Online Genius Podcast

In this episode, we’re going to be talking about the 7 Ps of services marketing and why they matter to your online business. Last week we covered the 4 Ps of marketing that apply to all businesses. This week, we’ll talk about the other 3 Ps that apply to services businesses. It’s important to recognize that when you’re in the online marketing space, you’re really in the services industry because you’re not selling a physical product. That’s why we need a plan for the other 3 Ps. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Product — what is the product you’re delivering Price — what pricing strategy will you use Place — how are you going to deliver the product Promotion — how you message and advertise about your product People — the people who work in your business and help serve your clients Process — establishing a process to help people get results and create efficiency Physical evidence — establishing credibility and helping customers recognize the successes they’ve made RESOURCES IN TODAY’S EPISODE: BADA$$ O