the podcast will know that I’ve been on a journey to discover more about how success comes from taking an inside-out approach, which is why I’m so excited to geek out with today’s guest. My friend Dr. Shannon Irvine helps entrepreneurs train their brains to transform their businesses, and it may take listening to this episode a couple of times to really grasp what she reveals here, but trust me, it’ll be worth it.As you’ll hear, Shannon is the ideal person to have this discussion with. As she earned her PhD, she discovered that our brains are able to change, and that we can actually hardwire new ways of thinking, acting, and being. When she dug into this internal work and combined it with the strategies she had been relying on for years, she was finally able to integrate her life and her business. She now is able to take time away to spend with her kids, increase her impact through my nonprofit, Mosaic Vision, and grow her revenue.The best part is that it’s not that difficult to remove th

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.Today’s quick tip is asking the question, do you know how “healthy” your business is?Let’s jump into it...Links & Resources Mentioned:https://rickmulready.com/comparing-stats-is-a-disservice-to-your-business/Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Today you’re going to hear a conversation that I had with my very good friend Mel Abraham, and this might be the most important podcast interview I’ve ever done. I’ve known Mel for several years now and he’s a brilliant entrepreneur, amazing person and mentor to me on so many different levels. Not only is Mel a CPA with multiple online businesses, a best-seller author, a coach and a consultant, but he’s so much more. Although Mel is an expert in entrepreneurial finances and building wealth, in this episode he’s focusing on something that he hasn’t really talked about publicly before – how he’s beating cancer.I recently invited Mel to speak to my Accelerator Mastermind group at our retreat in San Diego, and a few minutes before he was set to start I asked him if he would be willing to talk about everything he’s gone through recently with his health, and the lessons that he’s learned along the way.Mel and I often discuss business and life, and one of the things that has impacted me the most is how he’s rebalanc

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the second of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it...Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

This past August I was a guest on my friend Amy Porterfield’s Marketing Made Easy podcast, where I discussed 3 different strategies (plus a bonus!) for using Facebook ads in your pre-launch, or that crucial 60 to 90 days timeframe leading up to cart open. I wanted to share part of this conversation with Amy here today, because we covered a lot of things that could not only help you launch, but also build your email list year round, lower your ad costs, and a whole lot more.You’ll hear actual strategies that both Amy and I have used in our businesses to make the best use of this critical pre-launch phase, including some beginner and advanced strategies for you to try implementing in your own business. What Amy and I talk about in this episode isn’t rocket science. It’s really all about focusing on the basics when it comes to running Facebook ads and launching your new course or program. The people who are willing to be patient and that stick with these basic principles are the ones who will be rewarded in the