Online Genius Podcast

In today’s marketing fundamentals episode, we’re going to dig into the issue of brand voice. As subject matter experts and content creators, we need to have a solid understanding of this concept so we can apply it in our businesses. Let’s dig in and discuss the benefits of defining a consistent tone and approach to messaging for your business. WHAT YOU’LL LEARN IN TODAY’S EPISODE: What a brand voice is. What a brand voice is not. Why you need to know the overall impression you want your audience to feel when they interact with your brand The difference between your personal voice and your brand voice Why brand voice is more than words or phrases How brand voice impacts the type of content you create Why all the aspects of your brand voice need to fit together Why brand voice matters for your audience Why your brand voice needs to be consistent and coherent across the board RESOURCES IN TODAY’S EPISODE: BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram