Online Genius Podcast

In this episode, we’re talking about your audience’s level of awareness and how that impacts your online business. This was a concept I dug into during my live event in December 2021, and people found it very helpful. A lot of people aren’t thinking about their audience when they’re marketing. Instead, they’re trying to sell a specific product to people who don’t know they have a problem or who only recognize their symptoms. Obviously, that's not going to work well. Part of your role as a marketer will be to move people along the awareness continuum. Your content should help bridge the gap between where they are to get them to the point of being solution aware. Then you can educate them about your product. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Why you need to recognize where your audience is on the journey of solving their problem Why this “journey” is a continuum Problem unaware – they are blissfully unaware of their problem Symptom aware – they recognize they have a pain point (symptom) but don’t know what