RED - The Marketing Podcast For Influencers

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 35:53:47
  • More information

Informações:

Synopsis

Build your authority, turn customers into evangelists, and unleash the hidden money in your business. How to take your idea and make a name for yourself, within your industry and beyond. RED is for entrepreneurs who want impact, influence, and income.

Episodes

  • Insider Language = Big Podcast (Insider 206)

    19/11/2024 Duration: 35min

    In this episode of Build A Big Podcast, dive into the power of insider language, strategies for audience growth, and crucial tips for preventing hearing loss as a podcaster ... Episode Topics Insider Language : Engaging and retaining podcast audience Audience Building : Quality followers over quantity Podcasting Conferences : Critiques and recommendations for improvement Hearing Loss : Risks from frequent headphone use Monetization : Big Podcast AMP and diverse income streams Content Quality : Emotional impact and engaging delivery Automated Scheduling : Streamlining guest booking processes You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 "Belonging" is crucial for podcast growth 04:23 People share podcasts with like-minded insiders 08:51 Expand podcast revenue with diverse skills 10:03 Quality followers - prioritize interaction over quantity 13:09 Quality podcast plus promotion attracts a

  • Make a Cheap Mic Sound Better (Insider 205)

    10/11/2024 Duration: 23min

    Unlock the secrets to creating impactful podcast content, celebrity influence, and smart recording techniques with David Hooper on this episode of Build a Big Podcast ... Episode Topics Celebrity Interviews and Content Strategy Podcast Growth Techniques and Stages Importance of Community Engagement Enhancing Audio Quality on Budget Consistency and Quality in Content Creation Ideation and Research for Podcast Topics Effective Marketing and Monetization Strategies You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 04:09 Valuable artists and celebrities differs from marketing "influencers" 08:32 Focus on evergreen topics over fleeting trends 11:36 Balance creativity and strategy in podcasting decisions 13:47 Build your audience; they will grow organically 17:22 Use pop filter or speak at angle 21:41 Low-cost ad space for independent podcasters 23:06 Helping podcasters succeed and monetize. The Newsle

  • This Will Grow Your Podcast Audience (Insider 204)

    31/10/2024 Duration: 24min

    Unlock your podcasting potential with tips on rebranding, leveraging Podcasting 2.0, improving audio quality, and an opportunity to join the 30-Day Solo Podcasting Challenge for a special price (see cart and use coupon FINAL27) in this episode of Build a Big Podcast with David Hooper. Episode Topics General Advice Importance of giving listeners something to care about and something they'll miss if it's gone. Sponsor Advertisement: Riverside.fm Features and benefits of Riverside.fm Overview of multitrack recording and its importance. Free trial and discount code (BIGPODCAST) for Riverside.fm. 30-Day Solo Podcast Challenge Details about joining the 30-day challenge. Benefits: improving hosting skills, clarifying your message, and working with David Hooper and Big Podcast Temporary Rebranding Example of Goldfish crackers rebranding to Chilean Sea Bass How to use creative rebranding to attract attention to your podcast Podcasting 2.0 Overview of the concept and its current stat

  • Solo Podcast Challenge (Insider 203)

    28/10/2024 Duration: 27min

    In this episode of Build a Big Podcast, David Hooper discusses the importance of cutting out the middleman, mastering solo podcasting, and building rapport with guests, featuring tips from his own experiences and lessons from legendary hosts like Howard Stern. Sure, here is a comprehensive sequence of topics covered in the transcript with sub-topic bullets below each primary topic: Introduction Introduction to Alibaba and AliExpress Caution against buying microphones Comparison with Amazon Purpose of the podcast Growing your podcast Attracting more listeners Making sharable content Cutting Out the Middleman Personal anecdote on using Alibaba Recommendation against purchasing microphones there The World's Oldest Podcaster ... Zita Christian Starting podcasting at 69 years old Overcoming initial challenges Importance of self-editing and perseverance Hiring out tasks vs. personal involvement 30-Day Solo Podcast Challenge Details about the challenge Importance and difficulty of solo podcasting

  • For Those About to Podcast ... We Salute You (Insider 202)

    19/10/2024 Duration: 30min

    Uncover the crucial steps to building a lasting podcast audience, the impact of consistent content creation, and strategies for leveraging social media and interactive tools to boost engagement and growth in this episode of Build a Big Podcast! Big Ideas in this Episode Project Impact and Persistence : Slow starts, steady growth Building an Audience : Leveraging guest appearances Social Media and Interactivity : Engaging through platforms Sales and Distribution Insight : Importance of sales channels Independence and Control : Retaining content rights Success Stories : Examples of gradual success Platform Preferences : Reaching audiences effectively You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 Learn how to grow and monetize your podcast with insights from Build A Big Podcast 07:53 Releasing projects can significantly impact your life, but not all will gain traction 11:55 Continual promo

