Synopsis
Build your authority, turn customers into evangelists, and unleash the hidden money in your business. How to take your idea and make a name for yourself, within your industry and beyond. RED is for entrepreneurs who want impact, influence, and income.
Episodes
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Don't Do This (Insider 236)
18/06/2025 Duration: 28minClever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell themselves Why You Should Listen The little-known “Free Beer” trick to fool an entire audience (and what it means for your podcast title) Sneaky "bandit" signs: The dirty tricks musicians and marketers use to hijack attention (and how to turn their mischief into loyal listeners for yourself) How a single word—hidden in plain sight—built million-dollar web traffic empires overnight (and how podcasters still abuse this today) The “lost dog” h
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Time to Quit Your Podcast? (Insider 235)
15/06/2025 Duration: 20minZero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick Why You Should Listen Can you really build a high-impact podcast on a shoestring budget—and why some “zero dollar” shows secretly outperform the big spenders What the most obsessive fans in your niche desperately want to give you—for free—that can boost your podcast overnight The tragic mistake that exposes you as a non-believer in your own podcast ... and instantly destroys trust, influence, and momentum The “secret weapon”
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Segments Will Grow Your Podcast (Insider 234)
11/06/2025 Duration: 24minWhy you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim Ferriss “4-hour podcast” approach might be making your listeners secretly hate you The absolute shortest episode length proven to trigger instant downloads (and why size really does matter) The simple 30-day challenge that will have your listeners begging for more—and evangelizing your podcast everywhere When to say “NO!” in podcasting—and why mastering this tiny word can skyrocket your reputation and income How to turn a fleeting social med
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Your Podcast in My New Book (Insider 233)
07/06/2025 Duration: 29minAI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week after week The real AI artwork trick that’ll make your podcast’s cover look 10X better than your peers—no expensive designer required The step-by-step podcast launch formula that makes your name echo in the minds (and social feeds) of influencers everywhere How to engineer podcast content with a “half-life” most shows would kill for—so your episodes never fade or die The “hungry ghost” problem: are you feeding the gluttonous conten
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The Best Merch for Fans (Insider 232)
25/05/2025 Duration: 23minA wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion” in podcasting (and why your superfan isn’t always your final destination) The one thing every podcaster fears: a guest’s secret blurted on-air—then the desperate call begging you to erase it (here’s how to turn disaster into gold) Why rejection and resale could supercharge your audience—envy the reach you can’t control How to turn podcast pins and stickers into rabid collector’s items—triggering fandom lust you never thought possible The forbi
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Embrace the Enemy (Insider 231)
20/05/2025 Duration: 19minViral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain shows (hint: it’s not just sound quality) The dark art of identifying an “enemy”—and how this psychological trigger makes listeners glue themselves to your content The copywriting secret politicians use to seize power (and how you can use it to control how listeners see you—no matter your size or budget) Are you making this fatal marketing mistake? The hidden danger in oversimplifying complicated podcast topics The forbidden magic o
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The First 10-Minutes of Your Podcast (Insider 230)
14/05/2025 Duration: 24minHow to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Truth serum for your podcast that exposes your deepest weaknesses (and hidden superpowers) What professional dancers and FM radio DJs know about performance that every podcaster envies … and how you can steal it The shockingly simple way to create magnetic vocal variety—no natural talent required (shuts down monotone forever) How letting your “life story” leak out in mysterious, seductive bits gets more listeners hooked and coming back for more The ultimate revenge on boredom: How to banish small talk and compel curiosi
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The Darkside of Influencers (Insider 229)
