Online Genius Podcast

Today’s episode is a bit of a kick in the backside. We’re going to be talking about why creating content is important for your business. This episode won’t focus on the how-to because I recently did a whole series on that. Instead, we need to have a candid discussion about the fact that most people aren’t regularly creating content in their business because it’s hard. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Why the notion that business should be easy is causing people to think they don’t have to do hard things It might be hard for you to do things that are necessary for you to build a successful business, but you still gotta do it The hard truth: if you’re not creating regular content, you’re going to have a hard time building a successful knowledge business Why content is necessary for a knowledge business and is the core of our marketing efforts Content establishes you as an expert Content is how you attract people into your world Why you need content that delivers a real message and demonstrates your expert