  • 48-Hour Podcasting Contest (Insider 201)

    13/10/2024 Duration: 30min

    Learn how overlooked podcasting skills, Pixar storytelling rules, and all about new tools to help grow your podcast audience and improve content quality in this episode of Build a Big Podcast! Big Ideas in this Episode Overlooked Podcasting Skills Skills developed through podcasting Pixar Story Rules Engaging content and character development Interview Flexibility Adapting to unexpected interview directions Podcast Ads - Handling contracts and ad scripting Sonic Dash Competition - a 48-hour audio storytelling contest Audience Growth Strategies to broaden your listener base  You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 04:10 Heroes gain powers ... what about you? 06:49 Your origin story 11:49 Consistent publishing gains listeners in crowded market 15:13 Focus on retention 18:47 Interactions, conversations, and diplomatically saying no 25:54 Skilled interviewers adapt, listen, improve interviews 27:38 Notejoy

  • Overrated Podcasting Tools

    06/10/2024 Duration: 17min

    Discover the truth behind podcasting myths as David Hooper breaks down what’s overrated, underrated, and accurately rated in the latest episode of Build a Big Podcast. In this episode ... Importance of backup recorders Daily podcasting pros and cons Interview vs. conversation format Solo podcasting skills and benefits Podcast guest traffic overestimation Setting up a dedicated podcast studio Practical podcasting equipment and spaces Topic 1: Backup Recorders Importance of backup recorders Personal anecdote about a recording issue Details on the specific equipment used (Zoom F3) Steps taken to troubleshoot recording issues The critical nature of having a backup Topic 2: Daily Podcasting Skill development opportunities Improving hosting and editing skills Potential drawbacks Risk of audience burnout Optimal frequency for podcast growth Comparison of different publishing frequencies Topic 3: Interview Format Podcasting Interview vs. conversation Common pitfalls of conversa

  • YouTube Hype for Podcasters (Insider 200)

    04/10/2024 Duration: 28min

    Join David Hooper as he celebrates the 200th issue of Big Podcast Insider ... or does he? No ... Get tips on podcast growth, help with your solo podcasting, and Tim Ferriss' new rules for podcasting in this episode of Build a Big Podcast! Big Ideas in this Episode Podcast anonymity and recognition Tim Ferriss' new podcast rules YouTube's Hype feature explained Importance of clear podcast goals Enhancing podcast audio quality Free BBC sound effects library Additional Information Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 Anonymity in podcasting: recognition without credit 07:55 30-day program to improve solo podcasting skills 11:05 High chart placement boosts visibility and success 14:55 Tim Ferriss has rules for collaboration with him 16:39 Interviewing Dolly Parton is a rare opportunity 20:21 Clarity and accessibility are key for podcasts 23:10 Podcast clarity, accessibility, professionalism, monetization, action The Newslet

  • Does Your Podcast Have an Enemy? (Insider 199)

    24/09/2024 Duration: 30min

    Discover essential tips on growing your podcast, optimizing Spotify visibility, engaging your audience, and boosting monetization in this episode of Build a Big Podcast! Big Ideas in this Episode Personal Experience with NPR: David Hooper shares his experience of doing a segment for a local NPR affiliate and being recognized, illustrating the power and reach of audio content Targeted Promotion Strategies: The importance of targeted promotion over mass "spamming"  How to Get More Podcast Subscribers: Guiding listeners to specific platforms and increasing subscription rates for your podcast Building Rapport with Guests: Helping guests feel comfortable and how to build rapport to get better interviews Combatting Red Light Syndrome) Techniques to alleviate guest nervousness  Spotify Algorithm Optimization: Tips on how to optimize content to take advantage of Spotify's algorithm, which prioritizes quality content and user engagement Listener Support Platforms: The importance

  • How to Name Your Podcast (Insider 198)

    21/09/2024 Duration: 26min

    Discover the impact of a strong domain name, the secrets to naming your podcast, and how to make your podcast sound bigger with this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that people seek out Creating content that helps people (and makes you money) Episode Overview Dotcom domains: Ego stroke or good decision How to book an interview and its benefits Naming or renaming your podcast Robot podcasting and related ideas Tricks to make your podcast sound bigger Dotcom Domains Discussion Importance of having a dotcom domain Comparison of dotcom domains to alternative domain variations Market insights and advice on purchasing dotcom domains Personal experiences and anecdotes related to domain names Creativity in domain naming using different examples Tools to find available domains Be a Guest Segment Story of Engel Jones and his 3000-interview goal Invitation to participate in Engel Jones' current podcast Benefits of learning from high-vo

