Online Genius Podcast

In this episode, we’re talking about why you need to build a brand if you want a successful business. Last week we talked about the false promise in the online marketing space. This week we’re going to talk about the solution—the real work. This will be a high-level overview because there are lots of parts to building a successful business. Then in the coming weeks, we’ll be digging into the specifics. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Many of the popular leaders in the online marketing space aren’t teaching you to build a business but instead are teaching people to create a product, a sales strategy, a marketing strategy, etc. A real business is more than this—it’s about a product mix that can serve people at different levels, price points, and places in their journey Why a funnel is not a business—it’s a marketing and sales strategy Real businesses don’t have a single funnel and don’t rely exclusively on funnels Why you need to stop thinking about your business in terms of your product (course creator,