Online Genius Podcast

Today we’re going to be talking about the importance of repeat customers. A lot of business coaches teach that you only need one product. This might be enough to get you started, but the reality is you need to give people the opportunity to buy from you more than once.  For knowledge brands, the biggest expense in your business is usually customer acquisition. Building in ways for people to buy from you more than once will reduce your cost of acquiring customers and help you build a successful business for the long term. WHAT YOU’LL LEARN IN TODAY’S EPISODE: The definition of a repeat customer Why repeat customers have always been important in business It costs more to acquire a new customer than retain an existing one Why getting new leads is more difficult in 2021 How repeat customers can help you scale Why repeat customers are even more important in an online business The biggest cost in online business is to acquire new customers Repeat customers can help you significantly decrease your cost to acq