05/05/2025 Duration: 27minMedia responsibility for podcasters, viral news hijacks, building true audience connection, and creative ways to generate standout episode ideas in this episode of Build a Big Podcast ... Why You Should Listen How a simple shift in your podcast’s “role in the media” can make you unforgettable—and impossible to ignore The slippery slope that transforms average creators into sellouts (and how to harness this for influence, not regret) Why you should treat your guests like rare treasures—discover the subtle move that makes powerful people beg to work with you The sinister side of influencer stardom—and how you can legally “hack” this playbook for massive podcast growth The jaw-dropping rumor about Taylor Swift that exposes the dirty secret behind industry success—and how to use it to engineer your own “overnight” stardom The “steak sauce” news hijack: how one brand turned a public mistake into millions in free publicity (and how you can too, from your closet studio) The copy-and-paste social media trick that fo
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The Death Clock (Insider 228)
24/04/2025 Duration: 23minHow China tariffs could impact your gear, viral death clock promotions, smarter cross-promotion strategies, storytelling upgrades, and the hilarious bad podcast guest action figure in this episode of Build a Big Podcast ... Why You Should Listen Why China’s tariff hike could quietly kill your podcast dreams unless you act now The death clock trick: what you can learn from a “dark” graphic to make your show go viral (and build your email list) Five storytelling secrets that hook listeners so they crave every episode (and beg for more) Why your competitors want you to ignore the silent weapon hidden in simple quiz tools How to legally “hijack” other podcasters’ fans without making enemies (or swapping feeds) The overlooked danger of supply chain chaos: how even your “Made in USA” mic could skyrocket in price overnight The “joint giveaway” secret: how a hunger for free stuff turns strangers into loyal subscribers The envy-inducing magic of stealing credibility … by swapping genuine testimonials ins
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5 "Rules" for Great Podcast Artwork (Insider 227)
22/04/2025 Duration: 23minLate-night recording realities, must-know rules for standout podcast artwork, creative promo ideas, and lessons from HBO's production magic in this episode of Build a Big Podcast ... Why You Should Listen The 5 unbreakable rules for podcast artwork that hook strangers and make your show impossible to ignore (break these rules and watch your show disappear into oblivion!) Why putting your face on your podcast art could be the #1 mistake crushing your downloads—even if you think you’re famous in your niche! How to create irresistible, thumb-stopping visuals—no art degree, big budget, or fancy tools required The hidden power of “less is more” that magnetically draws listeners while your competitors wave their brand in desperation The secret font trick that keeps your show out of the “scroll and forget” graveyard (ignore it and only your mom will squint to read your title) The color contrast code that screams “LISTEN NOW!” to casual browsers, even if they’d previously sworn off podcasts for life How to use a swi
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The Death of Local Media (Insider 226)
13/04/2025 Duration: 24minDavid Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters in this episode of Build a Big Podcast ... Episode Topics How to protect your podcast's brand from being hijacked (or even stolen) What is authenticity in podcasting? Not what most people think ... Using AI to decode your audience? You should. Local media is dying. This is an opportunity for podcasters! How to embrace your authentic voice ... really Podcasting shortcuts you can use to simplify your production Are you in control your podcast's narrative? Why You Should Listen Why chasing authenticity could be your downfall in podcasting! The deceptive world of social media and how to see through the smoke and mirrors! How to be truly transparent without bragging about being transparent! Discover the secret behind my most successful podcast ever! (HINT: It was hyper-local!) Use the death of local media to grow your audience! AI
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55% of Women Hate This Podcast (Insider 225)
04/04/2025 Duration: 23minDavid Hooper shares tips for podcasters on filling unused ad space with public service announcements, using tools like Zoom's PodTrak 2, and automating episode notes and social media, all aimed at growing your podcast audience and monetizing your content in this episode of Build a Big Podcast ... Episode Topics Transform Your Podcast with Public Announcements USB Mic Innovations From College Radio to Podcasting: Leveraging Old Techniques for Modern Success Boost Podcast Growth and Income with Proven Marketing and Production Tips Affordable Podcasting: Create Great Content with Just $100 Unleash the Power of Automated Episode Notes and Social Media Elevate Your Podcast Quality with Top Gear Mastering Sponsorship Deals to Monetize Your Podcast Effectively Building Identity and Community Around Your Podcast's Unique Voice How to Streamline Your Podcast Workflow Overcoming Podcast Challenges: From Equipment Choices to Audience Engagement Unused ad space for PSAs Newsletter and podcast synergy Podcast tools and e
