Online Genius Podcast

I’m really excited to release this episode because I’m sharing the lessons I learned while writing my email marketing book called Email Marketing That Doesn’t Suck. I know that some people in my audience are interested in writing a book, and I wanted to give people a realistic look at what it really takes. WHAT YOU’LL LEARN IN TODAY’S EPISODE: How joking about writing a book turned into reality What my initial vision for the book was and why that changed Why I decided to write about email marketing How to figure out whether you’re writing the right book Why you need to plan on a long process to write a book that will help your brand How long it actually took to write my book How having an outside book team made this possible What’s involved after you write the book Why you need a passion for your subject Why you need to be clear on your message as you go into the writing process Why a book should be based on work you’ve been doing rather than ideas you’re working through Why writing a book will show you that