  • 8-Step Podcast Interview Plan (Insider 197)

    14/09/2024 Duration: 35min

    Unlock your podcasting potential with this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Monetization Potential How podcasting skills can be monetized Information on Big Podcast Amp at bigpodcast.com/amp Challenges in Content Creation Increasing noise making it harder to grab attention Risk of burnout from the "content treadmill" Podcast Improvement Tips (7 Nonnegotiable Things) Clear Niche Importance of clearly defined target audience Distinct Perspective Necessity of a unique point of view for your podcast Non-Neutral Voice The importance of having a clear stance on issues and meticulous editing Mostly Insights, Some Promotion Balance of valuable content and promotion Personal Engagement Avoiding generic address terms, speaking as if to a single person Use 'You' Frequently Making the audience feel personally addressed

  • Audacity and Blue Yeti Revealed

    08/09/2024 Duration: 20min

    Breaking down the most debated podcasting tools and events with an insider's perspective - David Hooper rates them as overrated, underrated, or accurately rated on this episode of Build a Big Podcast! Episode Timestamps Introduction (00:00:05 - 00:00:56) Breaking the 4th wall Mentioning past insider episodes and newsletter Overwhelm with other work (new book, other projects, client work, NPR podcast) Introduction to "Build A Big Podcast" and episode format Episode Format: Over, Under, or Accurate (00:00:56 - 00:01:21) Explanation of the format: Overrated, Underrated, or Accurately Rated Blue Yeti Microphone (00:01:21 - 00:03:33) Overrated for most people, underrated for podcasters Best practices for using Blue Yeti Cost and sensitivity issues Alternative: ATR 2100 by Audio-Technica Audacity (00:03:33 - 00:04:12) Highly underrated Long-time user perspective New features and plug-in compatibility Opinions on destructive vs. non-destructive editing Podcasting Conferences (00:04:12 - 00:10:24) General

  • The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196)

    04/09/2024 Duration: 27min

    Learn how to grow your podcast, find quality equipment on a budget, and make your show truly matter in this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Topics Covered in This Episode Building a Successful Podcast Importance of perception in life and podcasting Example of the podcast "20VC" and its growth journey Realistic expectations about the time it takes to succeed in podcasting David’s first radio experience and its evolution Coming soon ... 30-day Solo Podcast Challenge to improve hosting skills Big Podcast AMP (Audio Monetization Program) The $99 Miracle Reduction in costs for quality podcasting equipment Example of Shure SM 57 and SM 58 microphones Cost comparison of recording equipment over the years What's your "$99 miracle" story? Exclusive Podcast Deals Historical example of exclusive deals in media ... MTV

  • Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195)

    27/08/2024 Duration: 26min

    Unlock powerful podcasting tips, from mastering interviews to creating online radio stations, and learn how to amplify your message in this episode of Build a Big Podcast! Topics covered in this episode:​ Phil Donahue and Oprah Winfrey Phil Donahue's Impact on Daytime Talk Shows Oprah Winfrey's Acknowledgment of Donahue Encouragement to Engage Listeners Reference to Phil Donahue and David Letterman Interview Own Your Niche Concept of Niche Ownership in Podcasting Examples of Podcasters Adopting Words on Wordnik Benefits of Word Adoptions for Engagement and SEO Larry King's Interview Preparation Claim: Larry King Never Prepared for Interviews Discussion on Authenticity vs. Preparation Comparison with other Professionals (e.g., Guitarist Yngwie Malmsteen) Advice on Traditional and Non-Traditional Preparation Apple Podcasts Web Edition Benefits for Non-Apple Device Users Increased Accessibility for Listeners Creating an Online Radio Station Introduction to Radioize Benefits of Online Radio Stations

  • The House of Podcast (Big Podcast Insider Issue 194)

    18/08/2024 Duration: 26min

    Learn unique strategies for growing, monetizing, and marketing your podcast, plus hear about the power of empathy and a fun (but awkward) Thanksgiving podcast story in this episode of Build a Big Podcast! Topics covered in this episode:​ Marketing for Podcasters Podcast Monetization Strategies Audience Engagement Techniques Podcasting Equipment and Tools Empathy in Podcasting Importance of Originality Helping New Podcasters Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 04:05 Established podcasters are willing to help newcomers 08:09 Subscribe for more ... 11:40 Tips for better podcasting 15:29 A recording mishaps that lead to awkward holiday situation 17:27 Inspired by the adult industry ... 21:40 Live events to build audience, generate income, connect 25:24 Music licensing for your podcast is important ... protect yourself! The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riversi

  • The Mental Health Episode (Big Podcast Insider Issue 193)

