Online Genius Podcast

Last week we talked about the fact that you actually do need subject matter expertise to run a business. But that’s not all you need. Today we’re going to talk about the expertise outside of your subject matter that you need to master in order to build a successful online business. There are multiple kinds of expertise you need in your business Yes, you need to be an expert in your field, but you also need other kinds of expertise Front-end marketing  You need to be able to attract an audience You need to master your messaging You need a general understanding of the process of marketing You also need content expertise This is about presenting information in a way to attract people You need to create content for the level where your audience is You need to build skills in delivering your message (written, audio, and video) How you serve your customers In addition to the basics, you need to deliver a “wow” experience This is one of the most important parts of business Your service will cause people to tell