RED - The Marketing Podcast For Influencers

Key takeaways from this episode: 1️⃣ One sentence can have a massive impact: Bob Barker's sign-off reminder to "help control the pet population, have your pets spayed or neutered" saved countless animal lives.  As podcast hosts, we have the power to use our platform and voice for important messages that align with our values and make a difference. 2️⃣ Make choices that reflect your values: Whether it's through the guests we bring on our shows or the conversations we have, we can align our podcasts with our philosophies and make a positive impact on our audience. 3️⃣ Sneaking up on your audience: Just like a message about animal population control on The Price is Right, sometimes the most impactful messages are the ones that subtly reach and surprise your audience. It's an opportunity for us as podcast hosts to share important messages that go beyond the main topics of our shows. Want more? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here

Topics covered in this episode:​ World building and its importance in podcasting What your audience thinks "podcasting" is 30+ ways to use AI in podcasting Custom soundtracks for podcasts The 1331 Workshop Method for monetizing podcasts Classified ads, products, and services for podcast growth Episode Timestamps:​ [00:00:23] The Table of Contents [00:03:12] Setting the scene for impactful podcasting. [00:06:18] Want big opportunities? Start small first. [00:12:14] Non-insiders won't understand RSS or podcasting. So what! [00:13:13] "Raw tape" (and just tape in general) [00:16:01] A way to monetize your podcast with workshops. [00:19:42] Three options to subscribe to Build a Big Podcast The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you

Topics covered in this episode:​ Why Spiderman almost didn't happen (and an opportunity for podcasters) Recognizing ideas ahead of their time. Interview Comfort - how to set up your studio to get the best episodes. Podcasters no longer have to convince publishers or gatekeepers to publish our work, but we've got another problem ... There are still opportunities in podcasting Doing "The Work" in podcasting Episode Timestamps:​ [00:06:00] Fluorescent lights and your podcast studio [00:08:59] Improving guest comfort: consider turning off video. [00:11:09] Describe buys Squadcast [00:18:30] A podcaster joke – are you living it? [00:20:48] Connecting with guests (and listeners) through energy and emotion. [00:23:38] Never miss an episode of Build a Big Podcast The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Tr

Topics covered in this episode:​ My $79 computer and how it gets the job done Fancy or expensive equipment is not necessary for great work Equipment vs "The Work" One string, millions of views ... A new social network from an ex-Twitter employee (not BlueSky) Episode notes on steroids, a database of everything mentioned in each episode Guest booking simplified Overcoming writer's block  Episode Timestamps:​ [00:05:29] Track popular podcast topics with episode notes on steroids. [00:09:40] 15 Guest Booking Principles [00:11:38] Guests must know their subject matter ... [00:18:50] Podcast Humor [00:21:49] Want to spread better messages? [00:22:43] Never miss an episode ... The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BI

Topics covered in this episode:​ The #1 drag queen Ideas becoming stronger through discussion and debate Importance of considering all platforms for podcast distribution Discussion on microphones and sound quality Remote sessions with poor audio quality and background noise AI-powered tools for podcast episode creation The role of the host in capturing and maintaining listener attention Historical background of Apple's popularity among creatives How negative press can be used to one's advantage Using bad podcast reviews to promote specific items or content on a website Episode Timestamps:​ [00:00:21] Spiky point of view [00:05:30] "Negative" publicity (and how to take advantage of it) [00:08:18] Opinion vs fact, entertainers vs lecturers [00:12:10] Great mics for crystal clear sound. [00:14:05] AI-powered tools create podcasts The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it e

What does Taylor Swift have to do with your first 1000 podcast subscribers? When you look at how she grew her own audience (and reputation), a lot. In this episode, I talk about a simple way to grow your podcast audience. So simple that many people skip it. But that's because it's also difficult and will require you to do some work as well as face rejection. Is it worth it? Yeah. Like to read? More thoughts on getting your first 1000 podcast subscribers. Like the podcast?  Subscribe now and never miss an episode of Build a Big Podcast. Want more? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here to it in a newsletter format – it's free and you can unsubscribe at any time with a single click.​      

Topics covered in this episode:​ Taking advantage of the post-pandemic and post-social media urges Organize a meetup related to your podcast topic "Special effects" in podcasting – not necessary (if the storyline is compelling) Rules of engagement for interviews The importance of avoiding podcast and social media "shovelware" Different content for Facebook vs. podcasting Directly connecting and engaging with the audience through live events Meta's guide for Reels  Ensuring your guests sound good Adapting questions if certain topics are off-limits How Dolly Parton handles "personal" questions Episode Timestamps:​ [00:01:27] Tips, best practices, and classified ads. [00:04:57] Meetups: The ultimate audience growth strategy. [00:06:58] Good storyline beats special effects in movies (and in podcasts). [00:11:24] Avoid shovelware. Customize your content for each outlet. [00:15:22] How to format your podcast episodes. [00:17:42] Rules for podcast guests. [00:19:42] Boost your podcast audience, buzz, and revenue.