    12/08/2024 Duration: 30min

    Discover essential tips for balancing podcasting and self-care, enhancing audio quality, and leveraging the power of life experiences in this episode of Build a Big Podcast! Topics covered in this episode:​ Dangers of sensational content Importance of self-care balance Validation of podcast content Mental health of podcast hosts Audio quality recommendations The cost of quality podcasting equipment Impact of life experiences Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 00:00 Grow your podcast, make money 03:25 Podcast growth, profitability, and impact explained succinctly 11:33 Podcast AMP: Grow, promote, and monetize your podcast 14:57 Don't write memoir too soon, share experiences 18:27 Validation before podcasting, audience size doesn't matter 22:28 Serious burnout and hitting a wall 24:48 Busyness amplifies distractions; seek sustainable engagement 26:39 "Jokes reflect truth, mental health advice included." The Newsletter for Podcasters Big Podcast Insider - Weekly P

  • 16 Minutes of Fame (Big Podcast Insider Issue 192)

    07/08/2024 Duration: 18min

    Expert tips on growing your podcast, from mastering the perfect newscast template to leveraging Spotify comment sections in this episode of Build a Big Podcast! Topics covered in this episode:​ Promoting a podcast The importance of getting names right Featured podcasts on Pocket Casts - You could be next! The Spotify comment section (and how to take advantage of it) A 30-second newscast template Life after viral success (and why you'll be in good shape should you go viral) Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 00:00 Maximize podcast reach, quality, and monetization 05:37 Pocket Cast app seeks new podcast features 06:33 Grow your audience with comments 11:16 Promote podcast on traditional audio platforms, not just YouTube 13:39 16 Minutes of Fame 16:57 Personalized coaching to grow, monetize podcast audience The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Ri

  • Mr. Dumas and Other Podcasting Mistakes

    30/07/2024 Duration: 08min

    In this episode of Build a Big Podcast, David Hooper emphasizes the importance of getting guest names right and maintaining respect and accuracy for a successful podcast interview. Bullet Points: Respectful Podcasting Practices - The importance of being respectful to your podcast guests, ensuring you represent them accurately without manipulative edits Audience Priority - Ensuring that your audience comes first by not spreading propaganda, misinformation, or disinformation on your podcast Name Pronunciation Verification - The significance of verifying the pronunciation of your guest's name to avoid mistakes and show respect Cultural Sensitivity - Understanding that different cultures may feel uncomfortable correcting the host, hence the need for the host to create a welcoming environment for corrections Handling Corrections - Encouraging guests to correct any mistakes (names, dates, etc.) during the podcast to avoid extensive editing later Guest Experience - The impact of repeated corrections on the flow of

  • Podcast Interview Cheat Sheet (Big Podcast Insider Issue 191)

    29/07/2024 Duration: 23min

    Discover essential insights on storytelling, monetizing your podcast, leveraging YouTube and AI tools for podcast growth in this episode of Build a Big Podcast! Topics covered in this episode:​ Podcasting Competition and Challenges Importance of Good Storytelling Monetizing Your Podcast YouTube vs. Audio Podcasts AI Tools for Social Media Listener Interaction Strategies Creating and Using Podcast Websites Personal Coaching Program for Podcasters (Big Podcast AMP) Tools and Services to Improve Podcasting Efficiency Episode Timestamps 06:06 Monetizing audio skills, secrets of entertainment industry 09:16 Podcasters can make six figures diversifying income 11:45 YouTube reaches many, but audio fosters loyalty 13:58 YouTube can attract new podcast listeners 16:54 Educate followers, use direct RSS for outreach 22:02 Podcast Growth Toolkit  22:53 Grow your podcast, make mom proud, subscribe The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast

  • Do This for Audience Growth (Big Podcast Insider Issue 190)

    23/07/2024 Duration: 21min

    Discover the latest podcasting tools, tips, and updates on accessibility, Audacity 3.6, Overcast's upgrade, and how to turn your podcast into engaging social media content in this episode of Build a Big Podcast! Topics covered in this episode:​ Accessibility equals audience growth Audacity 3.6 is out (with new features!) Overcast podcast player gets a big upgrade AI-generated social media content to help you grow your podcast Protecting your podcast data (and reputation) Amazon Prime Day deals for podcasters Personal Coaching Program for Podcasters (Big Podcast AMP) Tools and Services to Improve Podcasting Efficiency Episode Timestamps 04:55 Accessibility important for reaching diverse podcast audience 08:34 Podcast hack? Use password manager ... 10:13 I lost a lot of data this week 15:54 AI quizzes, press releases 17:41 Get Audacity 3.6 free, great podcast deals 20:02 Podcast Growth Toolkit The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big

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