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Gen Z Wants Audio Podcasts (Insider 224)
02/04/2025 Duration: 21minLearn how to harness the power of audio to grow your podcast audience, connect with Gen Z listeners, and drive engagement with effective storytelling and marketing strategies in this episode of Build a Big Podcast ... Episode Topics Video vs. Audio Podcasting Marketing for Podcasters Gen Z's Audio Preferences Podcast Monetization Strategies Storytelling Techniques Tools for Podcast Production Editing in Podcasting You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 03:06 Podcast Growth and Monetization Guide 08:11 Boost Podcast Reach & Revenue 11:31 Reviews on Amazon 14:38 Strengthening Content with Repetition 16:24 Quick Editing Trick 19:22 Should You Start a Podcast? The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio
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The Podcasting Treadmill (Insider 223)
26/03/2025 Duration: 41minDavid Hooper dives into strategies for podcast success, highlighting the balance between quality and quantity, the dangers of the "podcasting treadmill," and tips for boosting engagement and finding your voice as a podcaster in this episode of Build a Big Podcast ... Episode Topics Enhancing radio voice with cardio Importance of practice and confidence The podcasting treadmill explained Focusing on quality over quantity Engaging podcast titles Alternatives to Mailchimp Power of community and meetups You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 AI-Powered Podcasting Solution 03:24 "Podcasting Treadmill"Explained 08:25 Focus: Quality Over Quantity 12:40 Edit First 100 Episodes Yourself 14:21 Redefining Success in Podcasting 16:41 Experimentation in Podcasting 21:34 "Enhance" Content for Better Podcasting Results 24:50 Networking for Podcasting Success 27:36 Patience ... 30:11 Action Over Ideas 33:24 Mailchi
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Podcast Audience Growth (Insider 222)
12/03/2025 Duration: 23minThe rise of AI as a tool for podcasters, the myth of YouTube as a podcast killer, the power of community, and shares tips on increasing podcast traffic while encouraging a focus on creativity over algorithms in this episode of Build a Big Podcast ... Episode Topics AI in podcasting The concept of...Click for more ... »
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The Secret to Being a Top Podcaster (Insider 221)
05/03/2025 Duration: 20minDavid Hooper explores the importance of showing up big for every podcast, harnessing AI for editing, building genuine audience connections, and validating your podcast ideas for success in this episode of Build a Big Podcast ... Episode Topics Perform every episode like a big show Marketing...Click for more ... »
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Small Audiences, Cheap Equipment (Insider 220)
25/02/2025 Duration: 30minDavid Hooper shares tips for podcasters on how to grow their audience, improve interview skills, and monetize their shows, highlighting the importance of life experience, consistency, and creating value for listeners in this episode of Build a Big Podcast ... Episode Topics Developing podcast...Click for more ... »
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The Magic of a Small Audience
11/02/2025 Duration: 06minIn this episode of Build a Big Podcast, David Hooper shares a personal story about Seal to illustrate the importance of valuing your true fans and making meaningful connections, even if your audience isn't massive yet. You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP...Click for more ... »
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Blame the Influencers (Insider 219)
09/02/2025 Duration: 19minThe influence of social media influencers on new podcasters, creative brainstorming tips, podcast monetization strategies, and unique ways to enhance your podcasting experience.in this episode of Build a Big Podcast ... Episode Topics Relationship between influencers and podcasting, including the...Click for more ... »
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A Common Podcasting Problem (Insider 218)
06/02/2025 Duration: 23minDiscover how to attract podcast listeners instead of repelling them. Plus, access 550 episode ideas, marketing strategies, and more to grow your podcast audience and income on this episode in this episode of Build a Big Podcast ... Episode Topics How podcasters repel listeners (and push them...Click for more ... »